At a Glance
- Tasks: Create engaging digital content and support marketing campaigns to enhance brand presence.
- Company: Heales Innovation Group, a forward-thinking organisation in the Occupational Health sector.
- Benefits: Collaborative environment, skill development, and impactful projects.
- Other info: Opportunity for career growth in a dynamic, fast-paced setting.
- Why this job: Make a real impact while developing your design and marketing skills.
- Qualifications: Strong design skills, digital marketing awareness, and excellent communication abilities.
The predicted salary is between 30000 - 40000 £ per year.
Heales Innovation Group – Hitchin, Hertfordshire (Office Based)
Overview
Are you a creative digital marketer with a strong eye for design who loves turning ideas into impactful content? Do you enjoy blending creativity with data to produce work that not only looks great but performs? We’re looking for a talented and driven Marketing and Brand Asset Designer to join our team in Hertfordshire. This is a fantastic opportunity to play a hands‑on role in shaping our brand, digital presence, and communications within a growing and forward‑thinking organisation.
The Heales Innovation Group, incorporating Heales Medical, operates within the Occupational Health sector, supporting both private and public organisations across the UK. As we continue to grow, we’re investing in our marketing capability and this role will be essential to that journey.
About the Role
This is a dynamic, fast‑paced hybrid role where creativity meets strategy. You’ll be responsible for producing high‑quality visual and written content, supporting campaigns, managing digital channels, and using insights to continuously improve performance and engagement. Working across teams, you’ll help ensure our messaging is clear, consistent, and impactful, while contributing to the ongoing development of our brand and digital presence.
Key Responsibilities
- Content Creation, Design & Digital Media
- Create engaging, high‑impact digital content, including graphics, motion graphics, video, web design assets, and marketing materials.
- Design and produce professional client‑facing resources, websites and landing pages, guides, presentations, and internal communications.
- Support the development of training materials, e‑learning content, and interactive digital learning experiences.
- Develop visually compelling animations and motion graphics to enhance digital campaigns, presentations, and online content.
- Ensure all outputs are on‑brand, user‑focused, polished, accessible, and aligned with quality standards and best practices.
- Digital Marketing & Campaigns
- Support the planning and delivery of targeted marketing campaigns.
- Manage and enhance our digital presence across website, social media, and email.
- Create and deliver monthly newsletters and ongoing communications.
- Contribute to content planning and campaign strategy aligned to business goals.
- Copywriting & Communication
- Write clear, engaging, and persuasive content for campaigns, websites, and client materials.
- Ensure all communications are consistent, professional, and aligned to brand tone.
- Performance & Optimisation
- Use data and analytics to measure campaign performance and identify improvements.
- Track engagement, reach, and conversion across platforms.
- Stakeholder Collaboration
- Work closely with teams across the business to ensure aligned messaging and priorities.
- Act as a key contact for marketing support and content requests.
- Manage multiple priorities while maintaining high standards and deadlines.
To Be Successful in This Role, You Will Demonstrate
- Strong creative design skills combined with digital marketing awareness.
- Excellent copywriting and communication skills across multiple formats.
- Understanding of SEO, content performance, and audience engagement.
- Ability to analyse data and turn insights into action.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- High attention to detail and commitment to quality and brand consistency.
- Confidence working both independently and collaboratively in a fast‑paced environment.
Desirable Skills & Experience
The following would be advantageous, but are not essential:
- Experience within healthcare, occupational health, or regulated sectors.
- Basic knowledge of HTML/CSS or website content editing.
- Understanding of accessibility standards (e.g. WCAG).
- Experience managing social media and performance tracking.
- Photography, videography, or multimedia content creation skills.
Why Join Us?
At Heales Innovation Group, you’ll be part of a business where your work has real visibility and impact. We offer a supportive and collaborative environment where you’ll have the opportunity to:
- Develop your skills across design, marketing, and digital strategy.
- Contribute to meaningful projects within a growing organisation.
- Shape how we communicate with clients and stakeholders.
- Work in a team that values creativity, accountability, and innovation.
Marketing and Brand Asset Designer in Hitchin employer: Heales Medical
Heales Innovation Group is an exceptional employer located in Hitchin, offering a dynamic work culture that fosters creativity and collaboration. Employees benefit from comprehensive growth opportunities, competitive remuneration, and the chance to contribute meaningfully to innovative projects that drive business success. Join us to be part of a forward-thinking team where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Brand Asset Designer in Hitchin
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Heales Medical and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Heales Medical are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Heales Medical on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Heales Medical. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing and Brand Asset Designer in Hitchin
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Heales Medical. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Heales Medical:Show us that you’ve done your homework! In your application, briefly mention what you admire about Heales Medical’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Heales Medical
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Heales Medical will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Heales Medical, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
