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For Companies At a Glance
- Tasks: Promote St-Germain and the Hugo Spritz in bars across London this spring and summer.
- Company: Join Heads, Hearts and Tails, a top UK drinks consultancy known for creative activations.
- Benefits: Flexible part-time hours, travel expenses covered, and competitive training pay.
- Why this job: Engage with the vibrant drinks scene while building your network and skills.
- Qualifications: 2+ years of bar experience, strong communication skills, and a passion for hospitality.
- Other info: Ideal for those already in the drinks trade; social media presence is a plus.
We have a fantastic opportunity for five people to represent St-Germain over a 5-month period. As a Brand Promoter, you’ll help drive awareness of the brand and the St-Germain Hugo Spritz in bars and terraces across London this spring and summer.
The Activation
- Contract: 5-month freelance/short-term (May–Sept 2025)
- Part-time: 10–20 hours/week, can run alongside current bar roles
- Weekend work required
- Expenses covered: Travel, parking, congestion charges, etc.
- Rate: £120 per training (up to 4 hours per session)
Objectives
- Build awareness and interest in St-Germain, especially the Hugo Spritz
- Educate consumers on how to enjoy the product with confidence and intention
- Expand visibility and encourage trial through tastings and events
- Help bars become advocates for the brand through real engagement
Profile
- Part-time, short-term contract, ideal for those working in the drinks trade
- At least 2 years of bar experience
- Strong trade network and genuine enthusiasm for the brand
- Confident, reliable, and approachable
- Social media presence is a plus
- Able to communicate the brand’s story clearly to both staff and consumers
Key Mission
- Support & Inspire: Support key accounts to increase visibility and drive sales; Deliver tastings and events — targeting approx. 50,000 samples over the campaign; Keep St-Germain top of mind through local engagement and presence
- Build Relationships: Work closely with Sales and Marketing teams; Coordinate with venues, order materials, and follow up after events
- Educate & Influence: Share the St-Germain story: its history, production, and key serves; Help venue staff feel confident recommending and serving St-Germain
- Reporting: Track key metrics (samples served, sales uplift, staff trainings); Provide feedback on competitor activity; Submit event reports and expenses as needed
What we aim to achieve in session:
- Mini Spritz Samples: Aim for ~100 per session
- Spritz Sales: Target of 20 incremental Hugo Spritz serves per activation
- Trainings: Organise staff sessions in collaboration with Sales team
- Account Sales Tracking: Measure sales before and after activations
Critical Experience
- Self-motivated and organised
- Comfortable working independently
- Strong communicator and relationship builder
- Passionate about drinks and hospitality
- Fluent English speaker
- Laptop with internet access required
About Us
Heads, Hearts and Tails is one of the UK’s leading drinks and events consultancies. We’ve been working with major alcohol brands since 2012 and are respected throughout the industry for high-quality, creative activations.
Please email me on events@headsheartsandtails.com for more information.
Brand Promoter employer: HEADS, HEARTS & TAILS
Contact Detail:
HEADS, HEARTS & TAILS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Promoter
✨Tip Number 1
Network with professionals in the drinks industry. Attend local events, tastings, or bar promotions to meet people who might have connections to the role. Building relationships can often lead to job opportunities.
✨Tip Number 2
Showcase your enthusiasm for St-Germain and the Hugo Spritz. Engage with the brand on social media, share your experiences, and demonstrate your knowledge about the product. This will help you stand out as a passionate candidate.
✨Tip Number 3
Prepare to discuss your previous bar experience in detail. Highlight specific instances where you've successfully engaged customers or promoted products, as this will show your capability to fulfil the role's objectives.
✨Tip Number 4
Familiarise yourself with the brand's story and key serves. Being able to communicate this effectively during interviews or networking events will demonstrate your commitment and understanding of what the role entails.
We think you need these skills to ace Brand Promoter
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant bar experience and any previous roles that demonstrate your ability to promote brands. Emphasise your strong trade network and any social media presence that could benefit the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for St-Germain and the Hugo Spritz. Explain why you are passionate about the brand and how your skills align with the objectives of the role.
Showcase Your Communication Skills: In your application, provide examples of how you've effectively communicated brand stories in the past. Highlight any experiences where you've educated consumers or venue staff about products.
Highlight Your Organisational Skills: Since the role requires tracking metrics and coordinating events, mention any relevant experiences where you've successfully managed similar tasks. This will demonstrate your ability to handle the responsibilities of the position.
How to prepare for a job interview at HEADS, HEARTS & TAILS
✨Show Your Passion for the Brand
Make sure to express your genuine enthusiasm for St-Germain and its products during the interview. Share any personal experiences you have with the brand or similar drinks, as this will demonstrate your alignment with their mission.
✨Highlight Your Bar Experience
Since the role requires at least 2 years of bar experience, be prepared to discuss specific examples from your past roles. Talk about how you've engaged with customers, promoted products, and contributed to sales in a bar setting.
✨Demonstrate Strong Communication Skills
As a Brand Promoter, you'll need to communicate effectively with both staff and consumers. Practice articulating the St-Germain story clearly and confidently, as well as how you would educate others about the product.
✨Prepare for Scenario Questions
Expect questions that assess how you would handle real-life situations, such as engaging with bar staff or managing tastings. Think of examples where you've successfully built relationships or influenced others in your previous roles.
