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For Companies At a Glance
- Tasks: Create engaging content for diverse audiences and manage a dynamic content calendar.
- Company: Join HealthHero, Europe's largest digital healthcare provider, simplifying health access across multiple countries.
- Benefits: Enjoy 25 days holiday, hybrid working, and access to digital healthcare services.
- Why this job: Make a real impact in healthcare while working in a supportive, mission-driven team.
- Qualifications: 5+ years in content or marketing, excellent writing skills, and experience with AI tools.
- Other info: Opportunity to shape content for a leading digital health company with a strong focus on accessibility.
The predicted salary is between 32000 - 48000 £ per year.
About HealthHero
HealthHero is Europe’s largest digital healthcare provider. We offer seamless access to virtual GP appointments, mental health support and a wide range of clinical services – helping organisations, insurers and individuals to take better care of their health. Operating across the UK, Ireland, France and Germany, our mission is to simplify healthcare and improve lives.
The Role
We are looking for an organised, creative and energetic Content Marketeer to help bring our brand to life across B2B2C audiences – from HR teams and insurers to the employees and members they support. You will produce and manage content that influences buying decisions and engages real users. You will be comfortable working across formats and channels, juggling priorities and using AI tools to move quickly and smartly. This is a hands-on role in a collaborative, fast-moving environment, with lots of ownership and room to make an impact.
Salary: £40-45k DoE
Role type: Hybrid WFH (London)
Requirements
Purpose- Create content that explains and positions our services clearly and confidently – from virtual GP to mental health, MSK, ADHD and more
- Support sales and account management teams with pitch materials, decks and client-ready campaigns
- Work with our clients (insurers, gyms, employers and more) to produce content they can use to communicate with their people
- Shape our content strategy across multiple channels and bring consistency across brand, acquisition and lifecycle marketing
- Own and deliver the content calendar across all B2B and B2C touchpoints
- Plan and produce high-quality content including blog posts, whitepapers, social posts, email campaigns, app copy and more
- Manage and brief freelance writers and designers
- Edit and refine existing materials, ensuring quality, accuracy and a strong tone of voice
- Use HubSpot and AI tools (such as ChatGPT, Jasper or similar) to improve workflow and efficiency
- Occasionally make light-touch graphic edits (e.g. using Canva) – no design qualification needed, just a good eye
- Track performance and identify opportunities to improve and test content across channels
- 5+ years’ experience in a content or marketing role, ideally within health, tech or wellness
- Excellent writing and editing skills, with a strong portfolio of written work
- Experience developing content for both business and consumer audiences (B2B2C)
- Confidence using AI tools and marketing platforms to increase speed and output
- Experience managing content pipelines and freelancers
- A strategic mindset and a hands-on approach – able to balance ideas with execution
- Ability to collaborate well across commercial, clinical and product teams
- A keen interest in making complex topics simple and engaging
- Experience using HubSpot CMS and email automation tools
- Knowledge of SEO best practices
- Previous work in employer benefits, healthcare or regulated sectors
- Understanding of localisation and adapting content for different markets
- A chance to shape content for one of Europe’s most ambitious digital health companies
- Work that matters – making healthcare simpler, more accessible and more human
- Supportive, down-to-earth team with a strong mission and values
- 25 days holiday plus bank holidays and your birthday off
- Access to HealthHero’s digital healthcare services (GP, mental health and more)
- Life cover, cycle to work and electric car schemes
- Hybrid working – with regular team days in London or Bracknell
- Pension scheme and salary exchange
Content Marketee employer: HealthHero
Contact Detail:
HealthHero Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketee
✨Tip Number 1
Familiarise yourself with HealthHero's services and mission. Understanding their offerings, such as virtual GP appointments and mental health support, will help you tailor your conversations and demonstrate genuine interest during interviews.
✨Tip Number 2
Showcase your experience with AI tools in your discussions. Since the role requires using platforms like HubSpot and AI tools for content creation, be prepared to share specific examples of how you've successfully integrated these technologies into your previous work.
✨Tip Number 3
Prepare to discuss your approach to creating engaging content for both B2B and B2C audiences. Think of examples where you've simplified complex topics, as this aligns with HealthHero's goal of making healthcare more accessible.
✨Tip Number 4
Network with professionals in the health and wellness sectors. Engaging with industry peers can provide insights into current trends and challenges, which you can leverage to demonstrate your knowledge and passion for the field during your application process.
We think you need these skills to ace Content Marketee
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Content Marketeer position at HealthHero. Tailor your application to highlight how your skills and experiences align with their needs.
Showcase Your Writing Skills: Since excellent writing and editing skills are crucial for this role, include samples of your best work in your application. Consider providing a portfolio that demonstrates your ability to create engaging content for both B2B and B2C audiences.
Highlight Relevant Experience: Emphasise your 5+ years of experience in content or marketing roles, particularly within health, tech, or wellness sectors. Be specific about your achievements and how they relate to the responsibilities outlined in the job description.
Demonstrate Your Strategic Mindset: In your application, illustrate your strategic approach to content creation and management. Discuss how you've successfully balanced ideas with execution in previous roles, and mention any experience with AI tools and content pipelines.
How to prepare for a job interview at HealthHero
✨Showcase Your Content Skills
Prepare a portfolio that highlights your best content pieces, especially those relevant to health, tech, or wellness. Be ready to discuss the strategies behind your work and how they influenced audience engagement.
✨Familiarise Yourself with AI Tools
Since the role involves using AI tools like ChatGPT or Jasper, make sure you understand how these platforms can enhance content creation. You might even want to demonstrate your knowledge during the interview.
✨Understand B2B2C Dynamics
Be prepared to discuss your experience with both business and consumer audiences. Think of examples where you've successfully created content that resonates with HR teams as well as the employees they support.
✨Emphasise Collaboration Skills
This role requires working closely with various teams. Share examples of past collaborations, highlighting how you balanced different perspectives and contributed to a successful outcome.
