At a Glance
- Tasks: Create and manage engaging social media content across multiple platforms.
- Company: Join a family-run business passionate about brand experience and quality products.
- Benefits: Enjoy discounts, free festival tickets, and a £1 pint after shifts.
- Other info: Great career growth opportunities with supportive mentors.
- Why this job: Be part of a dynamic team and make a real impact in digital marketing.
- Qualifications: 3 years of marketing experience, especially in FMCG or digitally-led brands.
The predicted salary is between 30000 - 40000 £ per year.
Duties & Responsibilities
- Social Media & Content
- Plan, create and schedule compelling social content across Instagram, TikTok, Facebook, LinkedIn and YouTube.
- Community manage all channels — responding to comments, DMs and brand mentions in a timely and on-brand manner.
- Identify and act on reactive, trend-led content opportunities to keep the brand culturally relevant.
- Maintain a consistent and distinctive tone of voice across all brands and platforms.
- Report on social media performance, draw out insight, and make data-led recommendations.
- Support the execution of digital campaign launches across social channels.
- Brand Activation & Events
- Support the planning and delivery of sampling campaigns, brand activations, festivals and trade events.
- Coordinate event logistics, POS materials and brand assets to ensure seamless on-site execution.
- Represent the brand externally with confidence, enthusiasm and professionalism.
- Support brand ambassador activity and ensure consistent brand experience across all touchpoints.
- Assist with on and off-trade marketing to drive product visibility and footfall.
- Some weekend and evening work will be required to support events and activations.
- Ecommerce & CRM
- Manage day-to-day website updates, product listings, landing pages and seasonal campaign content.
- Support ecommerce performance through well-executed online sales campaigns and product launches.
- Build, schedule and optimise email marketing campaigns via CRM platforms (e.g. Klaviyo).
- Monitor ecommerce and CRM performance, report on key metrics and identify opportunities to improve.
- Work with the team to develop customer engagement and retention activity.
- Ensure the website and ecommerce experience is always on-brand and commercially optimised.
- Marketing Operations & Coordination
- Coordinate campaign delivery across channels — managing timelines, assets and stakeholder communication.
- Brief designers and agencies clearly and efficiently, managing feedback and approval processes.
- Support NPD and product launch activity, ensuring digital and social elements are delivered on time.
- Assist with the production of print and POS communications (e.g. menus, leaflets, event materials).
- Produce regular marketing performance reports and contribute to campaign debriefs.
- Work cross-functionally with sales, ecommerce and hospitality teams to ensure aligned activity.
- Maintain organised and up-to-date asset libraries and campaign trackers.
About You
- You are a confident digital marketer with a genuine passion for the Healeys drinks portfolio, culture and content.
- You instinctively understand how to speak to different audiences across different platforms — and you know what great brand content looks and feels like.
- You are highly organised and can manage multiple workstreams simultaneously.
- You bring creative thinking to everything you do, but you are equally comfortable in the commercial and analytical side of marketing.
- You are a self-starter who doesn’t wait to be told what to do — you spot opportunities and act on them.
- You thrive in fast-paced, entrepreneurial environments where every day looks different.
- You are a confident communicator who can represent the brand brilliantly — in a meeting room or at a festival.
Work Experience
- Minimum 3 years’ relevant marketing experience, ideally within FMCG, drinks, hospitality, lifestyle or a digitally-led consumer brand.
- Proven experience managing social media channels across both organic and paid activity.
- Hands-on experience with CMS and ecommerce platforms (e.g. Shopify, WooCommerce, WordPress).
- Experience building and sending email campaigns via a CRM platform (e.g. Klaviyo, Mailchimp).
- Experience supporting brand events, activations or sampling campaigns is advantageous.
Qualification
- A degree in Marketing, Business, Communications or a related discipline is preferred but not essential. We value demonstrable experience and a strong portfolio of work above formal qualifications.
Personal Qualities
- Proactive individual who thrives under responsibility.
- Energetic, adaptable and collaborative.
