At a Glance
- Tasks: Create and manage engaging social media content for our nutrition brands.
- Company: Health & Wellbeing Brands, a leader in vitamins and supplements.
- Benefits: Competitive salary, flexible working, and professional development opportunities.
- Other info: Fast-paced environment with opportunities for growth and innovation.
- Why this job: Be the first hire in a new department and shape our brand's social presence.
- Qualifications: 2-4 years in social media, strong copywriting skills, and a passion for health.
The predicted salary is between 30000 - 40000 £ per year.
Build the social presence for our flagship nutrition brands from the ground up. Create content people actually stop for, share and follow. Own the strategy, the calendar and the output.
About Health & Wellbeing Brands
Health & Wellbeing Brands is a modern brand house reshaping the vitamins, minerals and supplements industry. We build category-leading brands in the vitamins, minerals & supplements space. Our brands are built to lead their categories, not follow them.
What You'll Do
- Develop and own the social media strategy for our primary brand across Instagram, TikTok and Facebook.
- Own the content calendar and publishing cadence end-to-end – concept, creation, scheduling and delivery.
- Shoot, edit, and optimise short-form video content for each platform, adapting formats to maximise performance.
- Create content that builds community and drives real growth – copy, concepts and visuals.
- Manage the community: respond to comments and DMs, nurture engagement and build a loyal following.
- Brief our design agency for campaign assets; use Canva and AI tools to move fast independently.
- Research competitors, track industry trends and bring fresh ideas that keep us ahead.
- Monitor performance metrics and KPIs, using data to continuously improve content and strategy.
- Identify and develop relationships with creators and influencers who belong in our world.
- Keep the brand voice consistent and sharp across every channel.
What We're Looking For
- 2 to 4 years in social media or digital content.
- Instinctive feel for what performs – you know what's trending before it peaks.
- Confident creator, can brief a designer and produce assets yourself with Canva and AI tools.
- Strong copywriter with a sharp sense of brand voice and tone.
- Comfortable with scheduling and analytics platforms (Later, Sprout Social or similar).
- Analytical mindset – you track what matters and let the data drive decisions.
- A genuine passion for health, wellness and the VMS space.
- Fast, hands-on, and obsessed with output.
- Experience in VMS, health & wellness or beauty is a bonus – not a requirement.
What We Offer
- Channel ownership, you're the first hire in this department. As the brand's social presence grows, so will your team and your scope.
- A team that moves fast and will back your ideas.
- Hybrid & flexible working, 2 to 3 days per week, office-based Skipton.
- A role with genuine responsibility and end-to-end FMCG product delivery.
- The opportunity to help build exciting products with a real focus on flavour-led innovation.
- Competitive salary and benefits package, dependent on experience.
- Opportunities for professional development.
- Exposure to diverse projects and industries.
Social Media Manager in Skipton employer: Health & Wellbeing Brands
Health & Wellbeing Brands is an exceptional employer, offering a dynamic work environment where creativity and innovation thrive. As the first hire in the social media department, you'll have the unique opportunity to shape the brand's online presence while enjoying hybrid working arrangements in the picturesque town of Skipton. With a strong focus on professional development and a supportive team that values your ideas, this role promises meaningful engagement in the fast-paced health and wellness industry.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in Skipton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Health & Wellbeing Brands and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Health & Wellbeing Brands are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Health & Wellbeing Brands on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Health & Wellbeing Brands. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Health & Wellbeing Brands. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Health & Wellbeing Brands:Show us that you’ve done your homework! In your application, briefly mention what you admire about Health & Wellbeing Brands’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Health & Wellbeing Brands
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Health & Wellbeing Brands will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Health & Wellbeing Brands, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
