At a Glance
- Tasks: Lead and execute innovative marketing strategies for a growing healthcare organisation.
- Company: Dynamic healthcare company focused on improving patient access across the UK and Ireland.
- Benefits: Hybrid working, 25 days leave, pension scheme, and employee perks.
- Other info: Join us at a pivotal growth stage and drive meaningful change.
- Why this job: Shape impactful marketing while making a difference in patient care.
- Qualifications: Proven experience in strategic marketing with strong digital performance skills.
The predicted salary is between 60000 - 80000 £ per year.
Location: UK (Hybrid - Birmingham / London base with travel as required)
Contract Type: Full-time, Permanent
Role Overview
We are seeking a commercially astute and strategically driven Senior Marketing Manager to lead the development and execution of integrated marketing strategy across our growing contract portfolio. This is a high-impact corporate role responsible for shaping and delivering data-led digital campaigns across both B2B and B2C audiences, supporting NHS partnerships while building and scaling our direct-to-patient and private healthcare presence across the UK and Ireland. Reporting into senior leadership, the role will play a critical part in strengthening brand positioning, driving measurable commercial growth and embedding a performance-focused marketing function aligned to operational delivery and long-term strategic ambition.
Key Responsibilities
- Marketing Strategy & Commercial Alignment
- Develop and deliver a comprehensive marketing strategy aligned to corporate growth objectives.
- Translate commercial priorities into targeted B2B (NHS, commissioners, partners) and B2C (direct-to-patient and private healthcare) campaigns.
- Act as a strategic partner to senior leadership, providing insight, reporting and performance recommendations.
- Identify opportunities for service-line growth, market expansion and brand differentiation.
- Digital Performance & Growth
- Drive measurable growth across digital channels, optimising website performance, paid media and CRM activity to increase high-quality enquiries and conversions.
- Build and scale B2C acquisition campaigns to support private healthcare and direct-to-patient growth.
- Deliver high-impact B2B marketing initiatives aligned to contract portfolios and NHS partnerships.
- Embed a culture of continuous improvement through structured testing and optimisation to maximise conversion rates and user experience.
- Own and optimise marketing budgets with clear ROI accountability, reducing cost-per-acquisition while scaling performance.
- Brand & Market Positioning
- Strengthen The Medinet Group brand across corporate, NHS and consumer audiences.
- Develop compelling value propositions tailored to both commissioning stakeholders and patient audiences.
- Lead the development of campaign assets, thought leadership, case studies and service collateral.
- Support service launches, contract mobilisations and private market expansion activity.
- Ensure brand consistency and regulatory compliance across all communications.
- Data, Insight & Reporting
- Develop clear marketing performance dashboards aligned to commercial KPIs.
- Translate data into actionable insight to inform strategic decisions.
- Provide structured reporting into leadership reviews and planning cycles.
- Support commercial forecasting through marketing analytics and pipeline visibility.
- Stakeholder & Agency Leadership
- Lead relationships with external digital agencies, media partners and creative suppliers.
- Define KPIs, governance frameworks and delivery standards.
- Work cross-functionally with operations, finance and clinical leadership to ensure marketing aligns with service capacity and mobilisation timelines.
- Provide leadership and structure as the marketing function evolves and scales.
Person Specification
Essential
- Significant experience in a Senior Marketing Manager or equivalent strategic marketing leadership role.
- Proven success delivering high-performance digital marketing campaigns with measurable ROI.
- Experience operating across both B2B and B2C marketing environments.
- Demonstrable experience building or scaling B2C capability within an established organisation.
- Strong expertise in digital performance marketing, CRM and marketing automation.
- Commercially astute with experience managing and optimising substantial marketing budgets.
- Advanced analytical capability with the ability to translate insight into growth strategy.
- Strong stakeholder engagement and influencing skills at senior level.
Desirable
- Experience within healthcare or other regulated sectors.
- CIM qualification or equivalent professional accreditation.
- Experience supporting service launches or private healthcare growth.
- Understanding of NHS stakeholder environments.
What We Offer
- Hybrid working model (up to 2 days remote following probation).
- 25 days annual leave plus bank holidays.
- Company pension scheme.
- Employee Assistance Programme (EAP).
- Cycle to Work scheme and additional employee benefits.
- The opportunity to shape and scale marketing within a growing, purpose-driven healthcare organisation.
Why Join Us
This is a rare opportunity to build and scale a high-impact marketing function at a pivotal stage of organisational growth. You will play a central role in expanding our B2C capability, strengthening our private healthcare presence, and driving measurable commercial performance - while contributing to meaningful improvements in patient access to care across the UK and Ireland.
Senior Marketing Manager in Birmingham employer: Healthharmonie Ltd
At The Medinet Group, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our hybrid working model allows for flexibility, while our commitment to employee growth is evident through comprehensive training and development opportunities. Join us in Birmingham or London to make a meaningful impact in the healthcare sector, where your contributions will directly enhance patient access to care across the UK and Ireland.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Healthharmonie Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Healthharmonie Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Healthharmonie Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Healthharmonie Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Healthharmonie Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Healthharmonie Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Healthharmonie Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Healthharmonie Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Healthharmonie Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Healthharmonie Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
