Freelance Designer (Paid Social) in London

Join to apply for the Freelance Designer (Paid Social) role at Healf. If modern wellbeing were redesigned from scratch, it wouldn’t live in a GP’s office or a cluttered supplement aisle. It would be digital‐first, beautifully curated, and powered by data that actually helps you feel your best.

That’s what we’re building at Healf. An ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the world’s most effective products across EAT, MOVE, MIND, and SLEEP, and we’re just getting started.

We combine culture‐shaping storytelling, cutting‐edge health tech (like our new blood testing platform, Healf Zone), and a best‐in‐class product experience to help people build rituals that work. Backed by investors behind Soho House, Alo Yoga, Cult Beauty, and Innocent, we’re scaling fast, and redefining how the world shops and lives well.

At Healf, we’re not just a company, we’re a movement. Founded by two brothers whose own wellbeing journeys inspired our mission to empower others, Healf is built on grit, determination, and a shared understanding of the power of wellbeing.

Our culture is grounded in The Healf Standard—five principles that define how we work and win:

• We Work Harder Than Anyone Else: Building something that improves lives takes long hours, grit, and sacrifice, but we thrive on it. We all feel energised by what we’re building.
• Never Settle: We challenge the status quo and push ourselves to be better every day. We never settle for mediocrity or the idea that something can’t be done.
• Obsession Over Talent: Talent alone isn’t enough—relentless curiosity and a drive to grow set us apart.
• The Healf Lifestyle: We live what we preach—our personal commitment to wellbeing fuels our professional productivity.
• Stronger Together: Everyone owns their lane, but we run as a unit.

With Healf Zone on the horizon, we’re entering the next phase of our journey: closing the loop on health with personalised, preventative care that unlocks longevity and optimised wellbeing. This is your chance to help build something that’s not only extraordinary, but a first of its kind.

We’re hiring a strong Visual Designer to own performance‐led creative across paid social on a 6‐month freelance contract. You’ll work hands‐on from concept to delivery, partnering with Growth, Product and the wider creative team to produce best‐in‐class visuals that move the brand and the business.

Where You’ll Make An Impact:

• Paid social & content design: Create high‐impact image and video based content for Meta, TikTok, YouTube and display; adapt and version for formats (stories, reels, carousels, banners) and landing pages/onsite modules.
• Video editing: Edit and version short‐form video (CapCut or After Effects); add supers, captions, end cards and cut‐downs for platform specs.
• Lite motion design: Build lightweight animations and motion templates in After Effects for social and product content.
• Image sourcing & generation: Source, curate and produce imagery (stock, UGC, partner assets; AI generation where useful).
• Asset creation (Photoshop): Ad/toolkit files ready for delivery.
• DPA frame creation: Design/maintain Dynamic Product Ad frames and template systems for paid channels; collaborate with Growth on rapid creative testing.
• Ideation, research & strategy: Translate insights into concepts; build moodboards, run quick experiments and recommend next tests.
• Brand consistency: Maintain the Brand Asset Bank, templates and guidelines for fast, consistent execution across channels.
• Cross‐functional collaboration: Work closely with Growth, Product, Brand Partners and CRM to deliver cohesive, on‐brand storytelling.

What You’ll Bring:

• 4+ years in visual/design roles (in‐house or agency) with a portfolio of paid social, short‐form video and web content.
• Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, After Effects) and Figma.
• Confident video editing (CapCut or After Effects) and solid motion fundamentals.
• Experience in AI image generation – Using tools such as Nano Banana, Midjourney or similar tools.
• Fluent in platform specs and best practices for Meta/TikTok/YouTube; comfortable versioning, iterating and shipping at pace.
• Strong image sourcing, retouching and visual taste; tight file hygiene and handover.
• Data‐aware mindset: you use performance signals to refine creative.
• Clear communication, ownership and a bias to action in a fast‐paced environment.

Nice to Have (Not Required):

• Copy direction / conceptualisation (bonus)

Why Join Healf:

• Do your life’s best work: Build something that matters, with a team that moves fast and aims high.
• Surround yourself with A+ talent: You’ll work with high‐performers who care deeply and raise the standard every day.
• Be a builder: This isn’t a cog‐in‐the‐machine role. You’ll help shape our voice, culture, and growth.
• Wellbeing is the lifestyle: From office yoga to Healf Zone insights, everything we do is rooted in our pillars: EAT MOVE MIND SLEEP.
• Premium Wellhub Membership: Unlimited entry to 1000’s of gym, yoga, & fitness studios.
• Exclusive Healf Perks: 50% off all Healf products plus discounted Healf Zone blood testing.
• Nest Pension: Secure your future with our pension contributions.
• Wellbeing‐Focused Workspace: Incredible Hammersmith office with great natural lighting.
• Team Connection: Annual company‐wide retreat to recharge and bond.

Seniority level: Mid‐Senior level

Employment type: Contract

Job function: Design, Art/Creative, and Information Technology

Industries: Retail