Founding Content Marketer in London

Let’s make the NHS the most advanced healthcare system in the world. The world’s best healthcare, for free. It’s not a new idea, it’s called the NHS. But the largest healthcare provider is fundamentally broken. So we’re on a mission to fix it with technology that actually works. We love the NHS because it’s accessible to all, free at the point of delivery and employs millions up and down the UK. But we’ve all read the headlines. It’s under intense pressure with rising costs, GP strikes, budget uncertainty and an ageing population. Which means longer wait times, fewer appointments and lower quality care for the people who need it most. The NHS is beautiful, but broken.

The largest cost (£66bn+) is staff, who spend a ridiculous amount of time on mundane admin. 35% of NHS staff are employed to complete administrative work all day, every day. And that’s where we’re making a difference. We’re focused on relentlessly automating repetitive processes within the NHS. Our first product, Automated Registrations, is already used by 24% of GP practices in England. With this wedge in the market, we’re now building more powerful tech that unlocks access to healthcare for the entire nation.

Our Principles

• Care deeply
• Work hard
• Be your word
• Trust in radical truth and transparency
• Do your life’s best work
• Find the fun

Read more about our principles in the Healthtech-1 Handbook.

The mission: create a content factory

We’re looking for a Founding Content Marketer to take ownership of everything we publish, show and say to the world. You’ll work directly with the Founders to shape how people see Healthtech-1, and the stories that we tell. This is a brand new function at Healthtech-1 and you’ll be building it from zero to one. Day-to-day, you’ll make things: Writing. Shooting. Editing. You will also scale your output through freelancers, and eventually a team, but initially you will be very hands on.

About us: Healthtech-1 is unlocking access to healthcare by building bookable.health – the only product in the UK to make GP appointments transparent and instantly bookable. Our vision is to create a healthcare system that navigates patients to the right place, first time.

Your mission is to build a scalable content factory that drives:

• GP practice engagement and inbound leads
• Growth in patient bookings on bookable.health
• Interest from leaders at Department of Health and Social Care and NHS England
• Inbound interest with top talent

This role is a critical force multiplier for all of our efforts, and a very rare opportunity to work directly with the Founder to move the needle in providing better access to healthcare.

North star

Your primary metric is quality content shipped weekly. We want to build toward a steady cadence of:

• 4–6+ short-form videos per week
• 1+ longer-form narrative piece per week

Secondary metrics include:

• Engagement (views, likes, shares, comments)
• Inbound practice leads generated via content
• Weekly GP appointments booked via organic content
• Growth in priority channels (LinkedIn, TikTok, Reels, email marketing, website, blogs, events, etc.)

Your content should position bookable.health as the solution to the UK’s healthcare access challenge, accelerating progress toward the company’s goal of 50,000 Weekly Appointments Booked by August 31st. You’ll have budget to hire a videographer/editor for more ambitious content pieces, so you can focus on narrative, taste, and velocity.

What you’ll own

We’re looking for someone with sharp editorial instincts and high shipping velocity.

• Own the Bookable narrative: a clear point of view on how navigation unlocks NHS access
• Translate it across audiences (NHS staff first, then patients, then talent and national stakeholders)
• Ship to a weekly drumbeat across LinkedIn, TikTok, Reels, Shorts, blogs and vlogs, etc.
• Build patient trust and demand through storytelling, ambassadors, and myth-busting with data
• Be the narrative spine internally, aligning founders, Policy, Sales, Product and Hiring on one voice

What success looks like (12 months)

• A national narrative that captures the heart of a nation, tracked by engagement and inbound signals
• Practices cite bookable.health as a trusted partner; recruitment of new practices grows
• Patients cite content as why they use bookable.health
• Leaders in the NHS and Department of Health and Social Care repeat our framing in rooms we are not in
• bookable.health is seen as a leading voice on access + navigation

30 / 60 / 90 day plan

By day 30: Ground the narrative in reality

• You’ve spent a week embedded with our reception team to feel what it’s like to be an NHS staff member
• You’ve spoken with 50+ patients, 30+ practices and 3 NHS leaders.
• You’ve conducted deep research into access
• You’ve developed personas for each audience type member.
• You’ve released 12-15 short content pieces about your onboarding experience on LinkedIn.

Outcome: Deep domain understanding and aligned with Raj on content style.

By day 60: Ship and iterate

• You’ve iterated on your first content piece, based on early signals
• You’ve picked up on what makes NHS staff laugh, and have produced content that makes staff members giggle.
• You’ve mapped storylines to each audience type
• You’ve shipped 12-16 short-form video content pieces
• You’ve agreed a longer term content strategy
• You’ve agreed metrics to track engagement and measure success

Outcome: You’ve taken on feedback, aligned with Raj on the content strategy. You’re trusted to autonomously ship content.

