At a Glance
- Tasks: Lead exciting marketing campaigns and manage a dynamic team to boost brand awareness.
- Company: Join Healthcode, the UK's leading medical bill clearing company in private healthcare.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and strategic thinking.
- Why this job: Make a real impact in healthcare marketing while working with innovative solutions.
- Qualifications: Degree level education and 5+ years of marketing experience required.
The predicted salary is between 40000 - 44000 £ per year.
Marketing Healthcode is the UK's official medical bill clearing company for private healthcare. Since 2001, we have conveyed encrypted online systems to healthcare professionals and businesses and currently process over £5bn worth of medical invoices annually as well as clinical records for virtually every private patient in the UK.
Enhancing what we already do well, we continue to deliver solutions to:
- Help streamline administrative processes
- Connect healthcare organisations
- Add value
Today, we provide an extensive range of specialised IT solutions and systems for the private healthcare market including practice management systems, online billing, secure messaging and clinical coding tools.
Our mission is to remain recognised as the experts in online solutions, providing quality service to private healthcare businesses and professionals. We adopt a pioneering approach to healthcare IT services by using our expertise and knowledge inventing and delivering integrated systems to help healthcare businesses. Our vision is to be the knowledge source and most trusted independent expert to deliver interoperable online solutions and define industry standards for private healthcare.
We believe all key stakeholders in the industry will benefit by developing and enhancing these standards across the private healthcare sector to connect organisations enabling collaborative programmes where business, clinical and commercial information can be securely exchanged.
Role purpose is an all-encompassing marketing role, working closely with the Head of Marketing and Communications Manager to manage multi-channel marketing and communication campaigns which are engaging, educating, raising awareness and generating revenue in line with the business objectives.
Key Accountabilities
- Support the Head of Marketing and Communications with delivery across all areas of marketing to contribute to ROI and meet business goals
- Manage and deliver strategic go-to-market multi-channel marketing plans and activities (including areas such as Public Relations, Sponsorship and Events) to achieve business goals
- Manage and deliver key projects linked to business deliverables
- Build, manage and strengthen the Healthcode brand by interpreting brand guidelines to create engaging copy and give creative direction upholding the brand across the business
- Manage and lead team members to enable them to do their job effectively
- Support the Head of Marketing and Communications with evaluation and analysis of marketing campaigns to understand ROI and apply to future campaigns
- Proactively engage and liaise with the team and other relevant functions such as Business Development, Product Owners, Project Owners, IT and Operations and Finance to deliver projects successfully
- Engage, educate and increase brand awareness within the business sectors working closely with Head of External Affairs and Stakeholder Engagement
- Work with the Head of Marketing and Communications to gather information and ideas contributing to strategy and marketing planning
- Support the Head of Marketing and Communications to manage and maintain external relationships with agency, suppliers etc to ensure all projects are delivered effectively on time and within budget
- Support with maintaining a robust database of customer information to support with successful marketing campaigns
- Appreciation of the importance of legal and regulatory frameworks
Person specifications
Qualifications And Experience
- Educated to degree level or recognised equivalent
- 5+ years in a marketing department and/or private medical sector experience
- Experience in managing a team
Professional and personal skills
- Self-starter
- Strong written and verbal communication skills
- Highly organised, good planning skills, high level of attention to detail and good copywriting skills
- Hands-on, willingness to get involved in multiple tasks as required
- Strong analytical, strategic thinking, admin and organisation skills
- Good numeracy skills to analyse ROI
- Able to work on own initiative and to multi-task, as well as work under pressure and to tight deadlines
- Creative and innovative
- Good project management skills
- Good team player
- Proficient in Microsoft Word, Excel, PowerPoint and Outlook
- A good knowledge and understanding of website content management systems
Ready to take the next step? Deadline for applications: 15 September 2025. We'll review your application when we receive it, but please note we may amend the closing date and close the job vacancy if we've got enough suitable candidates or have filled the role.
Marketing and communications manager (maternity cover) employer: Healthcare Today
As the Head of Customer Support & Quality Assurance, you will thrive in a dynamic and innovative environment that prioritises collaboration and excellence. Our company offers a supportive work culture with ample opportunities for professional growth, ensuring that you can develop your skills while contributing to impactful projects. Located in a vibrant area, we provide unique advantages such as flexible working arrangements and a commitment to employee well-being, making us an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and communications manager (maternity cover)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Healthcare Today and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Healthcare Today are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Healthcare Today on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Healthcare Today. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing and communications manager (maternity cover)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Healthcare Today. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Healthcare Today:Show us that you’ve done your homework! In your application, briefly mention what you admire about Healthcare Today’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Healthcare Today
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Healthcare Today will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Healthcare Today, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
