At a Glance
- Tasks: Plan and implement exciting offline marketing campaigns to drive revenue growth.
- Company: Join Barchester's dynamic Central Marketing team in a premium brand environment.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional development.
- Other info: Flexible travel across the UK and excellent career growth opportunities await you.
- Why this job: Make a real impact with your marketing skills while representing a leading brand.
- Qualifications: Experience in offline marketing, campaign planning, and data analysis is essential.
The predicted salary is between 40000 - 50000 £ per year.
Barchester's Central Marketing team have an exciting opportunity for a Senior Marketing Executive to join our expanding team. Reporting to the Campaign Manager, we are looking for an experienced, customer-focussed individual with expertise in offline marketing and experience working within a corporate environment. You will be confident in your ability to represent a large, premium brand, developing campaigns within Barchester's agreed strategy, and demonstrating a clear return on investment.
Hybrid working, including working in our Finsbury Square Head office in London once a week.
NEED TO HAVE:- Demonstrate success in driving revenue growth through offline and broadcast media channels.
- Experience planning and implementing campaigns to reach target demographic in localised areas.
- Commercial thinker with ability to analyse data to drive decision making.
- Experience managing and briefing agencies, along with budget management.
- Adapt at managing multiple projects and priorities efficiently in a dynamic environment with high demands.
- Flexible to travel across the UK, but predominantly in the south of England.
- Plan and implement localised offline marketing and broadcast campaigns.
- Run multi-channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion.
- Ensure a great customer journey across all stages of the enquiry.
- Manage campaign inboxes and provide responsive support to homes on targeting and local activity.
- Maintain reporting tools with up-to-date campaign and home-level data.
- Oversee media tracking (numbers, URLs) and report monthly performance.
- Manage budgets, process invoices promptly, and flag risks or underspend.
Senior Marketing Executive - Offline Marketing in London employer: HealthJobs4U Ltd
Barchester is an exceptional employer that values creativity and collaboration within its Central Marketing team. With a hybrid working model that allows for flexibility and the opportunity to work in the vibrant Finsbury Square office, employees benefit from a supportive work culture that prioritises professional growth and development. The company fosters an environment where innovative marketing strategies can thrive, making it an ideal place for those looking to make a meaningful impact in their careers.
