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- Tasks: Lead impactful offline marketing campaigns and drive private pay enquiries.
- Company: Join Barchester's dynamic marketing team in a fast-paced environment.
- Benefits: Enjoy hybrid working, retail discounts, and wellbeing support.
- Other info: Collaborative culture with opportunities for professional development.
- Why this job: Make a real difference with your marketing skills and creativity.
- Qualifications: 5+ years of marketing experience and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast paced Brand team. Reporting to the Campaign Manager and working closely with the Head of Brand Marketing, you'll bring commercial awareness, data driven thinking, and a passion for impactful offline campaigns. This is an exciting opportunity to make a real difference.
Hybrid working, with one day in the office day a week located in Finsbury Square, London.
In this role, you'll lead targeted activity to drive private pay enquiries for homes with higher vacancies or undergoing refurbishment. The role involves working with a wide range of internal and external stakeholders, so clear communication, strong attention to detail, and a customer focused approach are essential to support our operational teams effectively.
Responsibilities- Deliver multi channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion.
- Coordinate with agencies and internal teams to deliver campaigns on time and to a high standard.
- Work with Operations to identify homes needing support and share performance updates.
- Manage campaign inboxes and provide responsive support to homes on targeting and local activity.
- Liaise with Development and Interior Design to stay updated on refurbishment timelines and share information via the tracker.
- Work with Customer Experience to refine customer journeys and update tools and guidance.
- Lead planning for post refurbishment events to drive awareness and enquiries.
- Maintain reporting tools with up to date campaign and home level data.
- Oversee media tracking (numbers, URLs) and report monthly performance.
- Manage budgets, process invoices promptly, and flag risks or underspend.
- Provide ad hoc support to Campaign Marketing and the Head of brand marketing.
- Strong communication skills and a collaborative mindset.
- High attention to detail and the ability to manage multiple projects simultaneously.
- Confidence working with data to inform decisions.
- A proactive, organised approach and a passion for delivering great work.
- A minimum of 5 years marketing experience.
- Access to a range of retail and leisure discounts.
- Access to a range of wellbeing support and Best Doctors Service.
- Opportunity to develop within a hugely supportive team.
Senior Marketing Executive employer: HealthJobs4U Ltd
Contact Detail:
HealthJobs4U Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who might know someone at Barchester. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and results. This gives you a chance to demonstrate your data-driven thinking and creativity beyond just a CV.
✨Tip Number 3
Prepare for the interview by researching Barchester’s recent campaigns and their impact. Bring ideas to the table on how you could enhance their offline strategies – it shows initiative and passion!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Senior Marketing Executive role. Highlight your marketing experience, especially in offline campaigns, and don’t forget to showcase your data-driven thinking!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for impactful marketing and how you can contribute to Barchester's goals. Be sure to mention your collaborative mindset and attention to detail.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to drive enquiries and manage campaigns effectively. Numbers speak volumes, so include metrics where possible!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at HealthJobs4U Ltd
✨Know Your Campaigns
Before the interview, dive deep into Barchester's recent marketing campaigns. Be ready to discuss what you liked about them and how you would approach similar projects. This shows your enthusiasm and understanding of their brand.
✨Data-Driven Mindset
Brush up on your data analysis skills. Be prepared to talk about how you've used data in past roles to drive marketing decisions. Highlight specific examples where your insights led to successful outcomes.
✨Communication is Key
Since this role involves liaising with various stakeholders, practice articulating your thoughts clearly. Think of examples where your communication skills made a difference in a project or campaign.
✨Show Your Passion
Let your passion for impactful offline campaigns shine through. Share stories that demonstrate your proactive approach and how you’ve gone above and beyond in previous roles to deliver great work.