At a Glance
- Tasks: Lead exciting brand activations at events and festivals, showcasing our iconic products.
- Company: Join a family-run business with a passion for quality and community.
- Benefits: Enjoy discounts, free festival tickets, and a fun work environment.
- Other info: Flexible hours, including weekends, with opportunities for career growth.
- Why this job: Be the face of Rattler Cyder and engage with customers in a vibrant setting.
- Qualifications: Experience in hospitality or events, with a love for drinks and customer engagement.
The predicted salary is between 30000 - 40000 € per year.
Healeys Cornish Cyder Farm is a family-run, admission-based visitor attraction and home to the thriving production house of the famous Rattler Cyder! Since the company was founded in 1980, Healeys has grown incredibly, with listings across big supermarket chains such as Sainsbury’s, Tesco, Asda and Morrisons, in addition to our regional and national wholesale partners. With a multi-faceted production facility specialising in a range of products from ciders, wines, preserves and spirits, our business is thriving and has a very exciting future ahead.
An exciting opportunity is available to join our busy sales team, to become a permanent part of an iconic Cornish Business, and to make your mark in this exciting role as Activation Manager. As Activation Manager, you will deliver outstanding brand activations across events and festivals, ensuring best-in-class execution, strong consumer engagement, and premium brand representation. You will play a key role in bringing the brand to life in the on trade and event space, while also supporting the growth of local accounts when not on the road.
Key Responsibilities
- Lead the planning, transport, set up, and execution of all brand activations across events and festivals, primarily across the Southwest.
- Take full ownership of bar builds and event setups, ensuring all assets are presented to the highest possible standard.
- Confidently transport bars and equipment, including driving a van and towing a trailer.
- Set up and operate bars at events, with a solid understanding of bar operations including chillers, fonts, and draught systems.
- Act as a passionate brand advocate, bringing energy and personality to every activation.
- Engage with customers in a fun, approachable, and professional manner to drive brand awareness and trial.
- Ensure all events are executed flawlessly, with strong attention to detail and a “perfectionist” mindset.
- Regular weekend work and travel to support the full events calendar.
- Support and help to grow & build strong relationships in both on & off trade accounts locally in Cornwall when not attending events.
- Work closely with internal teams to ensure consistent and effective brand messaging.
- Be hands-on, adaptable, and willing to support across all areas of the business as needed.
- Be open to completing tasks which may fall outside of your role or remit with a positive, sleeves rolled up mentality.
- Any other activity/tasks as and when requested by the Directors.
Work Experience
- Experience in the drinks industry, hospitality, or events.
- Previous experience running or supporting events in a drinks-led role (highly desirable).
- Strong understanding of the on-trade and a genuine passion for hospitality.
- Experience with bar operations and draught systems preferred.
Skills
- Strong interpersonal and communication skills.
- Confident, outgoing, and engaging personality.
- Highly organised with excellent attention to detail.
- Practical and hands-on approach.
- Ability to problem solve in fast-paced environments.
- Comfortable working independently and as part of a team.
- Full UK driving licence (essential).
Personal Qualities
- Energetic, enthusiastic, and fun.
- A true brand advocate who buys into the company’s ethos.
- Customer-focused and naturally engaging.
- Reliable and flexible, with a willingness to travel and work weekends.
- Takes pride in their work and strives for perfection in execution.
- Proactive, can-do attitude with a “sleeves rolled up” mentality.
Joining the Rattler Crew is not just about what you can bring to the business. We have a range of great benefits that we hope you will make full use of:
- Subsidised Private Healthcare with Bupa (for permanent staff).
- Car Package.
- 50% discount on products.
- 50% discount on all food and drink in the restaurant.
- Free entry for friends and family, with discounted food and drink.
- Free festival tickets.
- Cycle to Work Scheme (after probation pass).
- Chill out after your shift with a £1 pint!
- Monthly breakfast club.
We look forward to hearing from you! Due to a high volume of applications received, we are unable to contact each applicant individually regarding the status of their application. Healeys is special, we are a family-run business with strong family values and a passion for making the best products and delivering an exceptional brand experience. We take pride in our customers who visit the farm and who taste our products. We nurture our in-house talent and seek to develop our employees to maximise their potential and have a fulfilling and varied working life at Healeys.
Activation Manager employer: Healey's Cornish Cyder Farm
Healeys Cornish Cyder Farm is an exceptional employer that values its employees as part of the family, offering a vibrant work culture steeped in tradition and passion for quality. As an Activation Manager, you will enjoy unique benefits such as subsidised private healthcare, generous product discounts, and opportunities for personal growth within a thriving business located in the picturesque Cornwall. Join us to be part of a dynamic team that celebrates creativity and community engagement while delivering outstanding brand experiences.
Contact Detail:
Healey's Cornish Cyder Farm Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Activation Manager
✨Tip Number 1
Get to know the brand inside out! Dive into Healeys Cornish Cyder's history, values, and products. When you chat with them, show your passion for their ciders and how you can bring that energy to events.
✨Tip Number 2
Network like a pro! Attend local events or festivals where Healeys might be present. This is your chance to meet the team, showcase your enthusiasm, and make a lasting impression before you even apply.
✨Tip Number 3
Be ready to demonstrate your skills! If you get an interview, think about how you can showcase your experience in bar operations and event management. Bring examples of past successes to the table!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Healeys family and making a mark as an Activation Manager.
We think you need these skills to ace Activation Manager
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the drinks industry and hospitality shine through. We want to see that you’re not just looking for a job, but that you genuinely care about bringing our brand to life!
Tailor Your CV:Make sure your CV highlights relevant experience in events or bar operations. We love seeing how your past roles align with what we do at Healeys, so don’t be shy about showcasing your skills!
Be Personable:In your cover letter, adopt a friendly tone and share a bit about yourself. We’re a family-run business, and we value personality just as much as qualifications. Let us know why you’d be a great fit for our team!
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting role!
How to prepare for a job interview at Healey's Cornish Cyder Farm
✨Know Your Brand
Before the interview, dive deep into Healeys Cornish Cyder Farm's history, values, and products. Understand what makes Rattler Cyder special and be ready to discuss how you can embody that brand spirit as an Activation Manager.
✨Showcase Your Event Experience
Prepare specific examples from your past roles where you've successfully managed events or activations. Highlight your hands-on experience with bar operations and how you've engaged customers in a fun and professional manner.
✨Demonstrate Flexibility and Team Spirit
Since the role requires weekend work and travel, be ready to discuss your availability and willingness to adapt. Share instances where you've worked collaboratively in a team or taken on tasks outside your usual remit with a positive attitude.
✨Bring Energy and Enthusiasm
As a brand advocate, it's crucial to convey your passion for the drinks industry and hospitality during the interview. Practice speaking about your love for engaging with customers and how you can bring that energy to every activation.
