CRM marketing manager in healthcare

Описание:

At HealthHero, we have an exciting opportunity for a commercially-minded CRM Marketing Manager to lead our in-life customer engagement, upsell and retention strategy. The ideal candidate combines strong lifecycle marketing expertise with an understanding of performance marketing and customer acquisition.

Задачи:

• Own and optimise customer lifecycle journeys across onboarding, activation, engagement, retention, renewal, and win-back.
• Collaborate with Acquisition and Performance Marketing teams to develop a seamless customer journey from acquisition through retention and loyalty.
• Plan, build, execute, and manage multi-channel CRM campaigns, including associated paid media and performance marketing campaigns.
• Map and continuously refine end-to-end customer journeys based on behavioural and transactional data.
• Measure the incremental impact of CRM and paid media activity on customer engagement, retention, and lifetime value.
• Develop engagement programs that encourage product usage, service adherence, and long-term loyalty.
• Identify at-risk customer segments and create proactive intervention strategies.
• Create meaningful customer segments using demographic, behavioural, transactional, and health engagement data.
• Partner with analytics teams to identify customer insights and opportunities for personaliation.
• Use testing methodologies to continuously improve targeting and customer relevance.
• Monitor and report on key CRM KPIs, focussed on Engagement and satisfaction, Retention/ renewals, as well as Customer lifetime value (CLV).
• Conduct multivariate testing to optimise campaign performance.
• Generate actionable insights and recommendations for leadership.
• Partner with Product teams to implement automated lifecycle journeys and customer-triggered communications.
• Work closely with Customer Service and Operations teams to identify engagement opportunities and pain points.
• Collaborate with Compliance and Regulatory teams to ensure customer communications meet healthcare and data privacy requirements.
• Own day-to-day management of CRM and marketing automation platforms.
• Build and maintain automated customer journeys and campaigns.
• Ensure CRM data quality, governance, and regulatory compliance.

Требования:

Experience activating CRM audiences within paid media channels for re‑engagement, cross‑sell, upsell, and win‑back campaigns to drive commercial outcomes and improve customer lifetime value. Proven experience designing and executing customer lifecycle programs across email, SMS, push notifications, and marketing automation platforms. Strong analytical skills with experience using customer data to drive decision‑making for customer segmentation, personalisation, retention, and churn reduction strategies. Hands‑on experience with CRM and marketing automation platforms such as Braze, HubSpot, Adobe Campaign, SalesForce Marketing Cloud etc. Comfortable working with data tools such as Excel, SQL, Tableau, Power BI, or Looker. Knowledge of GDPR and customer data privacy requirements. Будет плюсом: Experience in healthcare membership, digital health, pharmacy, private healthcare, insurance, or wellness sectors; Hands‑on experience with paid digital channels including Meta, Google, TikTok, or programmatic platforms.

Условия:

• Competitive salary
• Generous holiday of up to 33 days per annum inclusive of bank holidays
• Company Pension Scheme
• Simply Health cash plan membership
• Life Assurance