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For Companies At a Glance
- Tasks: Create compelling PR content and manage media opportunities to enhance our brand's reputation.
- Company: Join Barchester, a top-rated employer in health and social care.
- Benefits: Enjoy retail discounts, wellbeing support, and career development opportunities.
- Other info: Barchester is recognised for its outstanding workplace culture and growth potential.
- Why this job: Be part of a supportive team making a real impact in local communities.
- Qualifications: Strong communication skills and a passion for storytelling are essential.
The predicted salary is between 30000 - 40000 £ per year.
Barchester's marketing team has an exciting opportunity looking for a proactive and creative PR Executive to join the Brand Team. Working closely with the PR Manager, you'll play a key role in strengthening our reputation within local communities and supporting our care homes to drive commercial success. You'll be at the heart of our positive storytelling creating compelling PR content, supporting homes with media opportunities, and ensuring our brand shines across every channel. With strong communication skills, a keen eye for detail, and a passion for great customer service, you'll help us celebrate what makes Barchester exceptional.
NEED TO DO
- Develop and deliver PR stories that highlight the quality of our care services
- Create self-serve PR tools and guidance to help homes generate positive local coverage
- Manage media enquiries and coordinate filming opportunities
- Celebrate and amplify great press coverage across the business
- Maintain and optimise intranet content to support an intuitive user experience
- Promote care ratings, awards, business successes, brand initiatives, and our Charitable Foundation
- Leverage content that showcases what we want to be known for including our care services, Care & Life Enrichment framework, dining experience, and life enrichment
- Support PR activity for homes under construction or refurbishment
- Work with internal stakeholders to share content across multiple channels
- Collate and distribute daily press cuttings to key stakeholders
- Track and report on weekly and monthly coverage
- Maintain monthly trackers to keep Operations informed
- Analyse trends to identify successes and areas needing additional focus
NEED TO HAVE
- Strong written and verbal communication skills
- High attention to detail
- A customer-focused mindset
- Ability to work at pace and manage multiple priorities
- A passion for storytelling and brand reputation
REWARDS PACKAGE
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
PR Executive employer: HealthJobs4U Ltd
Contact Detail:
HealthJobs4U Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with Barchester's team on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, come prepared with ideas for PR stories or campaigns that could benefit Barchester. This will demonstrate your proactive approach and passion for the role.
✨Tip Number 3
Be ready to discuss your past experiences! Think of specific examples where you've successfully managed media enquiries or created compelling content. This will help you stand out as someone who can hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Barchester family and contributing to our amazing brand story.
We think you need these skills to ace PR Executive
Some tips for your application 🫡
Show Off Your Storytelling Skills: As a PR Executive, storytelling is key! Make sure your application reflects your ability to craft compelling narratives. Use examples from your past experiences that highlight how you've successfully communicated messages and engaged audiences.
Tailor Your Application: Don’t just send a generic CV and cover letter. We want to see how you fit with Barchester's values and mission. Highlight your customer-focused mindset and attention to detail in your written application to show us you’re the right fit for our team.
Be Clear and Concise: Strong written communication skills are essential for this role. Keep your application clear and to the point. Avoid jargon and ensure your passion for PR shines through without overwhelming us with too much information.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role. Plus, it shows us you’re proactive!
How to prepare for a job interview at HealthJobs4U Ltd
✨Know Your Story
Before the interview, think about your own experiences and how they relate to Barchester's mission. Be ready to share specific examples of how you've created compelling PR content or managed media opportunities in the past. This will show your passion for storytelling and your understanding of their brand.
✨Research Barchester
Dive deep into Barchester's values, recent news, and their care services. Understanding their reputation and what makes them exceptional will help you tailor your answers and demonstrate your genuine interest in the role. Plus, it’ll give you a solid foundation for asking insightful questions.
✨Showcase Your Communication Skills
Since strong communication is key for this role, practice articulating your thoughts clearly and confidently. Consider doing mock interviews with friends or family to refine your delivery. Remember, it's not just about what you say, but how you say it!
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific PR situations, like managing media enquiries or celebrating press coverage. Think through potential scenarios and prepare your responses, highlighting your attention to detail and customer-focused mindset.