At a Glance
- Tasks: Create compelling PR content and manage media opportunities to enhance our brand's reputation.
- Company: Join Barchester, a top-rated health and social care company with a supportive culture.
- Benefits: Enjoy retail discounts, wellbeing support, and career development opportunities.
- Other info: Join a dynamic team recognised for excellence and growth in the industry.
- Why this job: Be at the forefront of positive storytelling and make a real impact in local communities.
- Qualifications: Strong communication skills, attention to detail, and a passion for storytelling.
The predicted salary is between 30000 - 40000 £ per year.
Barchester's marketing team has an exciting opportunity looking for a proactive and creative PR Executive to join the Brand Team. Working closely with the PR Manager, you'll play a key role in strengthening our reputation within local communities and supporting our care homes to drive commercial success. You'll be at the heart of our positive storytelling creating compelling PR content, supporting homes with media opportunities, and ensuring our brand shines across every channel. With strong communication skills, a keen eye for detail, and a passion for great customer service, you'll help us celebrate what makes Barchester exceptional.
NEED TO DO
- Develop and deliver PR stories that highlight the quality of our care services
- Create self-serve PR tools and guidance to help homes generate positive local coverage
- Manage media enquiries and coordinate filming opportunities
- Celebrate and amplify great press coverage across the business
- Maintain and optimise intranet content to support an intuitive user experience
- Promote care ratings, awards, business successes, brand initiatives, and our Charitable Foundation
- Leverage content that showcases what we want to be known for including our care services, Care & Life Enrichment framework, dining experience, and life enrichment
- Support PR activity for homes under construction or refurbishment
- Work with internal stakeholders to share content across multiple channels
- Collate and distribute daily press cuttings to key stakeholders
- Track and report on weekly and monthly coverage
- Maintain monthly trackers to keep Operations informed
- Analyse trends to identify successes and areas needing additional focus
NEED TO HAVE
- Strong written and verbal communication skills
- High attention to detail
- A customer-focused mindset
- Ability to work at pace and manage multiple priorities
- A passion for storytelling and brand reputation
REWARDS PACKAGE
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
PR Executive in London employer: HealthJobs4U Ltd
Contact Detail:
HealthJobs4U Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Executive in London
✨Tip Number 1
Get to know Barchester inside out! Research their values, recent news, and community initiatives. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common PR scenarios. Think about how you'd handle media enquiries or create compelling stories. The more you rehearse, the more confident you'll feel when it’s your turn to shine!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace PR Executive in London
Some tips for your application 🫡
Show Off Your Storytelling Skills: As a PR Executive, storytelling is key! Make sure your application reflects your ability to craft compelling narratives. Use examples from your past experiences that highlight how you've successfully communicated messages and engaged audiences.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to Barchester’s values and the specific role. Highlight your attention to detail and customer-focused mindset, as these are crucial for us.
Be Clear and Concise: We love strong communication skills, so make sure your written application is clear and to the point. Avoid jargon and keep your sentences concise. This will show us you can communicate effectively, which is vital for the role.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at HealthJobs4U Ltd
✨Know Your Story
Before the interview, think about your own experiences and how they relate to Barchester's mission. Be ready to share specific examples of how you've created compelling PR content or managed media opportunities in the past. This will show your passion for storytelling and your understanding of their brand.
✨Research Barchester
Dive deep into Barchester's values, recent news, and their care services. Understanding their reputation and what makes them exceptional will help you tailor your answers and demonstrate your genuine interest in the role. Plus, it’ll give you a solid foundation for asking insightful questions.
✨Showcase Your Communication Skills
Since strong communication is key for this role, practice articulating your thoughts clearly and confidently. Consider doing mock interviews with friends or family to refine your delivery. Remember, it's not just about what you say, but how you say it!
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific PR situations, like managing media enquiries or celebrating press coverage. Think through potential scenarios and prepare your responses, highlighting your attention to detail and customer-focused mindset.