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For Companies At a Glance
- Tasks: Drive customer retention and engagement across our magazine brands.
- Company: Join Hearst UK, the leading premium publisher behind iconic media brands.
- Benefits: Enjoy 25 days holiday, hybrid working, gym discounts, and more perks!
- Why this job: Be part of a creative team that values innovation and collaboration.
- Qualifications: Experience in lifecycle marketing or customer success is preferred.
- Other info: Embrace diversity and contribute to a culture of belonging.
The predicted salary is between 28800 - 43200 £ per year.
At Hearst UK, there’s always more to the story. Join us as a Customer Retention Executive to start the next chapter in your career. We’re the UK’s leading premium publisher, and the people behind iconic media brands such as Cosmopolitan, Esquire, Elle, Harper’s Bazaar and Country Living. We’ve created a working environment that encourages everyone to pull together. We never stop looking for brave new ideas. We’ll always try to develop and improve, we trust each other to do our best, and we have fun as we build on our heritage to make history.
ABOUT THE ROLE
As a Customer Retention Executive, you will be driving and implementing the customer retention and engagement plan across our paid digital, bundle, and memberships products across our portfolio of magazine brands. With a keen focus on the continual improvement of customer metrics (specifically churn and lifetime value), your direct contribution will support overall customer subscription net growth.
KEY RESPONSIBILITIES
- Help to drive and implement the customer retention and engagement plan across the full customer lifecycle, to support overall customer subscriber net growth.
- Use data and insights to inform and iterate the plan across welcome, in-life, renewal, and save touch points personalizing communications, tailoring campaigns, and fostering stronger customer relationships.
- Seek to inform, analyze, and improve the customer journey across all touch points, including creating and managing testing plans.
- Work collaboratively with the other Retention Execs in the team to ensure best practices and learnings are shared.
- Be an ambassador of Hearst UK and its values.
- You may be required to undertake such further duties as your skills, qualifications, and experience allow and/or as may be assigned to you from time to time.
ABOUT YOU
- Some experience in lifecycle marketing, customer retention, customer success, or a similar role, preferably in the media industry or a consumer-focused environment.
- Strong analytical skills, with the ability to analyze customer data, metrics, and trends to drive retention strategies and initiatives.
- Excellent written and verbal communication skills, with the ability to craft persuasive and personalized customer communications.
- Creative and innovative with an ability to find creative ways around tactical problems to deliver the best customer experience.
- Proficiency in using CRM software and marketing automation tools.
- Familiarity with customer segmentation techniques and targeted marketing approaches.
- Proactive and detail-oriented with strong organizational and project management skills to effectively manage multiple tasks and meet deadlines.
- Passion for delivering exceptional customer experiences and a customer-centric approach.
- Strong problem-solving abilities and a proactive attitude to identify and address customer retention challenges.
- Knowledge of industry trends, best practices, and emerging technologies in customer retention.
WHAT WE OFFER
- 25 days’ holiday (with the option to buy up to 5 additional holiday days) - pro-rated for part-time or fixed-term employees.
- Hybrid working – Four days per week in the office.
- Discounted gym membership.
- Healthcare cash plan.
- Spend a charity day with your favourite good cause.
- Life assurance and pension scheme.
- Regular socials and more!
There’s more to your story than you imagine. And the next chapter begins right here. Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents, and uplifts the voices and opinions of all people. As a business, we recognize the significant benefits of creativity, collaboration, and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.
Customer Retention Executive employer: Hearst Communications, Inc.
Contact Detail:
Hearst Communications, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Retention Executive
✨Tip Number 1
Familiarise yourself with Hearst UK's portfolio of brands. Understanding the unique characteristics and target audiences of each magazine will help you tailor your approach in customer retention strategies, making you a more attractive candidate.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive customer retention in previous roles. Be ready to discuss specific metrics you've improved and the strategies you implemented to achieve those results.
✨Tip Number 3
Network with current or former employees of Hearst UK on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 4
Stay updated on the latest trends in customer retention and lifecycle marketing, especially within the media industry. Being knowledgeable about emerging technologies and best practices will demonstrate your passion and commitment to the role.
We think you need these skills to ace Customer Retention Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Customer Retention Executive position at Hearst UK. Understand the key responsibilities and required skills, and think about how your experience aligns with them.
Tailor Your CV: Customise your CV to highlight relevant experience in lifecycle marketing, customer retention, or similar roles. Use specific examples that demonstrate your analytical skills and ability to drive customer engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer experience and your understanding of the media industry. Mention specific strategies you would implement to improve customer retention and engagement based on the job description.
Showcase Your Communication Skills: Since excellent written and verbal communication skills are crucial for this role, ensure your application is free from errors and clearly articulates your thoughts. Use persuasive language to convey your ideas effectively.
How to prepare for a job interview at Hearst Communications, Inc.
✨Know the Company and Its Brands
Before your interview, take some time to research Hearst UK and its iconic brands like Cosmopolitan and Elle. Understanding their values and audience will help you tailor your responses and show your genuine interest in the role.
✨Demonstrate Your Analytical Skills
As a Customer Retention Executive, you'll need strong analytical skills. Be prepared to discuss how you've used data to inform marketing strategies in the past. Bring examples of metrics you've improved or insights you've gained from customer data.
✨Showcase Your Communication Skills
Excellent written and verbal communication is key for this role. Practice articulating your thoughts clearly and persuasively. You might even want to prepare a brief example of a successful customer communication campaign you've worked on.
✨Emphasise Your Problem-Solving Abilities
The role requires creative solutions to retention challenges. Think of specific instances where you've tackled a problem creatively. Highlight your proactive attitude and how it led to positive outcomes for customers.
