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- Tasks: Lead global programmatic strategy and drive revenue growth across various markets.
- Company: Join Hearst UK, a top premium publisher behind iconic brands like Cosmopolitan and Elle.
- Benefits: Enjoy 25 days holiday, hybrid working, gym discounts, healthcare plans, and more!
- Why this job: Be part of a creative team that values diversity and innovation in media.
- Qualifications: Digital advertising and programmatic experience with strong analytical and troubleshooting skills required.
- Other info: Opportunity to attend industry events and represent Hearst's values.
The predicted salary is between 43200 - 72000 £ per year.
At Hearst UK, there’s always more to the story. Join us as our Global Programmatic Strategy Director to start the next chapter in your career.
We’re the UK’s leading premium publisher, and the people behind iconic media brands such as Cosmopolitan, Esquire, Elle, Harper’s Bazaar and Country Living.
The HGS Programmatic Sales team creates high value solutions for advertisers by engaging the key audiences of Hearst’s premium sites through optimised media placements.Working closely to support the HGS Sales teams, the wider European and Hearst joint venture teams by collaboratively delivering the best of breed client service and strategic vision to drive growth in programmatic revenues.
As our Global Programmatic Strategy Director, you will represent Hearst within their Programmatic division driving innovations through programmatic direct channels leveraging the wider Hearst proposition and technology.
ABOUT THE ROLE:
Global Programmatic Revenue Growth
- Work with wider team to deliver revenue growth across your agencies & clients in various markets
- Support Global activations and pitch preparations for programmatic campaigns
- Use weekly revenue reports to identify insights to share with the client and agency teams
- Deliver results in line with the programmatic strategy
- Working closely with HGS Sales teams, global operations and data teams to ensure that all deals are setup and transacting correctly
- Liaise with 3rd Party vendors and our ad tech partners to ensure all updates and changes are being communicated
- Support troubleshooting across any deal activations
- Monitor campaign performance, PMP spending and delivery and share these insights with the direct teams
- Attend key industry events, where relevant
- To be an ambassador of Hearst and its values.
ABOUT YOU:
- Digital advertising experience
- Programmatic experience
- Troubleshooting skills, with the ability to overcome challenges and problem-solve
Strong analytical skills - Proficient in Microsoft Excel and PowerPoint
- Self-starter with the ability to multi-task and with a proven ability to handle multiple deliverables with tight deadlines
- Great understanding of the programmatic industry and opportunities publishers have
- Have worked with Google Ad Manager and are familiar on how a PMP/PG deal works and ability to trouble shoot deals
WHAT WE OFFER
At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:
· 25 days’ holiday (with the option to buy up to 5 additional holiday days)
· Hybrid working – Four days per week in the office
· Discounted gym membership
· Healthcare cash plan
· Spend a charity day with your favourite good cause
· Life assurance and pension scheme
· Regular socials and more!
There’s more to your story than you imagine. And the next chapter begins right here.
Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.
Job Info
- Job Identification 2024254
- Job Category Sales and Advertising
- Posting Date 04/29/2025, 03:46 PM
- Job Schedule Full time
- Locations 30 Panton Street, LONDON, LONDON, SW1Y 4AJ, GB
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Global Programmatic Strategy Director employer: Hearst Communications, Inc.
Contact Detail:
Hearst Communications, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Programmatic Strategy Director
✨Tip Number 1
Network with professionals in the programmatic advertising space. Attend industry events and engage with peers on platforms like LinkedIn to build relationships that could lead to referrals or insider information about the role.
✨Tip Number 2
Familiarise yourself with Hearst UK's brands and their unique selling points. Understanding their audience and how they leverage programmatic strategies will help you articulate your vision for driving revenue growth during interviews.
✨Tip Number 3
Stay updated on the latest trends and technologies in programmatic advertising. Being knowledgeable about innovations and challenges in the industry will demonstrate your commitment and expertise to potential employers.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully driven programmatic revenue growth in previous roles. Highlighting measurable outcomes will showcase your ability to deliver results aligned with the company's strategic goals.
We think you need these skills to ace Global Programmatic Strategy Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital advertising and programmatic strategy. Use specific examples that demonstrate your analytical skills and troubleshooting abilities, particularly with Google Ad Manager.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the programmatic industry and how your background aligns with Hearst UK's values. Mention your understanding of the programmatic landscape and how you can contribute to revenue growth.
Showcase Your Achievements: Include quantifiable achievements in your application. For instance, mention any successful campaigns you've led or revenue growth you've driven in previous roles to illustrate your impact.
Research Hearst UK: Familiarise yourself with Hearst UK's brands and their approach to programmatic sales. This knowledge will help you tailor your application and demonstrate your enthusiasm for the role during the selection process.
How to prepare for a job interview at Hearst Communications, Inc.
✨Showcase Your Programmatic Knowledge
Make sure to demonstrate your understanding of the programmatic advertising landscape. Be prepared to discuss recent trends, technologies, and how they can impact Hearst's strategy. This will show that you are not only knowledgeable but also passionate about the industry.
✨Prepare for Analytical Questions
Given the role's emphasis on analytics, brush up on your analytical skills. Be ready to discuss how you've used data to drive decisions in past roles. You might be asked to interpret revenue reports or campaign performance metrics, so practice explaining these concepts clearly.
✨Highlight Your Troubleshooting Skills
Since troubleshooting is a key part of the job, prepare examples of challenges you've faced in previous roles and how you resolved them. This will illustrate your problem-solving abilities and your capacity to handle pressure effectively.
✨Emphasise Collaboration Experience
The role requires working closely with various teams, so be ready to discuss your experience in collaborative environments. Share specific examples of how you've successfully worked with sales, operations, or tech teams to achieve common goals.
