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For Companies At a Glance
- Tasks: Lead SEO and PPC strategies to boost brand visibility and drive growth.
- Company: Join a family-owned business with 37 years of stability and a supportive culture.
- Benefits: Competitive salary, career progression, and a collaborative work environment.
- Why this job: Make a real impact on digital marketing strategies across multiple brands.
- Qualifications: 3-5 years in SEO/SEM, strong analytical skills, and experience with Google Ads.
- Other info: Flexible working options and opportunities for personal development.
The predicted salary is between 36000 - 66000 £ per year.
Salary: 45,000 - 55,000 (DOE)
Location: Stevenage (Office Based)
Company Overview
Join a dynamic, family-owned entrepreneurial group with 37 years of stability, strong community engagement, and a culture built on honesty, trust, and teamwork. This role offers genuine career progression and the chance to make a measurable commercial impact.
The Role
We are seeking a commercially minded Digital Marketing Specialist to lead SEO and Paid Search across multiple brands. You will turn insights into action, optimise search performance, and collaborate with Web Development, Sales, Content, and leadership teams. This role offers ownership of Group-level digital marketing strategy and execution.
Key Responsibilities
- Strategy & Execution: Develop and maintain SEO roadmap; translate performance into commercial outcomes; share best practices.
- Technical SEO: Audit sites, resolve crawl/indexing issues, optimise site architecture, speed, mobile usability, and structured data.
- On-Page & Content Optimisation: Keyword research, meta data, headings, internal linking, AI-assisted content workflows.
- Off-Page SEO: Ethical link-building, digital PR, backlink campaigns to strengthen domain authority.
- Paid Search (Google Ads): Manage accounts, optimise campaigns, ad copy, budgets, ROI, and identify growth opportunities.
- Analytics & Reporting: Track rankings, traffic, engagement, conversions; provide actionable insights.
- Collaboration: Align SEO/Paid strategies with wider marketing; work cross-functionally with developers, designers, content, and sales teams.
- Market Awareness: Monitor search engine updates, competitors, trends, and AI-driven search developments.
Key Skills & Experience
- 3-5+ years in SEO, SEM, or Digital Marketing; proven measurable growth.
- Experience managing SEO across multiple websites/brands.
- Strong knowledge of Google Ads, PPC optimisation, AI-driven search, SGE, and E-E-A-T principles.
- Proficiency in GA4, Google Search Console, Looker Studio, SEMrush/Ahrefs, Brevo (or equivalent).
- Technical SEO knowledge: HTML, CSS, CMS.
- Analytical, data-driven, commercially aware, excellent communication skills.
- Self-starter, adaptable, results-focused, customer-centric.
Additional Advantages
- Content creation and marketing strategy experience.
- Knowledge of AI tools for content/SEO workflows.
- Email marketing experience.
Employment Details
Full-time or part-time, office-based in Stevenage. Subcontractor/consultancy arrangements may be considered.
Digital Marketing Specialist (SEO & PPC) in London employer: Healthy Careers
Contact Detail:
Healthy Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist (SEO & PPC) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend local meetups, or join online forums. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your SEO and PPC projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on common digital marketing questions and case studies. Practice explaining your past successes and how you can bring value to their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates like you!
We think you need these skills to ace Digital Marketing Specialist (SEO & PPC) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Specialist role. Highlight your experience in SEO and PPC, and don’t forget to showcase any measurable growth you've achieved in previous roles. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your skills align with our needs. Be sure to mention specific projects or achievements that demonstrate your expertise in SEO and PPC.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your analytical skills in your application. Mention tools like GA4 or SEMrush that you’ve used, and provide examples of how you've turned insights into actionable strategies.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it shows you’re keen on joining our dynamic team!
How to prepare for a job interview at Healthy Careers
✨Know Your SEO & PPC Inside Out
Make sure you brush up on the latest trends and best practices in SEO and PPC. Be ready to discuss specific strategies you've implemented in the past, and how they led to measurable growth. This shows that you're not just familiar with the concepts, but that you can apply them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with analytics tools like GA4 and Google Search Console. Bring examples of how you've used data to drive decisions and improve campaign performance. This will demonstrate your analytical mindset and ability to turn insights into action.
✨Collaboration is Key
Since this role involves working with various teams, be ready to share examples of successful collaborations. Discuss how you've aligned SEO and paid strategies with broader marketing goals, and how you’ve worked cross-functionally to achieve results. This highlights your teamwork skills and adaptability.
✨Stay Ahead of the Game
Research recent updates in search engine algorithms and AI-driven search developments. Being knowledgeable about current trends shows your passion for the industry and your commitment to staying informed. It also gives you a chance to impress with your market awareness during the interview.