At a Glance
- Tasks: Lead creative strategies to drive user engagement for our mental health AI.
- Company: Join Slingshot AI, the team behind Ash, a revolutionary mental health solution.
- Benefits: Competitive pay, travel between NYC and London, and generous learning budget.
- Other info: Opportunity to shape the future of mental health support.
- Why this job: Make a real impact in mental health while working with a passionate team.
- Qualifications: Experience in performance creative and a strong understanding of user engagement.
The predicted salary is between 59400 - 72600 £ per year.
Slingshot AI is the team behind Ash, the first AI designed for mental health. Our mission is to make support more accessible and help people change their lives in the ways they want. We’re building a world-class team by empowering individuals with the autonomy, flexibility, and support they need to do their best work. We dream big, iterate fast, and care deeply.
Our team spans machine learning, product, engineering, conversational design, clinical, growth, and operations, with offices in both New York City and London. We're a well-funded Series A company, having raised $93M from top-tier tech investors.
The role involves running the full loop from the angle to the paying user and building a system that makes it repeatable. This is a hands-on role by design, where one strong operator can outproduce a small studio.
Key responsibilities:
- Own the creative engine end to end: angle, concept, copy, production, launch, read, iterate.
- Build the system that makes it repeatable, including testing cadence, angle library, naming and tagging, and a bank of real user language.
- Produce statics and video yourself on the AI stack, ensuring a steady flow of creative output.
- Write hooks, headlines, overlays, and scripts in the voice of the target audience.
- Run creative across networks and tailor content for each platform.
- Take the read from creative through the web funnel to paying users, adapting the funnel to fit the creative.
- Work closely with media buying, managing accounts and data.
- Source outside supply where it beats making it internally: creators, UGC, editors, on-camera talent.
- Set the visual and verbal point of view for Ash in the market.
About you:
- Years of experience making performance creative in demanding categories such as subscription apps, gaming, health and fitness, or dating.
- Experience in scaling creative supply from close to zero to high volume monthly output.
- Ability to write performance copy at a high level.
- Familiarity with the AI production stack and its tools.
- Experience across multiple ad networks and understanding of their creative demands.
- Knowledge of the entire path from the first frame to the paying user.
- Experience leading a creative team and adapting to new tooling.
- Ability to set up clean tests and read results honestly.
- Strong taste and the ability to defend it.
- A genuine interest in working on mental health.
Nice to have:
- Experience challenging media buyers based on personal buying experience.
- Experience building or reshaping web funnels and landing pages.
- Experience building or running a creator or UGC pipeline.
We care much more about the work than the CV. Expect to discuss your creative work, tests run, and outcomes, along with completing a short paid exercise against a live Ash brief.
What we offer includes a chance to join a passionate team, competitive compensation, travel between our NYC and London offices, and usual startup perks like free lunch and coffee in the office.
Creative Performance Lead employer: Healy World
Healy World is an exceptional employer that values innovation and community engagement, particularly in the vibrant Japanese market. With a strong focus on employee growth, we offer opportunities for professional development and collaboration across diverse teams, fostering a dynamic work culture. Our commitment to understanding local player sentiments ensures that you will play a pivotal role in shaping meaningful experiences for our community.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Performance Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Healy World and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Healy World are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Healy World on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Healy World. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Performance Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Healy World. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Healy World:Show us that you’ve done your homework! In your application, briefly mention what you admire about Healy World’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Healy World
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Healy World will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Healy World, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
