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- Tasks: Lead the HEIW brand, creating engaging designs and templates for effective communication.
- Company: Join Health Education and Improvement Wales, a key player in NHS workforce development.
- Benefits: Enjoy flexible working, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact on health services while exploring innovative design technologies.
- Qualifications: Degree in graphic design or relevant experience; strong design skills required.
- Other info: Collaborative team environment with a focus on creativity and inclusion.
The predicted salary is between 27000 - 34000 ÂŁ per year.
Graphic Design and Brand Officer
Main area Graphic Design and Brand Officer Grade Band 5 Contract Permanent Hours
- Full time
- Flexible working
37.5 hours per week (An agile working model to allow flexibility between home and office-based working.) Job ref 082-AC079-1025
Employer Health Education and Improvement Wales Employer type NHS Site Ty Dysgu Town Nantgarw Salary £31,516 – £38,364 per annum Salary period Yearly Closing 29/10/2025 23:59
Graphic Design and Brand Officer
Band 5
We are committed to promoting inclusion at HEIW and we welcome applications from everybody recognising the value that diversity brings to our workforce. To work in the UK, candidates who are not UK or Republic of Ireland (ROI) nationals require sponsorship via a Skilled Worker Visa, unless they have permission to work via another route. Please note that HEIW does not currently hold a licence to appoint skilled workers from overseas by sponsoring them to work in the UK. If successful, candidates from outside of the UK or ROI would be responsible for obtaining their own sponsorship or visa to enable them to work for HEIW – Work in the UK .
This vacancy may close early if it receives a high number of applications. Please complete and submit your application in good time to avoid disappointment.
Job overview
The Graphic Design and Brand Officer will take ownership of the Health Education and Improvement (HEIW) brand, ensuring it is applied consistently, creatively, and accessibly across all communications. Acting as brand custodian, they will lead the ongoing refresh and evolution of the visual identity, develop user-friendly templates and guides for colleagues, and deliver training to support confident, consistent application of the brand.
Working closely with senior communications colleagues, the Graphic Design and Brand Officer will ensure design outputs align with HEIW’s wider messaging and organisational priorities. The postholder will also take a lead role in exploring the creative and considered use of AI in design – researching, testing, and recommending innovative tools and approaches that enhance creativity, efficiency, and accessibility.
Main duties of the job
Manage and act as brand guardian for the HEIW brand.
Create accessible, engaging user friendly templates and guides to support non-designers in the day-to-day use of the brand.
Deliver engaging one-to-one / team training sessions and workshops to build confidence in using HEIW’s brand.
Recommend the most appropriate approach to display, often complex, information.
Lead the exploration of AI and emerging technologies to enhance HEIW’s design work.
Manage quality control of all design work to ensure professional and consistent standards and compliance with legislation.
Plan, organise, and manage multiple complex and time-sensitive design projects simultaneously, ensuring work is coordinated across a variety of contributors, including internal colleagues, external partners, and design agencies.
Working for our organisation
Health Education and Improvement Wales (HEIW) is the strategic workforce body for NHS Wales with statutory functions that include education and training, workforce planning, workforce development and transformation, leadership and succession planning, and careers. Our purpose is to develop a workforce that delivers excellent care to patients/service users and excellent population health. We are a Special Health Authority working closely with our partners; Social Care Wales, education providers, professional and regulatory bodies and Welsh Government.
HEIW’s is committed to developing an internal culture of choice. Our Values reflect our thoughts, feelings and beliefs in how we will, and will not, behave and treat others:
– Respect for All in every contact we have with others,
– Ideas that Improve: Harnessing creativity and continuously innovating, evaluating and improving,
– Together as a Team: Working with colleagues across NHS Wales and with partner organisations.
HEIW received the HPMA Award for Employee Engagement in 2019.
What you can expect:
– a corporate induction and 90 day Welcome itinerary,
– a meaningful values based performance appraisal process,
– the opportunity to impact upon health and social care services and the lives and wellbeing of the people of Wales.
Many of our colleagues and stakeholders have commented on the buzz and atmosphere we create by working together as “One HEIW Team”. Do you want to join that team?
Detailed job description and main responsibilities
You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac.
Person specification
Qualifications and Knowledge
- Bachelor’s degree in graphic design or equivalent degree / relevant experience.
- Strong understanding of the role of design in corporate branding, reputation management, and audience engagement.
- Knowledge of typesetting, print processes, and Acrobat PDF workflow for proofing/print.
- Knowledge of digital image processing, typography, layout, and current design trends.
- Understanding of accessibility standards, Welsh Language requirements, and inclusive design principles in the public sector.
- Awareness of web vs print design requirements, large format printing, and production processes.
- Knowledge of emerging technologies, including AI in design.
Experience
- Proven experience as a graphic designer, producing content across multiple platforms (print, digital, social, video, animation).agement, and audience engagement.
