At a Glance
- Tasks: Lead innovative HCP education initiatives and collaborate across teams to enhance healthcare marketing.
- Company: Join Novartis, a leader in the pharmaceutical industry with a commitment to excellence.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Why this job: Make a real impact in healthcare by shaping educational experiences for healthcare professionals.
- Qualifications: 5 years of marketing experience or 2 years plus a postdoctoral fellowship in pharma.
- Other info: Local candidates only; hybrid role with some travel required.
The predicted salary is between 130000 - 240000 £ per year.
This position will be located at East Hanover, NJ and will not have the ability to be located remotely. This position will require 20% travel as defined by the business (domestic and/or international). Please note that this role would not provide relocation and only local candidates will be considered.
The Associate, Peer to Peer Marketing (known as Associate Director, HCP Education Delivery within Novartis), is a strategic marketing role within Integrated Marketing Organization of US Pharma. This position is dedicated to the consistent delivery of top-tier HCP education for Therapeutic Areas (TA)/Brands. Leveraging Novartis HCP Education capabilities and deep customer and TA/Brand insights, this role is designed to elevate peer to peer promotional activities and create a broad ecosystem of education. This role will also be the lead to create and execute educational experiences that not only inform and engage HCPs on DSE and unbranded education, but also foster confidence in appropriately selecting and prescribing Novartis products in line with marketing strategies.
Key Responsibilities- Serve as a marketing point of contact across teams and functions, partnering closely with professional promotions marketing team, media, and digital team, medical, and sales leadership to effectively build and deliver HCP education that resonates with the marketing strategy and brand vision.
- Define and implement an impactful delivery of HCP education, utilizing marketing analytics to measure success and drive program enhancements.
- Identify and apply industry-leading best practices in peer-to-peer marketing, ensuring improved consistency and impact across HCP education initiatives.
- Share best practices across the HCP Education Delivery team, fostering a culture of marketing collaboration and brand consistency.
- Actively contribute to the development of the HCP experience roadmap and HCP Impact plan, integrating marketing campaigns with educational components to enhance HCP engagement.
- Partner effectively with HCP facing functions and teams, including the field, to achieve HCP education objectives and deliver an integrated education experience.
- Collaborate with the HCP Marketer and the Customer Engagement teams to support HCP Education and field communication and training activities, as appropriate, ensuring alignment with overall marketing campaigns.
- Bachelor's degree in a related field is required; Master of Science, and/or MBA preferred.
- A minimum of 5 years of commercial marketing experience, with a proven track record of building scalable HCP education programs. Alternatively, candidates with 2 years of marketing experience and completion of a postdoctoral fellowship at a major pharmaceutical company will also be considered.
- Demonstrated ability to communicate scientific data effectively to a variety of audiences.
- Experience in driving enterprise-wide initiatives that enhance the HCP experience and demonstrate measurable improvements.
- Proven project management skills, with the ability to lead and deliver multiple top-priority projects on time, within scope, and on budget. A strategic and analytical mindset is essential, as demonstrated by key projects or initiatives.
- Accomplished cross-functional leadership skills, with the ability to collaborate effectively with various teams and stakeholders.
- Multi-functional experience in Pharmaceutical or Healthcare.
- Prior work within a center of excellence model, where consistent standards, best practices, and knowledge sharing were effectively implemented.
- Agility
- Asset Management
- Commercial Excellence
- Cross-Functional Collaboration
- Customer Orientation
- Healthcare Sector Understanding
- Influencing Skills
- Marketing Strategy
- Negotiation Skills
- Operational Excellence
- Priority Disease Areas Expertise
- Product Lifecycle Management (PLM)
- Product Marketing
- Stakeholder Engagement
- Stakeholder Management
- Strategic Partnerships
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.
Accessibility and reasonable accommodationsThe Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to or call and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Associate Director, Peer to Peer Marketing Delivery in London employer: Healthcare Businesswomen’s Association
Contact Detail:
Healthcare Businesswomen’s Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Peer to Peer Marketing Delivery in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at Novartis or similar companies. A friendly chat can open doors and give you insights that might just help you land that Associate Director role.
✨Tip Number 2
Prepare for interviews by diving deep into Novartis' marketing strategies and recent campaigns. Show us you know your stuff and can bring fresh ideas to the table. We love candidates who are passionate and informed!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, shoot a quick thank-you email to express your appreciation. It keeps you on their radar and shows your enthusiasm for the position.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to our mission.
We think you need these skills to ace Associate Director, Peer to Peer Marketing Delivery in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Associate Director role. Highlight your commercial marketing experience and any specific projects that showcase your ability to deliver HCP education.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about peer-to-peer marketing and how your background makes you the perfect fit for our team. Be sure to mention any relevant achievements.
Showcase Your Analytical Skills: Since this role involves using marketing analytics, be sure to include examples of how you've used data to drive decisions in past roles. We love seeing candidates who can blend creativity with analytical thinking!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Healthcare Businesswomen’s Association
✨Know Your Stuff
Make sure you’re well-versed in the specifics of HCP education and peer-to-peer marketing. Brush up on Novartis' products and their therapeutic areas, as well as recent trends in the pharmaceutical industry. This will help you speak confidently about how your experience aligns with the role.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, be prepared to discuss examples of successful cross-functional collaboration from your past experiences. Highlight how you’ve partnered with marketing, medical, and sales teams to achieve common goals.
✨Demonstrate Analytical Thinking
The job requires a strategic and analytical mindset. Be ready to share specific instances where you used marketing analytics to measure success and drive improvements in HCP education programmes. This will show that you can think critically and adapt strategies based on data.
✨Prepare Questions
Interviews are a two-way street! Prepare insightful questions about the company’s approach to HCP education and how they measure success. This not only shows your interest but also helps you gauge if the company culture aligns with your values.