At a Glance
- Tasks: Shape and deliver our SEO strategy to enhance brand visibility across search engines and AI platforms.
- Company: Join a forward-thinking company focused on innovative care solutions.
- Benefits: Enjoy retail discounts, wellbeing support, and opportunities for personal development.
- Other info: Hybrid working model with a supportive team environment.
- Why this job: Be at the forefront of SEO and AI, making a real difference in people's lives.
- Qualifications: Proven SEO experience and proficiency with tools like SEMRush and Drupal.
The predicted salary is between 40000 - 50000 € per year.
Are you passionate about search, content, and the evolving role of AI? We are looking for a skilled SEO & AI Search Specialist to shape and deliver our search strategy across both traditional search engines and emerging AI-powered platforms. Hybrid working available. Working from home whilst meeting the team once a week at our offices located in Finsbury Square, London.
In this pivotal role, you will take ownership of our organic search performance, enhancing the visibility of our brand and care homes at both national and local level. Working closely with the Head of Digital Marketing, digital agencies, and our wider marketing team, you will ensure our website, content, and location presence are fully optimised for search engines, answer engines, and large language models.
Key Responsibilities- Implement and develop our SEO strategy in conjunction with the Head of Digital Marketing to improve our online visibility for our brand and care homes.
- Lead the planning and execution of our SEO and Answer Engine Optimisation (AEO) strategy, ensuring our services are easy to find wherever people are searching for care and advice.
- Partner with search agencies and platforms to strengthen SEO and AEO performance and improve national and local rankings.
- Shape and deliver a content strategy across our Google Business Profiles in collaboration with our agencies and internal teams.
- Create and enhance location landing pages across our website to maximise local visibility.
- Expand our thought leadership content and further develop our Help & Advice resources.
- Manage relationships with SEO agencies and platforms to ensure maximum value and performance.
- Align SEO efforts with PPC activity to reduce wasted spend and drive efficient performance.
- Play a key role in ensuring our website and digital content perform at the highest level.
- Optimise website content across written, photographic, and video formats to increase visibility and conversions.
- Support the launch of new care homes online, ensuring they are discoverable across search engines and AI tools.
If you are excited by the future of search, confident working across agencies and digital teams, and motivated to help people find high-quality care through smart, strategic optimisation, we would love to hear from you.
Qualifications- Demonstrate a proven track record of successful experience in SEO while working on search campaigns.
- Multi-site SEO experience.
- Proven experience of working with SEO platforms such as BrightEdge, SEMRush, Screaming Frog or similar tools.
- Have proven experience of managing corporate websites and other affiliate websites.
- Demonstrate proficiency in Drupal or a similar website CMS.
- Possess excellent written communication skills, which can be evidenced.
- Access to a range of retail and leisure discounts.
- Access to a range of wellbeing support and Best Doctors Service.
- Opportunity to develop within a hugely supportive team.
SEO Specialist in London employer: HealthJobs4U Ltd
As an SEO Specialist at our Finsbury Square office, you will join a dynamic and supportive team dedicated to enhancing the visibility of our brand and care homes. We offer a hybrid working model that promotes work-life balance, alongside access to a variety of wellbeing resources and retail discounts. With a strong focus on employee growth and collaboration, this role provides a unique opportunity to shape our digital presence in an evolving landscape, making a meaningful impact in the lives of those seeking quality care.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend SEO meetups, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal project or a portfolio that highlights your SEO expertise. This could be a blog, a case study, or even a video explaining your strategies. It’s a great way to demonstrate your passion and knowledge to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on the latest SEO trends and tools. Be ready to discuss how you would tackle specific challenges related to search and AI. We want to see your thought process and how you can contribute to our team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and making an impact in the world of SEO.
We think you need these skills to ace SEO Specialist in London
Some tips for your application 🫡
Show Your Passion for SEO:When writing your application, let your enthusiasm for SEO and AI shine through. Share specific examples of how you've successfully implemented SEO strategies in the past, and don't forget to mention any tools you’ve used like SEMRush or Screaming Frog.
Tailor Your Application:Make sure to customise your CV and cover letter to align with the job description. Highlight your multi-site SEO experience and any relevant projects that demonstrate your ability to enhance online visibility for brands.
Be Clear and Concise:We love a well-structured application! Keep your writing clear and to the point. Use bullet points where necessary to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at HealthJobs4U Ltd
✨Know Your SEO Stuff
Make sure you brush up on the latest SEO trends and tools like BrightEdge and SEMRush. Be ready to discuss your past experiences with these platforms and how you've successfully improved search rankings in previous roles.
✨Showcase Your Content Strategy Skills
Prepare examples of content strategies you've implemented, especially those that enhanced visibility for brands. Highlight any experience you have with creating location landing pages or optimising content across different formats.
✨Understand AI's Role in Search
Since this role involves AI-powered platforms, be prepared to discuss how AI is changing the search landscape. Share your thoughts on Answer Engine Optimisation (AEO) and how you would approach it in this position.
✨Be Ready to Collaborate
This job requires working closely with various teams and agencies. Think of examples where you've successfully collaborated with others to achieve a common goal, and be ready to discuss how you can bring that teamwork spirit to the table.
