At a Glance
- Tasks: Drive sales growth and develop business opportunities across Europe, the Middle East, and Africa.
- Company: Join HH Audio, a pioneer in professional audio technology since 1968.
- Benefits: Competitive salary, travel opportunities, and a chance to shape the future of audio.
- Other info: Dynamic role with international travel and excellent career advancement potential.
- Why this job: Be a key player in expanding a respected brand's presence in the EMEA region.
- Qualifications: 3+ years in sales or business development in the audio industry required.
The predicted salary is between 60000 - 80000 £ per year.
Founded in 1968, HH was one of the founding innovators of amplifier and loudspeaker technology for modern professional audio. Today, HH’s range of live sound and audio installation products is highly respected and sold globally through a network of distributors and dealers. The team is currently pursuing a business plan to drive growth by expanding its international presence, strengthening distributor partnerships, and increasing market share across key territories. To support this, HH Audio is seeking an experienced Division Manager to drive sales growth and develop business opportunities across Europe, the Middle East, and Africa (EMEA). The successful candidate will become a key member of the HH Audio team and will play a pivotal role in delivering the brand’s commercial objectives across EMEA.
1. Role Purpose
The EMEA Division Manager is responsible for driving sustainable sales growth, market expansion, and commercial performance for the HH Audio brand across Europe, the Middle East, and Africa. The role is accountable for delivering regional sales targets through the effective management of distributor networks, key customer relationships, and channel development activities. Acting as the primary commercial link between regional customers, distribution partners, and internal stakeholders, the EMEA Division Manager provides market intelligence, identifies growth opportunities, and ensures the effective execution of regional business and sales plans. Working closely with the HH Brand Head, the role is focused on delivering profitable growth, strengthening channel partnerships, expanding market presence, and enhancing the HH Audio brand throughout the EMEA region.
2. Reporting lines
The EMEA Division Manager will report directly to the HH Brand Head and will be responsible for driving sales growth, managing strategic distributor relationships, and delivering the commercial objectives of the HH Audio brand across the EMEA region. The role will also support the Chief Commercial Officer through regular reporting on sales performance, forecasts, market developments, and commercial results against budget.
3. Key Responsibilities
- Set and deliver annual purchase and sales targets with distributor partners to achieve regional revenue objectives.
- Build and maintain strong, productive relationships with contracted distributors, dealers, and key customers across the EMEA region.
- Support sales forecasting, order planning, inventory management, and successful new product launches within the region.
- Identify and develop new business opportunities to increase market share and expand brand presence across existing and emerging territories.
- Develop and execute annual sales and business development plans with each distributor to achieve agreed revenue and market share objectives.
- Monitor performance against sales targets, in-market sell-through, and market share, implementing corrective actions where required.
- Work with distributors to develop and execute local marketing initiatives that support sales growth and brand visibility.
- Ensure effective deployment of co‑operative marketing funds and promotional budgets in line with agreed regional priorities.
- Support key promotional activities, customer events, trade shows, and product demonstrations across the EMEA region.
- Develop and maintain relationships with key industry partners, influencers, consultants, and end‑users to strengthen brand presence and generate new business opportunities.
Market Development & Training
- Maintain a strong understanding of regional sales channels, key dealers, distributors, consultants, and decision‑makers across the EMEA territory.
- Identify and develop the most effective routes to market, while evaluating and securing new distribution and business partnership opportunities.
- Deliver product, sales, and commercial training to distributor and dealer teams to support business growth and ensure consistent brand representation.
- Travel throughout the EMEA region to strengthen customer relationships, support business development activities, and increase market presence.
- Represent HH Audio at customer meetings, trade exhibitions, industry events, and partner conferences as required.
Cross-functional Coordination
- Work closely with the Head of Production and HH Brand Head to monitor sales performance, demand forecasts, and inventory requirements across the EMEA region.
- Liaise with Logistics to support efficient order fulfilment, maintain clear communication with partners, and ensure timely delivery of products.
- Work with the Finance team to monitor distributor account performance, credit terms, and payment activity, supporting effective cash flow management.
- Collaborate with internal teams to ensure stock availability, product launch readiness, and effective support for regional sales activities.
- Provide regular sales forecasts, market intelligence, and pipeline updates to support business planning and operational decision‑making.
Reporting & Administration
- Report regularly to the HH Brand Head on regional sales performance, distributor development, market opportunities, and competitive activity.
- Present monthly sales results, forecasts, and commercial performance against budget to the Chief Commercial Officer.
- Develop, implement, and review joint business plans with key distributors and customers to support growth objectives.
- Produce concise visit reports and meeting summaries, ensuring key actions, opportunities, and commercial developments are clearly documented and progressed, while providing regular market feedback, customer insights, and competitive intelligence to support business strategy, sales planning, and future growth initiatives across the EMEA region.
4. Job Specification
Experience Required
- Minimum of 3 years’ experience in a sales, business development, or account management role within the professional/commercial audio industry or related technology sectors.
- Proven track record of delivering sales growth through distributor, dealer, and channel partner networks.
- Experience managing and developing international distributor relationships across multiple territories.
- Experience identifying and developing new business opportunities within existing and emerging markets.
- Strong sales‑focused mindset with a proven ability to drive revenue growth.
- Excellent communication, negotiation, and presentation skills.
- Ability to build and maintain effective relationships with distributors, customers, and internal stakeholders.
- Comfortable with international travel.
- Good understanding of professional and commercial audio products and applications.
- Highly organised, self‑motivated, and results‑oriented, with strong planning and time management capabilities.
HH Audio – Division Manager EMEA in Birmingham employer: Headstock Group
HH Audio is an exceptional employer, offering a dynamic work environment in Birmingham, where innovation meets tradition in the professional audio industry. Employees benefit from a strong culture of collaboration and growth, with opportunities for international travel and professional development as they drive sales across Europe, the Middle East, and Africa. Joining HH Audio means being part of a respected brand with a commitment to excellence and a focus on expanding market presence, making it a rewarding place for those passionate about audio technology.
StudySmarter Expert Advice🤫
We think this is how you could land HH Audio – Division Manager EMEA in Birmingham
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like HH Audio – Division Manager EMEA at Headstock Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Headstock Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a HH Audio – Division Manager EMEA. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace HH Audio – Division Manager EMEA in Birmingham
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Headstock Group:When writing your cover letter, make sure to tailor your message specifically for Headstock Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Headstock Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Headstock Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Headstock Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Headstock Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
