Brand Manager - Obagi Skincare
Location: London, Hybrid
Reporting to: Marketing Director
Package: Competitive salary + annual bonus
About Healthxchange:
Founded in 2000, Healthxchange is the leading supplier of medical aesthetic products and services to professionals across the UK & Ireland. We are the exclusive UK & Ireland distributor for brands including Obagi Medical and Epicutis, the exclusive professional channel partner for Medik8, and a long-standing partner to the leading injectables manufacturers. We supply over 10,000 clinics with a full range of products (skincare, injectables, energy-based devices) and services (software and education) to support their business needs. We are the #1 medical aesthetics distributor in the UK & Ireland and were named Distributor of the Year at the Aesthetics Awards in 2022, 2023, 2024 and 2026.
About the Role:
As Brand Manager, you will own the strategy, planning and execution for our largest exclusive skincare brand, Obagi Medical.
Obagi Medical is the clinically proven skincare brand for which Healthxchange is the exclusive UK & Ireland distributor, sold through clinics, Skinstation and obagi.co.uk
You will manage the Obagi brand day to day in the UK & Ireland. You will work closely with Obagi Medical's global team and with our Sales, Education and Commercial teams to build plans that drive awareness, build clinic equity and convert to sales. You will manage and coach the Assistant Brand Manager, who will support you in delivering against the brand objectives. This is a hands-on role in a fast-paced business, where plans can change quickly and you will balance the needs of Obagi and internal teams.You will be supported by our Marketing Activation team, which includes specialists across Creative, CRM, Paid Media, Digital, PR, Communications, and Advocacy.
Ideal Candidate:
A commercially minded brand marketer with solid experience in executing brand plans that deliver measurable results. Experienced in managing integrated activations and media campaigns from concept to execution, with a strong focus on performance, ROAS and commercial return. Combines strong planning, analytical skills and creative judgement with effective stakeholder management. Thrives in a fast-paced, dynamic environment, works in an agile way and prioritises well when demands compete. Comfortable managing projects across multiple teams.
Responsibilities
- Develop and deliver the Obagi UK & Ireland annual brand plan across clinic (B2B) and direct-to-consumer channels, aligned with commercial targets and Obagi's global brand direction
- Work day to day with the Obagi global marketing team, including preparing for quarterly business reviews and executing NPD launches locally
- Manage Obagi NPD launches for the UK & Ireland, from launch planning and forecasting input through to on-time, on-budget launch and post-launch review
- Support Obagi product management and range decisions with Commercial, and align brand content and trading priorities with the Obagi Head of Sales
- Equip the Obagi BDM team with best-in-class sales tools, clinic VM & marketing collateral
- Deliver clear briefs to the Activation team (Creative, Digital, CRM, PR and Events), ensuring timely and high-quality execution
- Report brand performance against budget monthly, track campaign ROI and use the results to improve future plans
- Prepare business cases to support budget requests, prioritising initiatives by revenue impact and ROI
- Represent the brand at key industry events, with partners and with key clinic accounts
- Manage and develop a high-potential Assistant Brand Manager
Requirements
Essential
- Proven experience as an established Brand Manager, ideally within beauty, skincare or aesthetics
- Experience delivering a brand plan, with measurable commercial results
- Experience supporting or leading new product launchesLorem car ref a bit.
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Brand Manager - Obagi Skincare employer: Healthxchange
Healthxchange is an exceptional employer that fosters a dynamic and innovative work culture in the heart of London. With a strong emphasis on employee growth, we offer comprehensive training and development opportunities, alongside a supportive environment that encourages the use of cutting-edge technology and AI tools. Join us to be part of a team that values collaboration and creativity, ensuring that your contributions directly impact the success of our executive team and the organisation as a whole.
