PR Lead

Healf was founded by two brothers - Max and Lestat - with a relentless drive to reshape health and wellness. Their journey has been fuelled by hard work, intensity, and a commitment to build something transformative. Like all of us, they’re here to make a lasting impact.

Do Your Life’s Best Work

If modern wellbeing were redesigned from scratch, it wouldn’t live in a GP’s office or a cluttered supplement aisle. It would be digital-first, beautifully curated, and powered by data that actually helps you feel your best. That’s what we’re building at Healf. An ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the world’s most effective products across EAT, MOVE, MIND, and SLEEP, and we’re just getting started. We combine culture-shaping storytelling, cutting-edge health tech (like our new blood testing platform, Healf Zone), and a best-in-class product experience to help people build rituals that work.

Backed by investors behind Soho House, Alo Yoga, Cult Beauty, and Innocent, we’re scaling fast, and redefining how the world shops and lives well.

About Us

At Healf, we’re not just a company, we’re a movement. Founded by two brothers whose own wellbeing journeys inspired our mission to empower others, Healf is built on grit, determination, and a shared understanding of the power of wellbeing. Our culture is grounded in The Healf Standard—five principles that define how we work and win:

• We Work Harder Than Anyone Else: Building something that improves lives takes long hours, grit, and sacrifice, but we thrive on it. We all feel energised by what we’re building.
• Never Settle: We challenge the status quo and push ourselves to be better every day. We never settle for mediocrity or the idea that something can’t be done.
• Obsession Over Talent: Talent alone isn’t enough—relentless curiosity and a drive to grow set us apart.
• The Healf Lifestyle: We live what we preach—our personal commitment to wellbeing fuels our professional productivity.
• Stronger Together: Everyone owns their lane, but we run as a unit.

With Healf Zone on the horizon, we’re entering the next phase of our journey: closing the loop on health with personalised, preventative care that unlocks longevity and optimised wellbeing. This is your chance to help build something that’s not only extraordinary, but a first of its kind.

The Role

This is a once-in-a-lifetime opportunity to build and lead Healf’s PR function from the ground up. You’ll be a team of one (for now) — shaping the department, narrative, and long-term strategy that will define the voice of wellbeing for a generation. You’ll lead the development and execution of PR initiatives that elevate Healf’s visibility, credibility, and cultural impact. From high-profile product launches to thought-leadership features and brand experiences, you’ll be the bridge between Healf and the world — ensuring we’re consistently part of the cultural conversation.

Where You’ll Make An Impact

• Own the PR strategy across all categories and channels, driving awareness, credibility, and positioning for Healf and its ecosystem.
• Be the brand’s voice in the public sphere — identifying and creating stories that drive national conversation around wellbeing.
• Build and nurture relationships with key journalists, editors, stylists, influencers, and cultural tastemakers.
• Lead product storytelling and proactive pitching across print, digital, podcast, and broadcast media.
• Manage the PR calendar, aligning stories with product launches, events, and cultural moments.
• Collaborate cross-functionally with marketing, product, events, and influencer teams to create 360° campaigns that connect earned, owned, and paid media.
• Conceptualise and deliver brand events — from intimate influencer dinners to large-scale cultural activations.
• Position Healf’s founders, experts, and ambassadors as thought leaders within the wellbeing industry.
• Track and report on media coverage, impact, and opportunities for amplification.
• Shape the future of PR at Healf, building structure, tools, and long-term partnerships that scale.

What You’ll Bring

• 4–7 years’ PR experience (brand or agency) with a proven track record of securing high-impact coverage across national and lifestyle media.
• Deep understanding of cultural storytelling and how to make brands newsworthy.
• Strong network across wellness, lifestyle, beauty, and culture publications.
• Entrepreneurial mindset — you thrive in a fast-paced, high-growth environment where you can build from scratch.
• Excellent written and verbal communication skills; you know how to translate strategy into stories.
• Strong event sensibility — understanding how to create buzz through experiences.
• Passion for wellbeing and curiosity about the intersection of health, culture, and technology.

What You’ll Gain

• The freedom and autonomy to build a PR department from the ground up.
• Direct collaboration with leadership across brand, marketing, and product.
• The opportunity to make history — helping define wellbeing for a generation.
• A creative, mission-driven environment obsessed with quality, impact, and purpose.

Why Join Healf

• Do your life’s best work: Build something that matters, with a team that moves fast and aims high.
• Surround yourself with A+ talent: You’ll work with high-performers who care deeply and raise the standard every day.
• Be a builder: This isn’t a cog-in-the-machine role. You’ll help shape our voice, culture, and growth.
• Wellbeing is the lifestyle: From office yoga to Healf Zone insights, everything we do is rooted in our pillars: EAT MOVE MIND SLEEP.