- Commercially aware with a creative mindset.
- Confident communicator — equally comfortable in a strategy session or on-site at an event.
- Highly organised with strong multitasking ability.
- Passionate about brands, culture and consumer behaviour.
Joining the #RattlerCru
We offer you the opportunity to develop and grow with the business with well-experienced mentors at hand to support you along the way, as well as offering:
- Subsidised private healthcare with Bupa.
- 50% discount on products.
- 50% discount on food & drink in the restaurant when on shift.
- Free entry and 20% off food and drink for friends & family.
- Free festival tickets.
- Chill out after your shift with a £1 pint!
- Free on-site parking.
- Monthly breakfast club with the team.
We look forward to hearing from you! Due to a high volume of applications received, we are unable to contact each applicant individually regarding the status of their application.
Healeys is special, we are a family-run business with strong family values and a passion for making the best products and delivering an exceptional brand experience. We take pride in our customers who visit the farm and who taste our products. We nurture our in-house talent and seek to develop our employees to maximise their potential and have a fulfilling and varied working life at Healeys.
Brand & Digital Marketing Executive employer: Healey's Cornish Cyder Farm
Healeys is an exceptional employer that fosters a vibrant and supportive work culture, perfect for those passionate about brand marketing in the dynamic drinks industry. With a strong emphasis on employee growth, we offer mentorship opportunities, subsidised healthcare, and generous discounts, all while encouraging creativity and collaboration in a fast-paced environment. Join us to be part of a family-run business that values its people and delivers an outstanding brand experience.
Contact Details:
Healey's Cornish Cyder Farm Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Digital Marketing Executive
✨Tip Number 1
Get your social media game on point! Start by showcasing your creativity and understanding of different platforms. Create a portfolio that highlights your best work across Instagram, TikTok, and more. This will show potential employers that you can handle their brand's voice and engage with audiences effectively.
✨Tip Number 2
Networking is key! Attend industry events, festivals, or even local meet-ups related to marketing and branding. Don’t be shy—introduce yourself and chat about your passion for digital marketing. You never know who might have a lead on your dream job!
✨Tip Number 3
Show off your analytical skills! Be ready to discuss how you've used data to drive marketing decisions in the past. Prepare some examples of how you've reported on social media performance and made recommendations based on insights. This will demonstrate your ability to blend creativity with commercial awareness.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to reflect your enthusiasm for the Healeys brand and how you can contribute to our marketing efforts. Let’s make it happen together!
We think you need these skills to ace Brand & Digital Marketing Executive
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the Healeys drinks portfolio shine through. We want to see that you genuinely care about our brand and can connect with our audience across different platforms.
Tailor Your Content:Make sure to customise your application to highlight your experience in social media and digital marketing. Use examples that demonstrate how you've successfully managed campaigns or events in the past, especially in fast-paced environments like FMCG or hospitality.
Be Organised:We love a candidate who can juggle multiple tasks! In your application, mention how you've managed timelines and coordinated projects before. This will show us that you're ready to handle the diverse responsibilities of the role.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the #RattlerCru!
How to prepare for a job interview at Healey's Cornish Cyder Farm
✨Know Your Platforms
Familiarise yourself with the specific social media platforms mentioned in the job description. Understand their unique features and audience demographics, and be ready to discuss how you would create engaging content tailored for each one.
✨Showcase Your Creativity
Prepare examples of past campaigns or content you've created that demonstrate your creative thinking. Be ready to discuss how you identified trends and opportunities in your previous roles, as this aligns perfectly with the brand's need for culturally relevant content.
✨Data-Driven Mindset
Brush up on your analytical skills! Be prepared to talk about how you've used data to inform your marketing strategies. Highlight any experience you have with reporting on social media performance and making recommendations based on insights.
✨Be Ready to Represent the Brand
Since you'll be representing the brand at events, practice articulating your passion for the Healeys drinks portfolio. Think about how you can convey enthusiasm and professionalism, whether in a meeting room or at a festival, to make a lasting impression.
