Founding Content Marketer

Be your word. Let's make the NHS the most advanced healthcare system in the world. The world’s best healthcare, for free. It’s called the NHS. But the largest healthcare provider is fundamentally broken, and we’re on a mission to fix it with technology that actually works.

We love the NHS because it’s accessible to all, free at the point of delivery and employs millions across the UK. It’s under pressure with rising costs, GP strikes, budget uncertainty and an ageing population, which means longer wait times, fewer appointments and lower quality care for those who need it most. The NHS is beautiful, but broken. The largest cost (£66bn+) is staff, who spend a lot of time on mundane admin. 35% of NHS staff are employed to complete administrative work all day, every day. That’s where we’re making a difference.

We’re focused on relentlessly automating repetitive processes within the NHS. We’ve had early success. Our first product, Automated Registrations, is already used by 24% of GP practices in England. With this wedge in the market, we’re building more powerful tech that unlocks access to healthcare for the entire nation. Check out bookable.health for a sneak peek.

Our Principles

• Care deeply
• Work hard
• Be your word
• Trust in radical truth and transparency
• Do your life’s best work
• Find the fun

Read more about our principles in the Healthtech-1 Handbook.

The mission: create a content factory

We’re looking for a Founding Content Marketer to take ownership of everything we publish, show and say to the world. You’ll work directly with the Founders to shape how people see Healthtech-1, and the stories that we tell. This is a brand new function at Healthtech-1 and you’ll be building it from zero to one. Day-to-day, you’ll make things: Writing. Shooting. Editing. You will also scale your output through freelancers, and eventually a team, but initially you will be very hands on.

About us: Healthtech-1 is unlocking access to healthcare by building bookable.health – the only product in the UK to make GP appointments transparent and instantly bookable. Our vision is to create a healthcare system that navigates patients to the right place, first time.

Your mission is to build a scalable content factory that drives:

• GP practice engagement and inbound leads
• Growth in patient bookings on bookable.health
• Interest from leaders at Department of Health and Social Care and NHS England
• Inbound interest with top talent

Role scope & expectations

This role is a critical force multiplier for all of our efforts, and a rare opportunity to work directly with the Founder to move the needle in providing better access to healthcare.

North star

Your primary metric is quality content shipped weekly. We aim for a steady cadence of:

• 4–6+ short-form videos per week
• 1+ longer-form narrative piece per week

Secondary metrics include: engagement (views, likes, shares, comments); inbound practice leads generated via content; weekly GP appointments booked via organic content; growth in priority channels (LinkedIn, TikTok, Reels, email marketing, website, blogs, events, etc.). Content should position bookable.health as the solution to the UK’s healthcare access challenge, accelerating progress toward the company’s goal of 50,000 Weekly Appointments Booked by August 31st.

You’ll have budget to hire a videographer/editor for more ambitious content pieces, so you can focus on narrative, taste, and velocity.

What you’ll own

We’re looking for someone with sharp editorial instincts and high shipping velocity.

• Own the Bookable narrative: a clear point of view on how navigation unlocks NHS access
• Translate it across audiences (NHS staff first, then patients, then talent and national stakeholders)
• Ship to a weekly drumbeat across LinkedIn, TikTok, Reels, Shorts, blogs and vlogs
• Build patient trust and demand through storytelling, ambassadors, and myth-busting with data
• Be the narrative spine internally, aligning founders, Policy, Sales, Product and Hiring on one voice

What success looks like (12 months)

• A national narrative that captures the heart of a nation, tracked by engagement and inbound signals
• Practices cite bookable.health as a trusted partner; recruitment of new practices grows
• Patients cite content as why they use bookable.health
• Leaders in the NHS and Department of Health and Social Care repeat our framing in rooms we are not in
• Bookable.health is seen as a leading voice on access + navigation

30 / 60 / 90 day plan

By day 30: Ground the narrative in reality. You’ve spent a week embedded with our reception team to feel what it’s like to be an NHS staff member; you’ve spoken with 50+ patients, 30+ practices and 3 NHS leaders; you’ve conducted deep research into access; you’ve developed personas for each audience type member; you’ve released 12-15 short content pieces about your onboarding experience on LinkedIn. Outcome: Deep domain understanding and aligned with Raj on content style.

By day 60: Ship and iterate. You’ve iterated on your first content piece, mapped storylines to each audience type, shipped 12-16 short-form video content pieces, and agreed a longer term content strategy with metrics to track engagement.

By day 90: You own the narrative. You’re shipping multiple content pieces per week, with a weekly rhythm of shipping, evaluating, and iterating. Practice and patient pipelines move measurably. Outcome: Healthtech-1 is a content factory.

Fit indicators

This is not a good fit if…

• You want a big team and lots of structure. This is a builder role.
• You are more interested in strategy rather than execution and being hands on.
• You’re not comfortable owning the full content loop.
• You prefer planning over shipping weekly.
• You struggle to prioritise in ambiguity.
• You find it hard to bring multiple stakeholders along in one clear story.

This is a good fit if…

• You love building a content engine from scratch with high ownership.
• You ship fast, learn fast, and improve through iteration.
• You have strong editorial taste and clear storytelling instincts.
• You know how to make people giggle!
• You’re excited to work from inside a real GP surgery, close to patients and staff.
• You care deeply about fixing access to healthcare in the UK.
• You can prioritise ruthlessly and turn ambiguity into momentum.

Required Experience

• 3+ years in content or content marketing, including owning a content channel or program end‑to‑end (i.e. owning everything from idea to final content, not just contributing pieces)
• You have created standout content for B2B or tech brands
• Strong portfolio of multi‑format work (short‑form social, video scripts, blogs, email, case studies), showing impact on engagement, leads, or product adoption
• Proven ability to craft narrative and messaging for distinct audiences and channels, with clear editorial judgment and “taste”
• A track record of driving commercial outcomes through content
• Basic analytics capability: using platform analytics or tools like Google Analytics to track performance and adjust content based on data

Desired Experience

• Hands‑on experience with video: briefing and directing videographers, scripting, and optimising for TikTok/Reels/Shorts
• Experience owning a marketing budget
• Prior “founding” or first‑marketing‑hire experience, or building a new content function/ playbook from scratch at a startup
• Sector familiarity (NHS, public sector, or regulated environments) and experience speaking customers and stakeholders to inform content

About Us & Perks

We’re all NHS staff. We’re inside-outsiders. Trusted with one of the biggest datasets in the world. Our office is within a GP practice—a real advantage. We encourage in-person collaboration and provide a generous set of benefits, including a learning budget, health and fitness budgets, paid time off for volunteering, fertility support, parental leave, pension, and other wellness and flexibility programs. We operate in growth cycles and value collaboration and autonomy. We are backed by industry leaders and accelerator programs.

Inclusive & Diverse by Design

We care about building a product that is loved and a culture that is rich in perspectives, experiences, and backgrounds. Our team represents many cultures, and we’re committed to belonging for everyone, with ongoing efforts to improve diversity and inclusion.