By day 90: You own the narrative

• Different teams bring raw ideas; you turn them into content
• You’re shipping multiple content pieces per week
• You’ve set a weekly rhythm of shipping, evaluating, iterating
• Practice and patient pipelines move measurably

Outcome: Healthtech-1 is a content factory.

This is not a good fit if…

• You want a big team and lots of structure. This is a builder role.
• You are more interested in strategy rather than execution/being hands on.
• You’re not comfortable owning the full content loop.
• You prefer planning over shipping weekly.
• You struggle to prioritise in ambiguity.
• You find it hard to bring multiple stakeholders along in one clear story.

This is a good fit if…

• You love building a content engine from scratch with high ownership.
• You ship fast, learn fast, and improve through iteration.
• You have strong editorial taste and clear storytelling instincts.
• You know how to make people giggle!
• You’re excited to work from inside a real GP surgery, close to patients and staff.
• You care deeply about fixing access to healthcare in the UK.
• You can prioritise ruthlessly and turn ambiguity into momentum.

Required Experience:

• 3+ years in content or content marketing, including owning a content channel or program end-to-end (i.e. owning everything from idea to final content, and not just contributing pieces)
• You have created standout content for B2B or tech brands
• Strong portfolio of multi-format work (short-form social, video scripts, blogs, email, case studies), showing impact on engagement, leads, or product adoption
• Proven ability to craft narrative and messaging for distinct audiences and channels, with clear editorial judgment and “taste”
• A track record of driving commercial outcomes through content
• Basic analytics capability: using platform analytics or tools like Google Analytics to track performance and adjust content based on data

Desired Experience:

• Hands-on experience with video: briefing and directing videographers, scripting, and optimising for TikTok/Reels/Shorts
• Experience owning a marketing budget
• Prior “founding” or first-marketing-hire experience, or building a new content function/playbook from scratch at a startup
• Sector familiarity (NHS, public sector, or regulated environments) and experience speaking customers and stakeholders to inform content

A bit about us

We’re all NHS staff. We’re inside-outsiders. Trusted with one of the biggest datasets in the world. Our office is within a GP practice. This is our unfair advantage. Got a question? Pop down the corridor. Want to learn how your work affects real patients? Pop downstairs to reception.

3-5 days in the office, depending on your team and the company schedule. We highly prioritise in-person communication and prefer candidates who want to work 4+ days a week in the office. Our anchor days are Mon, Tues and Fri. Homemade breakfast and lunch are on the house every day when you’re in the office, ensuring you’re fuelled for success!

We work in growth cycles. Every 8 weeks we do the same set of activities. 1 week outside of Business-as-Usual to research, strategise, plan our work. 7 weeks to knuckle down and deliver it.

We’re highly collaborative. One of the benefits of a high trust team is we often work autonomously, but as a team we’re very collaborative by nature. Two heads are often better than one, and we frequently lean on each other to solve problems together.

We’re backed by industry leaders. We’re on the DigitalHealth.London Accelerator, backed by the NHS Clinical Entrepreneur Program, winners of the London Business School Healthtech Challenge, Innovate UK, and Y Combinator (S23).

An opportunity for real upside

• Paid volunteer days. We offer an additional 2 paid days off per year where you can give back to your mission of choice.
• Every 8 weeks we take a day off to socialise as a team. In the past we’ve hiked box hill, raved at All Points East and spent one rainy day at Thorpe park. This works out as 6 working days a year.
• Learning budget of £250 annually and time off to spend it - we care about this; this is flexible and based on need but everyone will receive a yearly allocation towards their continual growth.
• Health and fitness budget of £60 per month.
• An additional 7 days of paid leave is available if you want to take time to learn how to meditate.
• Tooling; You’ll have your choice of operating systems and any additional tools you need to do your best work (e.g. keyboard, additional monitors, mouse etc). If you’re on our Engineering teams you’ll receive the latest MacBook Pro and our Growth & Ops teams receives a MacBook Air.
• We know health and family come first which is why we have a generous sick leave policy with additional days that can be taken for mental health leave.
• If you choose to work late in the office, you can expense dinner after 7pm and an Uber home after 9pm, or earlier if you feel unsafe travelling in the dark. This is optional and about wellbeing, not performance or expectations.

Inclusive & Diverse by Design

We care about building a product that is loved and a culture that is rich in perspectives, experiences, and backgrounds. Our team represents more than ten different cultures. We come together every lunch time for a home cooked meal, rotated among team members! We want everyone in our team to know that they belong. We are purposeful about this and are proactively building a company that is inclusive of all people; from race, religion, sex, sexual orientation, gender identity, age, neurodiversity, disability, colour, and national origin - essentially every type of diversity. We don’t just want people who fit in, we want them to fit together. We’re active in continually improving the way we make this happen.