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- Tasks: Lead sales and marketing for 47 care homes, driving occupancy and commercial success.
- Company: Barchester, a top-rated healthcare provider in the UK.
- Benefits: Generous salary, car allowance, retail vouchers, and free learning opportunities.
- Other info: Home-based role with travel across South West and London, offering excellent progression opportunities.
- Why this job: Make a real impact in healthcare while developing your career with a supportive employer.
- Qualifications: Experience in sales, marketing, and managing high-performing teams required.
The predicted salary is between 50000 - 65000 £ per year.
Competitive Salary Plus Bonus + Car Allowance or Company Car. Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support the 47 care homes across the South West Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home.
We are looking for someone who is self‑motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels. This is a home-based role, with regular travel across South West / London.
Required experience/qualifications:
- Background in sales, marketing, and/or communications
- Previous experience managing a high-performing sales team
- Confident in using various reporting processes
- Experience analysing market and financial data, and presenting conclusions
- Full UK driving licence
Responsibilities:
- Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
- Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
- Strategic input into enquiry generation across the division
- Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas
- Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors
- Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes
- Maintain a good awareness of the market opportunities across the division
- Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges
- Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
- Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
- Support Barchester's ambitious new build programme to ensure occupancy growth in newly opened homes
- Oversee social media activity for 47 care homes
- Demonstrate a clear focus on quality and customer experience
Rewards and Benefits:
- Generous salary
- Competitive car allowance
- Access to a range of retail and leisure vouchers
- Free learning and development opportunities
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Divisional Sales and Marketing Manager in Hampshire employer: HealthJobs4U Ltd
Contact Detail:
HealthJobs4U Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Divisional Sales and Marketing Manager in Hampshire
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about letting people know you’re on the hunt for a Divisional Sales and Marketing Manager role. You never know who might have the inside scoop on an opportunity!
✨Tip Number 2
Prepare for interviews by researching Barchester and their care homes. Understand their ethos and how you can contribute to their occupancy goals. Tailor your responses to show how your experience aligns with their needs – it’s all about making that connection!
✨Tip Number 3
Showcase your achievements! When discussing your past roles, focus on specific results you’ve achieved in sales and marketing. Use numbers and examples to illustrate how you’ve driven occupancy and revenue – this will make you stand out as a candidate.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s get you on board!
We think you need these skills to ace Divisional Sales and Marketing Manager in Hampshire
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Divisional Sales and Marketing Manager role. Highlight your sales and marketing experience, especially any leadership roles you've had. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our care homes' success. Be creative and let your personality come through!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to drive occupancy and revenue. Numbers speak volumes, so include metrics where possible to show your impact!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at HealthJobs4U Ltd
✨Know Your Numbers
As a Divisional Sales and Marketing Manager, you'll need to demonstrate your ability to analyse market and financial data. Brush up on key metrics related to occupancy, revenue, and EBITDAR objectives. Be ready to discuss how you've used data in the past to drive sales strategies.
✨Showcase Your Leadership Skills
You'll be managing a team of Customer Relationship Managers, so it's crucial to highlight your experience in leading high-performing teams. Prepare examples of how you've motivated your team, tackled challenges, and achieved results together. This will show that you can inspire others and drive performance.
✨Communicate Clearly
This role requires excellent communication skills at all levels. Practice articulating your ideas and improvements clearly. Consider using the STAR method (Situation, Task, Action, Result) to structure your responses, especially when discussing past experiences or challenges you've faced.
✨Understand Barchester's Ethos
Familiarise yourself with Barchester's values and approach to care. Research their Life Enrichment programmes and how they engage with the community. Being able to align your vision with theirs will show that you're not just looking for a job, but are genuinely interested in contributing to their mission.