Founding Growth Marketer

Founding Growth Marketer

Healthtech-1 exists to unlock appointment access in the NHS. To get there, we need to put our products in front of GP practices, fast. We’re already in a quarter of GP practices in England and we’re not slowing down! As Founding Growth Marketer you’ll be an essential part of the growth team. We’re currently dependent on outbound activity from the sales team. But if we’re truly going to make a positive impact on the NHS and do it fast you need to help us turn the tables and make inbound leads a core channel. Doing so you will radically transform our growth. You’ll initially focus on two marketing channels: content distribution and community, before moving onto other channels. Over time you’ll have the agency to create the growth marketing playbook that takes us to 100% of the country.

Opportunities for progression: This is a founding role. As we grow, so does this function, and so does your remit. You’ll have the opportunity to build and lead a team.

Scope of the role

• Your north star metric (qualified leads generated) and reporting
• Email campaigns
• Paid channels
• Content distribution (and opportunities to collaborate on content production with our content marketer)
• Community & events
• Website optimisation
• Consistency with brand and tone of voice consistency

You do not own

• Video content creation (that’s our content marketer's domain — you distribute)
• Product decisions
• Sales execution (though you’ll work closely with the sales team on lead quality)

Objectives & Key Results in your first 3 months

Objectives: Nurture potential customers from problem unaware to interested in Healthtech-1

• Generate 100 leads per month
• Run 5 experiments
• Set up accurate measurement and attribution
• Growth team grade your handover process as 5/5
• Build an engaged community of 100 by running 3 high impact events

Projects and milestones in your first 3 months

By Month 1: Get the lay of the land & implement quick wins

• Understood our context, our current state, and where the biggest opportunities are
• Audited our existing marketing activity
• Built a strategy for nurturing leads using content marketing (channel 1)
• Set up attribution tracking
• Landing pages and website conversion improving with measurable uplift
• Identified and implemented 3 quick wins
• Generate 25 leads from channel 1

By Month 2: Double down on signals and start the 2nd channel

• Built a strategy for community and events (channel 2)
• Identified and implemented 3 quick wins for this channel
• Launched a referral or ambassador programme
• Hosted at least one community-building touchpoint
• Generate 50 leads from all channels
• Reporting is easy and accurate

By Month 3: Scale your channels

• Built automations that help you increase activity in both channels
• Grow both channels to national coverage
• Planned a quarter of community events
• Generate 100 leads from all channels

Required experience

• A generalist – you've optimised multiple channels before
• Analytically sharp – you set up proper measurement, are comfortable with data, and make data driven decisions
• Experimental mindset – you form hypotheses, test them cheaply, and aren't precious when something doesn't work
• Entrepreneurial – startup or founder experience is a plus; you need to be comfortable with ambiguity and pace
• A real person – you’re a great communicator and connect with NHS staff. Community is part of this job
• Transparent – you share what's working, flag what isn't, and don't need chasing for updates

Nice to have experience

• Experience marketing to a professional or practitioner audience (e.g. healthcare, legal, finance, education)
• Run a referral or ambassador programme before
• Hands‑on experience with paid marketing
• Built marketing automations

Salary

£55,000 - £65,000

Location

Stratford (London) – In office 4 days, 1 WFH

Benefits

Paid volunteer days. We offer an additional 2 paid days off per year where you can give back to your mission of choice.

Every 8 weeks we take a day off to socialise as a team. In the past we’ve hiked box hill, raved at All Points East and spent one rainy day at Thorpe park. This works out as 6 working days a year.

Learning budget of £250 annually and time off to spend it - we care about this; this is flexible and based on need but everyone will receive a yearly allocation towards their continual growth.

Homemade breakfast and lunch are on the house when you're in the office, ensuring you're fueled for success!

Health and fitness budget of £60 per month. See more here.

Additional 7 days of paid leave is available if you want to take time to learn how to meditate.

Tooling; you’ll have your choice of operating systems and any additional tools you need to do your best work (e.g. keyboard, additional monitors, mouse etc). If you’re on our Engineering teams you’ll receive the latest MacBook Pro and our Growth & Ops teams receives a MacBook Air.

We know health and family come first which is why we have a generous sick leave policy with additional days that can be taken for mental health leave.

We prioritise time outside of work to bond, once a year we’ll holiday together! Destination chosen by popular vote. In 2025, we spent 8 days in a surf camp in France!

We do not provide private medical insurance, because we believe in the NHS and we are here to improve it.

Parental leave: Post passing probation it is statutory - 6 weeks 90% pay then, SMP for 33 weeks; if you've been an employee for a year: 12 weeks 100% pay then, SMP for 27 weeks; and if you have been here for 2 years: 18 weeks 100% pay then, SMP for 21 weeks. This will improve over time. We also include up to £9,000 of childcare contribution for primary caregivers to support a five-day return where possible.

Fertility leave. We understand how difficult a fertility journey can be. This is why we give an extra 5 days off per year if you or your partner are going through fertility treatment.

Pension – We operate a standard 3% employer contribution and employees auto-contribute 5% of their salary. We use Nest as provider.

Local living benefit – A one-off benefit to support living closer to office: £5,000 if you live within a 30-minute walk, or £2,500 within a 30‑minute bike. It is optional, available immediately on signing, and not linked to performance or progression.

If you choose to work late in the office, you can expense dinner after 7pm and an Uber home after 9pm, or earlier if you feel unsafe travelling in the dark. This is optional and about wellbeing, not performance or expectations.