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For Companies At a Glance
- Tasks: Promote St-Germain and the Hugo Spritz in bars across London this spring and summer.
- Company: Join Heads, Hearts and Tails, a top UK drinks consultancy with a creative edge.
- Benefits: Flexible part-time hours, travel expenses covered, and competitive training pay.
- Why this job: Engage with the vibrant drinks scene while building your network and skills.
- Qualifications: 2 years of bar experience, strong communication skills, and a passion for hospitality.
- Other info: Ideal for those already in the drinks trade; weekend work required.
We have a fantastic opportunity for five people to represent St-Germain over a 5-month period. As a Brand Promoter, you’ll help drive awareness of the brand and the St-Germain Hugo Spritz in bars and terraces across London this spring and summer.
Activation
- Contract: 5-month freelance/short-term (May–Sept 2025)
- Part-time: 10–20 hours/week, can run alongside current bar roles
- Weekend work required
- Expenses covered: Travel, parking, congestion charges, etc.
- Rate: £120 per training (up to 4 hours per session)
Objectives
- Build awareness and interest in St-Germain, especially the Hugo Spritz
- Educate consumers on how to enjoy the product with confidence and intention
- Expand visibility and encourage trial through tastings and events
- Help bars become advocates for the brand through real engagement
Profile
- Part-time, short-term contract, ideal for those working in the drinks trade
- At least 2 years of bar experience
- Strong trade network and genuine enthusiasm for the brand
- Confident, reliable, and approachable
- Social media presence is a plus
- Able to communicate the brand’s story clearly to both staff and consumers
Key Mission
- Support & Inspire
- Support key accounts to increase visibility and drive sales
- Deliver tastings and events — targeting approx. 50,000 samples over the campaign
- Keep St-Germain top of mind through local engagement and presence
- Build Relationships
- Work closely with Sales and Marketing teams
- Coordinate with venues, order materials, and follow up after events
- Educate & Influence
- Share the St-Germain story: its history, production, and key serves
- Help venue staff feel confident recommending and serving St-Germain
- Reporting
- Track key metrics (samples served, sales uplift, staff trainings)
- Provide feedback on competitor activity
- Submit event reports and expenses as needed
What we aim to achieve in session:
- Mini Spritz Samples: Aim for ~100 per session
- Spritz Sales: Target of 20 incremental Hugo Spritz serves per activation
- Trainings: Organise staff sessions in collaboration with Sales team
- Account Sales Tracking: Measure sales before and after activations
Critical Experience
- Self-motivated and organised
- Comfortable working independently
- Strong communicator and relationship builder
- Passionate about drinks and hospitality
- Fluent English speaker
- Laptop with internet access required
About Us
Heads, Hearts and Tails is one of the UK’s leading drinks and events consultancies. We’ve been working with major alcohol brands since 2012 and are respected throughout the industry for high-quality, creative activations.
Please email me on events@headsheartsandtails.com for more information.
Brand Promoter employer: HEADS, HEARTS & TAILS
Contact Detail:
HEADS, HEARTS & TAILS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Promoter
✨Tip Number 1
Network with professionals in the drinks industry. Attend local events, tastings, or bar openings to meet people who might have connections to the role. Building relationships can give you insider knowledge about the position and potentially a recommendation.
✨Tip Number 2
Familiarise yourself with St-Germain and its products. Understanding the brand's story, key serves, and unique selling points will help you communicate effectively during interviews and networking opportunities.
✨Tip Number 3
Showcase your social media presence. If you have a following or engage with the drinks community online, highlight this when discussing your experience. Brands often look for promoters who can leverage social media to increase visibility.
✨Tip Number 4
Prepare to discuss your previous bar experience in detail. Be ready to share specific examples of how you've driven sales or engaged customers in the past, as this will demonstrate your capability to fulfil the role effectively.
We think you need these skills to ace Brand Promoter
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant bar experience and any previous roles that demonstrate your ability to engage with customers. Emphasise your enthusiasm for the St-Germain brand and any social media presence you have.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the drinks industry and your understanding of the St-Germain brand. Mention specific experiences that align with the role's objectives, such as delivering tastings or engaging with customers.
Showcase Your Communication Skills: In your application, highlight your strong communication skills. Provide examples of how you've successfully educated others about products in the past, as this is crucial for the Brand Promoter role.
Highlight Your Network: If you have a strong trade network, make sure to mention it in your application. This can set you apart from other candidates and show that you have the potential to drive awareness and sales effectively.
How to prepare for a job interview at HEADS, HEARTS & TAILS
✨Show Your Passion for the Brand
Make sure to express your enthusiasm for St-Germain and the Hugo Spritz during the interview. Share any personal experiences you have with the brand or similar products, as this will demonstrate your genuine interest and help you connect with the interviewers.
✨Highlight Your Bar Experience
Since the role requires at least 2 years of bar experience, be prepared to discuss specific examples from your past roles. Talk about how you've engaged with customers, promoted products, and contributed to sales in a bar setting.
✨Demonstrate Strong Communication Skills
As a Brand Promoter, you'll need to communicate effectively with both staff and consumers. Practice articulating the St-Germain story clearly and confidently, and be ready to showcase your ability to engage and educate others about the product.
✨Prepare for Scenario Questions
Expect questions that assess how you would handle various situations, such as engaging with bar staff or managing tastings. Think of examples where you've successfully built relationships or influenced others in your previous roles to illustrate your problem-solving skills.
