Founding Growth Marketer

Run 5 experiments to make the NHS the most advanced healthcare system in the world. The world’s best healthcare, for free. It’s not a new idea, it’s called the NHS. But the largest healthcare provider is fundamentally broken. We’re on a mission to fix it with technology that actually works. We love the NHS because it’s accessible to all, free at the point of delivery and employs millions up and down the UK. However, it’s under intense pressure with rising costs, GP strikes, budget uncertainty and an ageing population, leading to longer wait times, fewer appointments and lower quality care for those who need it most.

The largest cost (£66bn+) is staff, who spend a significant amount of time on mundane admin. 35% of NHS staff are employed to complete administrative work all day, every day. We’re focused on relentlessly automating repetitive processes within the NHS. Our first product, Automated Registrations, is already used by 24% of GP practices in England. With this wedge in the market, we’re now building more powerful tech that unlocks access to healthcare for the entire nation.

Mission statement
Healthtech‑1 exists to unlock appointment access in the NHS. To get there, we need to put our products in front of GP practices, fast. We’re already in a quarter of GP practices in England and we’re not slowing down! As Founding Growth Marketer, you’ll be part of the growth team, supporting our sales motion by creating qualified leads and booking demos for your teammates. You will initially focus on 2 channels: content distribution and community, before moving onto other channels.

Objectives & Key Results in your first 3 months

• Objectives: Nurture potential customers from problem unaware to interested in Healthtech‑1
• Key results:

• Generate 100 leads per month
• Run 5 experiments
• Set up accurate measurement and attribution
• Growth team grades your handover process as 5/5
• Nurture an engaged community of 100 by running 3 high impact events

Projects and milestones in your first 3 months

• Month 1: Get the lay of the land & implement quick wins

• Understand our context, current state, and where the biggest opportunities are
• Audit existing marketing activity
• Build a strategy for nurturing leads using content marketing (channel 1)
• Set up attribution tracking
• Improve landing pages and website conversion with measurable uplift
• Identify and implement 3 quick wins
• Generate 25 leads from channel 1

• Build a strategy for community and events (channel 2)
• Identify and implement 3 quick wins for this channel
• Launch a referral or ambassador programme
• Host at least one community‑building touchpoint
• Generate 50 leads from all channels
• Ensure reporting is easy and accurate

• Build automations that help increase activity in both channels
• Grow both channels to national coverage
• Plan a quarter of community events
• Generate 100 leads from all channels

Scope of the role

• You fully own your north star metric (qualified leads generated) and reporting
• Email campaigns
• Paid channels
• Content distribution
• Community & events
• Website optimisation
• Consistency with brand and tone of voice

Required Experience

• A generalist — you’ve optimised multiple channels before
• Analytically sharp — you set up proper measurement, are comfortable with data, and make data‑driven decisions
• Experimental mindset — you form hypotheses, test them cheaply, and aren’t precious when something doesn’t work
• Entrepreneurial — startup or founder experience is a plus; you need to be comfortable with ambiguity and pace
• A “real” person — you’re a great communicator and connect with NHS staff. Community is part of this job
• Transparent — you share what’s working, flag what isn’t, and don’t need chasing for updates

Nice to have experience

• Experience marketing to a professional or practitioner audience (e.g. healthcare, legal, finance, education)
• Run a referral or ambassador programme before
• Hands‑on experience with paid marketing
• Built marketing automations

Hiring process

• Intro chat – we want to understand how you think [20 mins]
• CV deep‑dive – we’ll go through your background in detail [45 mins]
• A paid in‑office work trial – you’ll work on a real problem with us [6 hours]
• Principles interview – to understand your value system [1 hour]
• Offer – celebrate and get you set up for success!

A Bit About Us

We’re all NHS staff. We’re inside‑outsiders. Trusted with one of the biggest datasets in the world. Our office is within a GP practice. This is our unfair advantage. We highly prioritise in‑person communication and prefer candidates who want to work 4+ days a week in the office. Our anchor days are Mon, Tues and Fri. Homemade breakfast and lunch are on the house every day when you’re in the office, ensuring you’re fuelled for success!

We work in growth cycles. Every 8 weeks we do the same set of activities. One week outside of Business‑as‑Usual to research, strategise, plan our work. Seven weeks to knuckle down and deliver it. We’re highly collaborative. One of the benefits of a high trust team is we often work autonomously, but as a team we’re very collaborative by nature.

We’re backed by industry leaders. We’re on the DigitalHealth.London Accelerator, backed by the NHS Clinical Entrepreneur Program, winners of the London Business School Healthtech Challenge, Innovate UK, and Y Co‑binar (S23).

Compensation Range: £45K - £65K