- Demonstrable experience in brand management, ensuring consistent application across an organisation.
- Experience in creating accessible, user-friendly templates, guides, and training materials for non-designers.
- Experience of developing and delivering training or workshops to build colleagues’ brand and design confidence, including persuading and influencing staff to adopt effective design approaches to ensure successful communication and engagement with a range of stakeholders.
- Experience of working in fast-paced environments, managing multiple projects and meeting tight deadlines, with evidence of planning, organising, and reprioritising work effectively to align with organisational priorities. Strong portfolio demonstrating creativity, technical ability, and attention to detail across a range of media.
Skills and Attributes
- High level of technical competence in Adobe Creative Suite (InDesign, Illustrator, Photoshop); PowerPoint essential.
- Ability to develop and lead visual concepts through to final artwork.
- Strong creative flair, able to generate original concepts from limited briefs and present fully developed ideas.
- Excellent organisational and project management skills: able to plan, prioritise, and manage multiple competing deadlines, responding flexibly to last-minute requests and urgent organisational priorities. Strong communication and interpersonal skills, able to collaborate effectively with colleagues, clients, and stakeholders.
- Ability to interpret complex briefs and translate them into engaging, accessible visual solutions, exercising judgement to recommend the most suitable approach.
- Collaborative team player with the ability to work autonomously and take initiative.
- High attention to detail with a meticulous approach to quality control and design governance.
- Ability to incorporate feedback constructively to refine outputs.
- Respectful, inclusive, and adaptable, with a positive and solutions-focused approach to work.
- Ability to research, test, and recommend creative and considered use of AI in design workflows.
- Knowledge of 3D, animation, video editing (After Effects/Premiere Pro desirable).
- Knowledge of collaborative platforms and automation tools.
- Experience of brand refresh or rebrand processes.
- Experience of coaching or mentoring in a professional setting.
- Welsh Language skills levels 1–5 (understanding, speaking, reading, writing).
Other
- A passion for design and commitment to delivering creative, high-quality outputs.
- Enthusiastic, driven, and resilient under pressure.
- Commitment to continuous professional development and staying up to date with industry best practice.
- Interest in emerging design tools and technologies, including AI.
It is essential that your application demonstrates how you meet the job description / person specification for this post.
Employer certification / accreditation badges
Name Helen Cade Job title Deputy Head of Communications and Engagement Email address [emailprotected]
Additional information
For further information about the role email: [emailprotected]
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Graphic Design and Brand Officer (Band 5) - Graphic Design and Brand Officer - Health Education[...] employer: Health Education and Improvement Wales
Contact Detail:
Health Education and Improvement Wales Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Graphic Design and Brand Officer (Band 5) - Graphic Design and Brand Officer - Health Education[...]
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work. When you get an interview, bring a physical copy or have it ready to share online. Visuals speak louder than words!
✨Tip Number 3
Practice your pitch! Be ready to talk about your design process, your inspirations, and how you can contribute to HEIW's brand. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, you’ll be part of the StudySmarter community, where we’re all about supporting each other in landing those dream jobs.
We think you need these skills to ace Graphic Design and Brand Officer (Band 5) - Graphic Design and Brand Officer - Health Education[...]
Some tips for your application 🫡
Show Off Your Creativity: This is your chance to shine! Make sure your application reflects your unique design style and creativity. Use visuals if you can, and don’t be afraid to let your personality come through.
Tailor Your Application: Read the job description carefully and tailor your application to highlight how your skills and experiences align with what HEIW is looking for. Use keywords from the job ad to make it clear you’re a perfect fit!
Be Clear and Concise: While we love creativity, clarity is key! Make sure your application is easy to read and straight to the point. Avoid jargon unless it’s relevant, and keep your sentences short and impactful.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way to ensure it gets seen by the right people. Plus, you’ll find all the info you need about the role there too!
How to prepare for a job interview at Health Education and Improvement Wales
✨Know Your Brand Inside Out
Before the interview, dive deep into the Health Education and Improvement Wales (HEIW) brand. Understand its values, mission, and how it communicates with its audience. Be ready to discuss how you can enhance their brand identity and ensure consistency across all platforms.
✨Showcase Your Design Portfolio
Bring a well-organised portfolio that highlights your best work in graphic design. Make sure to include examples that demonstrate your ability to create accessible and engaging templates, as well as any projects where you've successfully managed brand consistency.
✨Prepare for AI Discussions
Since the role involves exploring AI in design, be prepared to discuss your thoughts on emerging technologies. Research current trends and tools in AI that can enhance creativity and efficiency in design. Share any personal experiences or projects where you've integrated technology into your design process.
✨Practice Your Communication Skills
As you'll be delivering training sessions and workshops, practice explaining complex design concepts in simple terms. Think of ways to engage non-designers and help them feel confident using the HEIW brand. This will show your ability to collaborate and communicate effectively with diverse teams.