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- Tasks: Shape customer engagement and develop compelling brand strategies for care homes and hospitals.
- Company: Barchester Healthcare, a top-rated employer in health and social care.
- Benefits: Retail discounts, wellbeing support, and career development opportunities.
- Other info: Supportive environment with excellent progression opportunities.
- Why this job: Join a dynamic team and make a real impact on customer experience.
- Qualifications: Experience in brand marketing, strong communication skills, and strategic thinking.
The predicted salary is between 40000 - 50000 £ per year.
Barchester Healthcare is looking for a dynamic Brand Manager to join our Brand Team and play a pivotal role in shaping how we engage customers across the UK. Reporting to the Head of Brand Marketing, you'll develop and deliver a compelling brand proposition that drives engagement, strengthens our reputation, and supports commercial performance across our portfolio of care homes and hospitals. This is a role for someone who thrives on collaboration, understands what truly matters to customers, and can translate that into powerful messaging and tools that support our teams on the ground.
NEED TO DO:
- Create and refine the key messages that matter most to our customers
- Build strategies to grow awareness of our homes and services
- Use demographic insight to tailor brand activity to our audiences
- Work with stakeholders to bring our Care & Life Enrichment Framework to life externally
- Stay ahead of industry trends to identify opportunities and risks
- Oversee the development of print and digital collateral that inspires confidence and drives enquiries
- Ensure all customer-facing materials reflect our brand guidelines and tone of voice
- Partner with the digital team to maintain a cohesive brand presence across all channels
- Lead the creation of event collateral and assets through our web-to-print system
- Develop self-serve tools and guidance that help homes drive engagement and enquiries
- Ensure a smooth, intuitive customer journey for teams using these tools
- Lead a team that delivers exceptional customer service and fast response times
- Gather feedback from homes to continually improve support and resources
- Oversee the full delivery of our flagship annual awards (Barchester Care Awards)
- Manage cross-functional teams to deliver a high-quality event on time and on budget
- Support the coordination of the in-person event for 450 attendees, plus live streaming to homes and hospitals
- Maintain regular communication with Operations throughout the process
- Analyse data to identify trends, opportunities, and areas for optimisation
- Report on performance and adjust strategies accordingly
- Oversee brand investment to ensure it delivers against our objectives
- Set clear objectives aligned to our brand strategy
- Foster a culture of continuous improvement, collaboration, and engagement with Operations
NEED TO HAVE:
- A confident brand marketer with experience developing propositions and multi-channel messaging
- Strong stakeholder management and communication skills
- A strategic thinker who can translate insight into action
- Experience leading teams and managing multiple projects simultaneously
- A passion for delivering high-quality work that supports both customer experience and commercial goals
REWARDS PACKAGE:
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Brand Manager in London employer: HealthJobs4U Ltd
Contact Detail:
HealthJobs4U Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work and showcases your brand marketing expertise. This is your chance to shine and demonstrate how you can bring value to Barchester Healthcare.
✨Tip Number 3
Prepare for interviews by researching Barchester's values and recent projects. Tailor your responses to show how your experience aligns with their mission and how you can contribute to their brand strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at Barchester Healthcare.
We think you need these skills to ace Brand Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that match the Brand Manager role. Highlight your understanding of customer engagement and how you can contribute to Barchester's brand proposition.
Showcase Your Collaboration Skills: Since this role thrives on collaboration, share examples of how you've successfully worked with teams or stakeholders in the past. We want to see how you can bring people together to achieve common goals!
Demonstrate Your Strategic Thinking: Use your application to illustrate your ability to think strategically. Discuss how you've used insights to shape brand messaging or campaigns, and how you can apply that to enhance Barchester's brand presence.
Keep It Professional Yet Engaging: While we love a friendly tone, remember to keep your application professional. Use clear, concise language and ensure it reflects the brand's tone of voice. And don’t forget to apply through our website for the best chance!
How to prepare for a job interview at HealthJobs4U Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into Barchester Healthcare's brand values and messaging. Understand their Care & Life Enrichment Framework and think about how you can contribute to it. This will show your genuine interest and help you articulate how your experience aligns with their goals.
✨Prepare for Stakeholder Scenarios
Given the importance of stakeholder management in this role, prepare examples from your past experiences where you've successfully collaborated with different teams. Think about challenges you faced and how you overcame them, as this will demonstrate your strategic thinking and communication skills.
✨Showcase Your Creative Side
Be ready to discuss how you've developed compelling brand propositions and multi-channel messaging in previous roles. Bring along examples of print and digital collateral you've worked on, and be prepared to explain the thought process behind your creative decisions.
✨Stay Ahead of Trends
Research current trends in the healthcare sector and think about how they could impact Barchester's brand strategy. Be prepared to share your insights during the interview, as this will highlight your proactive approach and ability to identify opportunities and risks.