At a Glance
- Tasks: Lead the launch of a trusted wellness brand in Germany, building expert relationships and community.
- Company: Innovative British wellness brand with a focus on health and credibility.
- Benefits: Remote work, competitive salary, and the chance to shape a brand's future.
- Other info: Opportunity to define a brand's presence and impact in a new market.
- Why this job: Be the pioneer in establishing a brand that prioritises trust and expertise in health.
- Qualifications: Experience in the German market and strong relationship-building skills.
The predicted salary is between 43200 - 72000 £ per year.
Founding Country Manager, Germany. A brand that people trust with their health across EAT, MOVE, MIND, SLEEP. A network of world-class experts behind every product and every category. Germany thinks differently about health. A British wellness brand that arrives with genuine expertise, clinical credibility, and products validated by the best practitioners in every discipline has the potential to succeed.
We curate the world's best wellbeing brands across The Four Pillars™: EAT, MOVE, MIND, SLEEP. We are a health company, so we think we should act like one. They take what worked at home, localise the language, adjust the logistics, and expect it to land. Healf has something most wellness brands don’t: a network of world-class experts across nutrition, movement, sleep, and cognitive performance who validate the products, shape the categories, and bring genuine clinical and scientific authority.
The German consumer doesn’t want to be inspired. The central growth engine in London handles acquisition, conversion, and commercial infrastructure. The expert network gives you credibility that money cannot buy. The first country manager doesn’t just launch a market; you define how Healf earns trust with the German consumer, leading with the expert network, the evidence base, and the clinical authority that makes Healf a health company, not a lifestyle brand.
- Find the German nutritionists, trainers, sleep scientists, and health practitioners who are world-class and align with Healf's standards.
- Build relationships that give the brand local authority.
- A brand position in Germany that is distinctive, credible, and earns trust with a consumer who demands evidence.
- A network of experts and practitioners who give Healf genuine authority in-market.
- A growing community of advocates who spread the brand through credibility, not marketing.
- A functioning commercial operation with real revenue, real customers, and clear unit economics.
- A documented, repeatable international expansion blueprint that makes the next market launch faster and more confident.
- Proof that Healf's model travels.
You have been on the ground, in the market, building relationships, solving problems, making something work that didn’t exist before. You know the German business landscape because you’ve operated inside it. You understand that a brand is not a campaign; it is the accumulation of every interaction, every expert endorsement, every product experience, every community touchpoint. You build brands through relationships and credibility, not through spend.
You understand unit economics, customer lifetime value, and the trade-offs between growth and efficiency. The founding country manager sets the bar for every market leader who follows. The German wellness consumer has dm, Rossmann, the Apotheke system, and deep scepticism toward lifestyle brands.
Manager, Contracts - Remote in City of London employer: Healf
Healf is an exceptional employer that champions a culture of expertise and collaboration, offering employees the unique opportunity to shape a trusted wellness brand in Germany. With a focus on building genuine relationships and credibility, team members are empowered to grow alongside a network of world-class experts, ensuring meaningful contributions to the health landscape. The electric atmosphere and commitment to localised strategies foster an environment where innovation thrives, making it an ideal place for those seeking impactful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Contracts - Remote in City of London
✨Get Involved in Wellness Communities
Dive into local wellness and health coaching communities, both online and offline. Join Facebook groups or forums where health coaches gather to share tips and opportunities. You never know when a connection might lead to a full-time gig at a place like Healf!
✨Attend Wellness Workshops and Events
Search for wellness conferences, workshops, or meet-ups happening in your area. These events are goldmines for networking and often have job boards where you can find openings, including listings from companies like Healf.
✨Showcase Your Skills Online
Create a personal blog or social media accounts focused on health and wellness coaching. Share your insights, tips, and success stories. This not only demonstrates your expertise but also increases your visibility to potential employers like Healf.
✨Utilise Your Connections
Don't underestimate the power of word-of-mouth! After connecting with people at events or online, reach out to friends and acquaintances who are in the wellness industry. A simple coffee chat could land you a full-time role at Healf!
We think you need these skills to ace Manager, Contracts - Remote in City of London
Some tips for your application 🫡
Show Off Your Qualifications:In the wellness and health coaching world, your certifications are key! Make sure to highlight any relevant qualifications, such as health coach certifications, nutrition credentials, or any workshops you've attended. We want to see how you can apply your knowledge in real-world scenarios!
Craft a Relatable Cover Letter:Your cover letter should express your passion for helping others achieve wellness goals. Share any personal experiences or stories that led you to this field. This helps us see the genuine person behind the application — we love a good personal touch!
Highlight Your Coaching Approach:Describe your coaching style or methodology within your CV. Whether you're into holistic approaches, behaviour change techniques, or motivational interviewing, let us know! This helps us understand how you might connect with potential clients and fit into our team.
Professional but Approachable Formatting:When you're crafting your CV, keep it clear and easy to read, but don’t shy away from a bit of colour or personality! Use bullet points to make your experience pop, and consider including a brief personal statement to summarise your coaching philosophy. We all appreciate a well-organised document that reflects who you are!
How to prepare for a job interview at Healf
✨Showcase Your Coaching Techniques
Make sure you can explain your coaching methodologies clearly. Think about how you approach client goals and what techniques you use—whether it’s motivational interviewing or goal-setting strategies. Practise presenting case scenarios to highlight how you help individuals in their wellness journeys.
✨Demonstrate Your Knowledge of Wellness Tools
Be prepared to discuss specific health and wellness tools or technologies you’re familiar with. If you use apps or software for tracking progress or facilitating communication with clients, mention these. Showing you’re tech-savvy can really give you an edge, especially as coaching often involves leveraging these tools.
✨Align with Healf's Values
Before the interview, dig deep into Healf's ethos and wellness philosophy. Speak about why these resonate with you and how your coaching aligns with their vision. It’ll show that you’re not just seeking a job, but that you genuinely want to be part of their mission.
✨Prepare for Real-Life Scenarios
In full-time roles, they might want to see how you handle real-life coaching situations. Prepare for role-playing exercises or questions about how you’d tackle specific challenges clients might face—this can really demonstrate your practical experience and problem-solving skills.
