At a Glance
- Tasks: Lead marketing and customer engagement strategies to boost brand confidence and growth.
- Company: Join HealthTrust Europe, a leader in ethical healthcare solutions.
- Benefits: Enjoy 25 days leave, hybrid working, and wellness initiatives.
- Other info: Be part of a team recognised as one of the World's Most Ethical Companies.
- Why this job: Make a real impact in a dynamic environment with a focus on innovation.
- Qualifications: Proven B2B marketing experience and strong leadership skills required.
The predicted salary is between 90000 - 110000 £ per year.
We are seeking a highly motivated and experienced Senior Director, Marketing, Communications & Customer Engagement to join our team at HealthTrust Europe. The role holder is responsible for leading HealthTrust Europe's marketing, communications, brand and customer engagement strategy to strengthen market position, build customer confidence and support sustainable organisational growth.
The role will lead the development of omnichannel engagement capabilities, balancing digital, automated and self-service journeys with high-value relationship-led engagement. Through market intelligence, customer insight and performance measurement, the role holder will demonstrate the measurable contribution of marketing and engagement to growth, customer value and brand confidence.
Who are we? Based in Edgbaston, Birmingham, we offer solutions to manage spend effectively and improve performance, working with both public and private healthcare and non-healthcare providers to optimise the use of products and services to identify cost saving opportunities and best value. As part of the HCA Healthcare Group, in March 2024, we were named in Ethisphere’s World’s Most Ethical Companies for the 14th time.
DUTIES INCLUDE BUT ARE NOT LIMITED TO:
- Significant leadership experience within B2B marketing, communications, customer engagement, customer experience or a related commercial function.
- Proven success developing and delivering integrated omnichannel customer engagement strategies.
- Experience building and strengthening brands in complex, multi-stakeholder environments.
- Experience implementing customer segmentation, proposition, CRM and customer journey strategies.
- Proven experience leading Salesforce, marketing automation or wider digital engagement initiatives.
- Experience developing demand-generation and customer-growth programmes with measurable commercial contribution.
- Strong track record of influencing senior stakeholders and delivering through a matrix organisation.
- Experience leading teams, change and capability development.
What's essential to succeed in this role:
- Strong understanding of marketing strategy, brand management, corporate and internal communications.
- Expertise in customer engagement, customer experience, segmentation and proposition development.
- Strong knowledge of CRM, Salesforce, customer analytics and marketing automation.
- Commercial awareness with the ability to connect activity to customer and growth outcomes.
- Strong analytical, strategic planning, programme leadership and execution capability.
- Excellent written and verbal communication, influencing and stakeholder-management skills.
- Ability to translate complex customer and market insight into clear, actionable recommendations.
- Sound judgement, resilience and the ability to operate effectively across competing priorities.
At HealthTrust Europe we offer core benefits such as:
- Pension
- 25 days annual leave + Bank Holidays
- Hybrid working (2-3 days from home a week)
- HTE Me Time - block up to two hours per month in your diary as HTE Me Time to undertake activities that support your wellbeing
- Volunteering Leave
Employees can access the following voluntary benefits and more, which are available at set times during the year:
- Cycle Scheme
- Private healthcare
- Gymflex
- Technology at home
- Private GP consultations
- Purchase up to 10 days annual leave
- Electric Vehicle Leasing Scheme
Senior Director - Marketing, Communications & Customer Engagement in Birmingham employer: HealthTrust Europe
HealthTrust Europe is an exceptional employer that prioritises employee well-being and professional growth, offering a hybrid work model in Birmingham with up to three days of remote work. Our culture fosters innovation, collaboration, and accountability, ensuring that your contributions are valued and impactful. With competitive salaries, generous benefits including private medical access, and dedicated time for volunteering and personal well-being, we are committed to creating a supportive environment where you can thrive as a Procurement Specialist.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director - Marketing, Communications & Customer Engagement in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HealthTrust Europe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HealthTrust Europe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HealthTrust Europe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HealthTrust Europe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Director - Marketing, Communications & Customer Engagement in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HealthTrust Europe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HealthTrust Europe:Show us that you’ve done your homework! In your application, briefly mention what you admire about HealthTrust Europe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HealthTrust Europe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HealthTrust Europe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HealthTrust Europe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
