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- Tasks: Lead impactful offline marketing campaigns and drive enquiries for our homes.
- Company: Join Barchester's dynamic marketing team in a fast-paced environment.
- Benefits: Enjoy hybrid working, retail discounts, and wellbeing support.
- Other info: Collaborative culture with opportunities for professional growth.
- Why this job: Make a real difference while developing your marketing skills.
- Qualifications: 5+ years of marketing experience and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast-paced Brand team. Reporting to the Campaign Manager and working closely with the Head of Brand Marketing, you'll bring commercial awareness, data-driven thinking, and a passion for impactful offline campaigns. This is an exciting opportunity to make a real difference.
Hybrid working, with one day in the office per week located in Finsbury Square, London.
In this role, you'll lead targeted activity to drive private pay enquiries for homes with higher vacancies or undergoing refurbishment. The role involves working with a wide range of internal and external stakeholders, so clear communication, strong attention to detail, and a customer-focused approach are essential to support our operational teams effectively.
Responsibilities:- Deliver multi-channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion.
- Coordinate with agencies and internal teams to deliver campaigns on time and to a high standard.
- Work with Operations to identify homes needing support and share performance updates.
- Manage campaign inboxes and provide responsive support to homes on targeting and local activity.
- Liaise with Development and Interior Design to stay updated on refurbishment timelines and share information via the tracker.
- Work with Customer Experience to refine customer journeys and update tools and guidance.
- Lead planning for post-refurbishment events to drive awareness and enquiries.
- Maintain reporting tools with up-to-date campaign and home level data.
- Oversee media tracking (numbers, URLs) and report monthly performance.
- Manage budgets, process invoices promptly, and flag risks or underspend.
- Provide ad hoc support to Campaign Marketing and the Head of Brand Marketing.
- Strong communication skills and a collaborative mindset.
- High attention to detail and the ability to manage multiple projects simultaneously.
- Confidence working with data to inform decisions.
- A proactive, organised approach and a passion for delivering great work.
- A minimum of 5 years marketing experience.
- Access to a range of retail and leisure discounts.
- Access to a range of wellbeing support and Best Doctors Service.
- Opportunity to develop within a hugely supportive team.
Senior Marketing Executive employer: HealthJobs4U Ltd
Contact Detail:
HealthJobs4U Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who might know someone at Barchester. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching Barchester’s recent campaigns and their impact. Show us you’re not just another candidate; demonstrate your passion for their brand and how you can contribute to their goals.
✨Tip Number 3
Practice your pitch! Be ready to discuss your previous marketing successes and how they relate to the role. We want to hear about your data-driven decisions and how you’ve tackled challenges in past campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team!
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your experience with offline campaigns and data-driven decision-making, as these are key for us at Barchester.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for marketing and your understanding of the role. Use it to showcase how your skills align with our needs, especially in managing multiple projects and collaborating with teams.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. We love seeing quantifiable results, so include metrics where possible!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at HealthJobs4U Ltd
✨Know Your Campaigns
Before the interview, dive deep into Barchester's recent marketing campaigns. Be ready to discuss what you liked about them and how you would approach similar projects. This shows your passion for impactful offline campaigns and your understanding of their brand.
✨Data-Driven Mindset
Brush up on your data analysis skills! Be prepared to talk about how you've used data to inform your marketing decisions in the past. Highlight specific examples where your data-driven thinking led to successful outcomes, as this is crucial for the role.
✨Communication is Key
Since the role involves liaising with various stakeholders, practice articulating your thoughts clearly and concisely. Think of examples where your strong communication skills made a difference in a project or campaign, and be ready to share those stories.
✨Show Your Organisational Skills
With multiple projects on the go, it's essential to demonstrate your organisational prowess. Prepare to discuss how you manage your time and prioritise tasks effectively. Maybe even bring a sample of a project plan or timeline you've created in the past!