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- Tasks: Lead the launch of a wellness brand in Germany, building expert relationships and community trust.
- Company: Dynamic British wellness brand with a focus on health and expertise.
- Benefits: Competitive salary, remote work flexibility, and opportunities for personal growth.
- Other info: Join a small, passionate team with a culture of innovation and growth.
- Why this job: Be a pioneer in redefining health branding in Germany with real impact.
- Qualifications: Experience in the German market and strong relationship-building skills.
The predicted salary is between 36000 - 60000 £ per year.
Founding Country Manager, Germany
A brand that people trust with their health across EAT, MOVE, MIND, SLEEP. A network of world-class experts behind every product and every category.
Germany thinks differently about health. A British wellness brand that arrives with genuine expertise, clinical credibility, and products validated by the best practitioners in every discipline has the potential to succeed.
We curate the world’s best wellbeing brands across The Four Pillars™: EAT, MOVE, MIND, SLEEP. We are a health company, so we think we should act like one.
The expert network gives you credibility that money cannot buy. The first country manager doesn’t just launch a market; you define how Healf earns trust with the German consumer, leading with the expert network, the evidence base, and the clinical authority that makes Healf a health company, not a lifestyle brand.
- Find the German nutritionists, trainers, sleep scientists, and health practitioners who are world-class and align with Healf's standards.
- Build relationships that give the brand local authority.
- A brand position in Germany that is distinctive, credible, and earns trust with a consumer who demands evidence.
- A network of experts and practitioners who give Healf genuine authority in-market.
- A growing community of advocates who spread the brand through credibility, not marketing.
- A functioning commercial operation with real revenue, real customers, and clear unit economics.
- A documented, repeatable international expansion blueprint that makes the next market launch faster and more confident.
- Proof that Healf's model travels.
You know the German business landscape because you’ve operated inside it. You understand why a German consumer reacts differently to health claims than a British one. You think like a brand builder, not a marketer.
You understand that a brand is not a campaign. It is the accumulation of every interaction, every expert endorsement, every product experience, every community touchpoint. You build brands through relationships and credibility, not through spend.
You understand unit economics, customer lifetime value, and the trade-offs between growth and efficiency. The founding country manager sets the bar for every market leader who follows.
The German wellness consumer has dm, Rossmann, the Apotheke system, and deep scepticism toward lifestyle brands.
Managers - Work Remotely in City of London employer: Healf
Contact Detail:
Healf Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Managers - Work Remotely in City of London
✨Tip Number 1
Get to know the local market inside out. We need to understand how German consumers think about health and wellness. Spend time networking with local experts and practitioners to build those crucial relationships that will give our brand the credibility it needs.
✨Tip Number 2
Show up in person! Attend industry events, workshops, and meet-ups. This is where we can connect with potential partners and customers. Building trust face-to-face is key in Germany, so let’s make sure we’re visible and approachable.
✨Tip Number 3
Leverage our expert network. We’ve got world-class professionals backing us, so let’s use their authority to our advantage. Collaborate with them on local campaigns or community events to establish our brand as a trusted source in the wellness space.
✨Tip Number 4
Don’t forget about the numbers! Understanding unit economics and customer lifetime value is essential. We need to balance growth with efficiency, so let’s keep an eye on the metrics while we build our brand presence in Germany.
We think you need these skills to ace Managers - Work Remotely in City of London
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through. We want to see your personality and passion for health and wellness, so don’t hold back! Show us why you’re the perfect fit for Healf and how you can bring genuine expertise to the table.
Tailor Your Application: Make sure to customise your application for the role. Highlight your experience in the German market and how it aligns with our mission. We love seeing candidates who understand the local landscape and can connect with the German consumer on a deeper level.
Showcase Your Relationships: We’re all about building connections, so share examples of how you've built relationships in your previous roles. Whether it's with experts, suppliers, or customers, we want to know how you’ve earned trust and credibility in your past experiences.
Keep It Clear and Concise: While we appreciate creativity, clarity is key! Make sure your application is easy to read and straight to the point. Use plain English and avoid jargon – we want to understand your message without any confusion. And remember, apply through our website for the best chance!
How to prepare for a job interview at Healf
✨Know Your Market
Before the interview, dive deep into the German health and wellness landscape. Understand how consumers in Germany perceive health claims differently than in the UK. This knowledge will help you demonstrate your expertise and show that you can build genuine relationships with local practitioners.
✨Build Your Expert Network
Come prepared with a list of potential nutritionists, trainers, and health practitioners you could connect with. Highlight your experience in building relationships and how you plan to leverage these connections to establish Healf's credibility in the market.
✨Showcase Your Brand Building Skills
Be ready to discuss your approach to brand building versus marketing. Share examples of how you've created trust and authority through relationships rather than just advertising. This will resonate well with the company's ethos of earning consumer trust.
✨Understand the Numbers
Familiarise yourself with key metrics like unit economics and customer lifetime value. Be prepared to discuss how you balance growth with efficiency. This will show that you think strategically about both brand and business, which is crucial for the role.