At a Glance
- Tasks: Lead exciting brand activations at events and festivals, engaging with customers and showcasing our products.
- Company: Join Healeys Cornish Cyder Farm, a family-run business with a rich heritage and vibrant future.
- Benefits: Enjoy subsidised healthcare, product discounts, free festival tickets, and a fun work environment.
- Other info: Flexible hours with weekend work, plus opportunities for career growth in a supportive environment.
- Why this job: Be part of a passionate team, bringing energy and personality to iconic brand experiences.
- Qualifications: Experience in hospitality or events, strong communication skills, and a full UK driving licence.
The predicted salary is between 30000 - 40000 £ per year.
Healeys Cornish Cyder Farm is a family-run, admission-based visitor attraction and home to the thriving production house of the famous Rattler Cyder! Since the company was founded in 1980, Healeys has grown incredibly, with listings across big supermarket chains such as Sainsbury’s, Tesco, Asda and Morrisons, in addition to our regional and national wholesale partners. With a multi-faceted production facility specialising in a range of products from ciders, wines, preserves and spirits, our business is thriving and has a very exciting future ahead.
An exciting opportunity is available to join our busy Sales team, to become a permanent part of an iconic Cornish Business, and to make your mark in this exciting role as Activation Manager.
As Activation Manager, you will deliver outstanding brand activations across events and festivals, ensuring best-in‑class execution, strong consumer engagement, and premium brand representation. You will play a key role in bringing the brand to life in the on trade and event space, while also supporting the growth of local accounts when not on the road.
Key Responsibilities
- Lead the planning, transport, set up, and execution of all brand activations across events and festivals, primarily across the Southwest.
- Take full ownership of bar builds and event setups, ensuring all assets are presented to the highest possible standard.
- Confidently transport bars and equipment, including driving a van and towing a trailer.
- Set up and operate bars at events, with a solid understanding of bar operations including chillers, fonts, and draught systems.
- Act as a passionate brand advocate, bringing energy and personality to every activation.
- Engage with customers in a fun, approachable, and professional manner to drive brand awareness and trial.
- Ensure all events are executed flawlessly, with strong attention to detail and a “perfectionist” mindset.
- Regular weekend work and travel to support the full events calendar.
- Support and help to grow & build strong relationships in both on & off trade accounts locally in Cornwall when not attending events.
- Work closely with internal teams to ensure consistent and effective brand messaging.
- Be hands‑on, adaptable, and willing to support across all areas of the business as needed.
- Be open to completing tasks which may fall outside of your role or remit with a positive, sleeves rolled up mentality.
- Any other activity/tasks as and when requested by the Directors.
Work Experience
- Experience in the drinks industry, hospitality, or events.
- Previous experience running or supporting events in a drinks‑led role (highly desirable).
- Strong understanding of the on‑trade and a genuine passion for hospitality.
- Experience with bar operations and draught systems preferred.
Skills
- Strong interpersonal and communication skills.
- Confident, outgoing, and engaging personality.
- Highly organised with excellent attention to detail.
- Practical and hands‑on approach.
- Ability to problem solve in fast‑paced environments.
- Comfortable working independently and as part of a team.
- Full UK driving licence (essential).
Personal Qualities
- Energetic, enthusiastic, and fun.
- A true brand advocate who buys into the company’s ethos.
- Customer‑focused and naturally engaging.
- Reliable and flexible, with a willingness to travel and work weekends.
- Takes pride in their work and strives for perfection in execution.
- Proactive, can‑do attitude with a “sleeves rolled up” mentality.
Joining the #RattlerCru is not just about what you can bring to the business. We have a range of great benefits that we hope you will make full use of:
- Subsidised Private Healthcare with Bupa (for permanent staff).
- Car Package.
- 50% discount on products.
- 50% discount on all food and drink in the restaurant.
- Free entry for friends and family, with discounted food and drink.
- Free festival tickets.
- Cycle to Work Scheme (after probation pass).
- Chill out after your shift with a £1 pint!
- Monthly breakfast club.
We look forward to hearing from you!
Due to a high volume of applications received, we are unable to contact each applicant individually regarding the status of their application.
Healeys is special, we are a family‑run business with strong family values and a passion for making the best products and delivering an exceptional brand experience, we take pride in our customers who visit the farm and who taste our products. We nurture our in‑house talent and seek to develop our employees to maximise their potential and have a fulfilling and varied working life at Healeys.
Activation Manager employer: Healey's Cornish Cyder Farm
Healeys Cornish Cyder Farm is an exceptional employer that values its employees as part of the family, offering a vibrant work culture steeped in tradition and passion for quality. With opportunities for personal growth and development, alongside benefits such as subsidised healthcare, product discounts, and a supportive team environment, working here means being part of a thriving Cornish business that prioritises both employee satisfaction and customer experience.
Contact Details:
Healey's Cornish Cyder Farm Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Activation Manager
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Healey's Cornish Cyder Farm. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Healey's Cornish Cyder Farm
Don't be shy about reaching out to Healey's Cornish Cyder Farm directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Activation Manager
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Healey's Cornish Cyder Farm and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Healey's Cornish Cyder Farm
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
