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- Tasks: Lead the development of a new digital platform and manage product strategy.
- Company: Join a dynamic team focused on delivering innovative membership solutions.
- Benefits: Competitive salary, opportunities for growth, and a collaborative work environment.
- Why this job: Be at the forefront of product innovation and make a real impact on customer experience.
- Qualifications: 5+ years in product marketing; Agile and project management qualifications preferred.
- Other info: Ideal for Junior Product Managers ready to advance their careers.
The predicted salary is between 34000 - 49000 £ per year.
Reports to: Head of Content and Editorial
Direct reports: 2 direct reports
Purpose of Role
Manage, develop, and innovate the product website through which HBI's membership solutions are delivered to delight customers. The product manager is responsible for ensuring that all online data, analysis, and news content is effectively presented in a best-in-class product to serve client needs best.
Responsibilities
In their first year, the Product Manager will be responsible for day-to-day management of a keystone project, the development of a new customer-facing digital platform, which is primarily a project to replace the HBI membership product website. More widely, this project also includes:
- The need to replace the existing marketing website with webpages in front of the product website paywall, which are optimised to deliver SEO benefits and authority, which will drive the marketing funnel.
- Replace the current version of the research databases, including managing transition to a Salesforce backend integration.
The Product Manager will manage the project together with the Managing Director, and the Head of Content and Editorial and will be supported by outsourced partners and by internal colleagues for the Salesforce project.
In addition to the responsibilities specific to our new platform product, the Product Manager will also take responsibility now and in the future for:
- Strategic product planning including the ability to develop value propositions, detailed product requirements documents (PRDs), user stories, and detailed customer personas and use cases.
- Ongoing product roadmap: Keeping this under review, correcting course as needed, and following through.
- Managing the database research function. Managing the people within the team (supporting, developing, recruiting them), the research methodologies being employed, and innovating the databases to deliver customer value.
Remuneration
Basic salary £40 - 59k per annum (depending on demonstrable experience).
Skills Required
- Qualifications in Agile methodologies and/or data analysis are required. Additionally, project management qualifications such as PMP or Prince 2 are preferred.
- Detailed knowledge of technologies including (but not limited to): JavaScript, React, SQL, APIs, Pardot, Google Analytics, Basecamp, Tableau, PowerBI, Salesforce, Webflow, Wized, Contentful, Kontent.ai. The right candidate will know how to evaluate, deploy and work with the best technology for the task.
- Confidence in public speaking and presentation is required to influence internal and external stakeholders.
- Well versed in business & investment strategy.
- Go-To-Market [GTM] skills - the capability to manage product launch strategy and activities that impact sales. This includes the know-how to work with the sales and marketing departments to prepare them to go to market.
- Ability to perform detailed market research, gather data from surveys and customer feedback, to become the voice of the market to our brand.
- Conversant with important product and project management KPIs and metrics such as ARPU, NPS, CLV, DAU/MAU, Sprint Velocity.
- Knowledge of product analytics tools (e.g., Salesforce Dashboards, Amplitude, Mixpanel, GA)
- Familiarity with prototyping software, such as Figma and Sketch
- Experienced in product roadmapping, including use of tools such as (but not limited to) Roadmunk, ProductPlan
- In-depth knowledge of user experience and UX journey mapping methodologies.
Previous experience applying AI within a B2B media environment would be highly prized. Therefore, knowledge of programming languages, machine learning, LLMs, and data science are all desirable.
Experience Required
At least five years of product marketing experience in a position involving direct market interaction. For example, delivering presentations to clients & prospects, or completing market research or user testing in-person. This could be in a junior product manager role, and does not necessitate senior experience. This role will be particularly well suited to a Junior Product Manager looking to take the next step in their career, and we are particularly keen to hear from candidates of this profile.
- A business, marketing, product, or computer science related bachelor's degree is required. An MBA or MA is not necessary but is advantageous.
- Prior experience supporting selecting & managing partners for a project with a six-figure budget is essential.
- Previous experience launching products and developing go-to-market strategies is essential.
- Extensive experience making presentations to customers and internal stakeholders is required.
- Experience writing project briefs and detailed documentation for project plans is required.
Contact Detail:
Healthcare Business International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager (City of London)
✨Tip Number 1
Familiarise yourself with the latest trends in product management, especially in digital platforms. Understanding current best practices will help you engage in meaningful conversations during interviews and demonstrate your commitment to staying updated in the field.
✨Tip Number 2
Network with professionals in the product management space, particularly those who have experience with B2B media environments. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed projects or products in the past. Highlight your experience with Agile methodologies and any relevant technologies, as this will show your capability to handle the responsibilities outlined in the job description.
✨Tip Number 4
Brush up on your public speaking skills, as confidence in presenting to stakeholders is crucial for this role. Consider joining a local Toastmasters club or similar group to practice and refine your presentation abilities before the interview.
We think you need these skills to ace Product Manager (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product management, particularly any work with digital platforms or membership solutions. Emphasise your skills in Agile methodologies, data analysis, and project management qualifications.
Craft a Compelling Cover Letter: In your cover letter, express your passion for product management and how your background aligns with the responsibilities outlined in the job description. Mention specific technologies you are familiar with, such as Salesforce or Google Analytics, to demonstrate your technical expertise.
Showcase Relevant Experience: When detailing your work history, focus on experiences that involved direct market interaction, product launches, and managing projects with significant budgets. Use quantifiable achievements to illustrate your impact in previous roles.
Highlight Soft Skills: Don't forget to mention your soft skills, such as public speaking and stakeholder management. These are crucial for influencing internal and external stakeholders, which is a key part of the Product Manager role.
How to prepare for a job interview at Healthcare Business International
✨Showcase Your Project Management Skills
As a Product Manager, you'll be managing significant projects. Be prepared to discuss your experience with project management methodologies like Agile or PMP. Highlight specific examples where you've successfully led a project from inception to completion.
✨Demonstrate Technical Knowledge
Familiarity with technologies such as JavaScript, SQL, and Salesforce is crucial. Brush up on these tools and be ready to explain how you've used them in past roles. This will show that you can effectively evaluate and deploy the right technology for product development.
✨Prepare for Stakeholder Engagement
Confidence in public speaking is essential for this role. Practice articulating your ideas clearly and persuasively, as you'll need to influence both internal and external stakeholders. Consider preparing a mock presentation to demonstrate your communication skills.
✨Understand Market Research Techniques
The ability to perform detailed market research is key. Be ready to discuss your experience in gathering data from surveys and customer feedback. Show how you've used this information to inform product decisions and become the voice of the market.
