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- Tasks: Shape customer engagement and develop compelling brand strategies for care homes and hospitals.
- Company: Barchester Healthcare, a top-rated employer in health and social care.
- Benefits: Retail discounts, wellbeing support, and career development opportunities.
- Other info: Supportive environment with excellent progression opportunities.
- Why this job: Join a dynamic team and make a real impact on customer experience.
- Qualifications: Experience in brand marketing, strong communication skills, and strategic thinking.
The predicted salary is between 40000 - 50000 £ per year.
Barchester Healthcare is looking for a dynamic Brand Manager to join our Brand Team and play a pivotal role in shaping how we engage customers across the UK. Reporting to the Head of Brand Marketing, you'll develop and deliver a compelling brand proposition that drives engagement, strengthens our reputation, and supports commercial performance across our portfolio of care homes and hospitals. This is a role for someone who thrives on collaboration, understands what truly matters to customers, and can translate that into powerful messaging and tools that support our teams on the ground.
NEED TO DO:
- Create and refine the key messages that matter most to our customers
- Build strategies to grow awareness of our homes and services
- Use demographic insight to tailor brand activity to our audiences
- Work with stakeholders to bring our Care & Life Enrichment Framework to life externally
- Stay ahead of industry trends to identify opportunities and risks
- Oversee the development of print and digital collateral that inspires confidence and drives enquiries
- Ensure all customer-facing materials reflect our brand guidelines and tone of voice
- Partner with the digital team to maintain a cohesive brand presence across all channels
- Lead the creation of event collateral and assets through our web-to-print system
- Develop self-serve tools and guidance that help homes drive engagement and enquiries
- Ensure a smooth, intuitive customer journey for teams using these tools
- Lead a team that delivers exceptional customer service and fast response times
- Gather feedback from homes to continually improve support and resources
- Oversee the full delivery of our flagship annual awards (Barchester Care Awards)
- Manage cross-functional teams to deliver a high-quality event on time and on budget
- Support the coordination of the in-person event for 450 attendees, plus live streaming to homes and hospitals
- Maintain regular communication with Operations throughout the process
- Analyse data to identify trends, opportunities, and areas for optimisation
- Report on performance and adjust strategies accordingly
- Oversee brand investment to ensure it delivers against our objectives
- Set clear objectives aligned to our brand strategy
- Foster a culture of continuous improvement, collaboration, and engagement with Operations
NEED TO HAVE:
- A confident brand marketer with experience developing propositions and multi-channel messaging
- Strong stakeholder management and communication skills
- A strategic thinker who can translate insight into action
- Experience leading teams and managing multiple projects simultaneously
- A passion for delivering high-quality work that supports both customer experience and commercial goals
REWARDS PACKAGE:
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Brand Manager employer: HealthJobs4U Ltd
Contact Detail:
HealthJobs4U Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its brand values. We want you to show how your skills align with their mission. Practice common interview questions and think about how you can demonstrate your experience in brand management.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. We recommend mentioning something specific from the interview to remind them of your conversation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand right from the start.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to reflect the values and needs of Barchester Healthcare. Show us that you get what matters to customers and how you can contribute to their experience.
Showcase Your Experience: We want to see how your past experiences align with the role of Brand Manager. Highlight specific projects where you've developed brand propositions or managed multi-channel messaging. Make it clear how your skills can help us drive engagement and strengthen our reputation.
Be Authentic: Let your personality shine through in your application. We appreciate genuine passion and enthusiasm for the role. Share your thoughts on brand strategy and customer engagement in a way that feels true to you—this will help us see if you’re a good fit for our team.
Follow Our Guidelines: Make sure your application reflects our brand guidelines and tone of voice. This is your chance to demonstrate your understanding of our brand identity. And remember, applying through our website is the best way to ensure your application gets noticed!
How to prepare for a job interview at HealthJobs4U Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into Barchester Healthcare's brand values and messaging. Understand their Care & Life Enrichment Framework and think about how you can contribute to it. This will show your genuine interest and help you articulate how your skills align with their goals.
✨Showcase Your Stakeholder Skills
Prepare examples of how you've successfully managed stakeholders in previous roles. Think about specific projects where collaboration was key, and be ready to discuss how you navigated challenges. This will demonstrate your ability to work effectively within cross-functional teams.
✨Bring Data to the Table
Since the role involves analysing data to identify trends, come prepared with insights from your past experiences. Share how you've used demographic insights to tailor brand strategies or improve customer engagement. This will highlight your strategic thinking and analytical skills.
✨Be Ready to Discuss Trends
Stay ahead of industry trends relevant to healthcare and branding. Be prepared to discuss recent developments and how they could impact Barchester's brand strategy. This shows that you're proactive and can think critically about the future of the brand.