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- Tasks: Lead marketing strategies and campaigns for a cutting-edge SaaS training platform.
- Company: Global provider of learning and performance improvement solutions, fully remote.
- Benefits: Competitive salary, flexible work, professional development, and performance incentives.
- Why this job: Shape the future of a growing tech company and make a real impact.
- Qualifications: 8+ years in B2B marketing, especially in SaaS or tech, with strong leadership skills.
- Other info: Join a collaborative team during an exciting growth phase.
The predicted salary is between 72000 - 100000 £ per year.
An established global provider of learning, sales enablement, and performance improvement solutions is seeking a commercially minded Marketing Director to elevate brand presence and drive measurable demand for its next-generation training platform. The organisation supports enterprise clients worldwide and is entering an exciting new phase of growth.
Reporting to the Deputy CEO and leading a small, high-performing marketing team, you will shape and execute an insight-led marketing strategy that strengthens market position, accelerates pipeline growth, and increases inbound enquiries and RFP opportunities. This is an ideal role for a strategic yet hands-on marketing leader who thrives in a collaborative, data-driven environment.
Key Responsibilities- Develop and deliver a compelling brand and content strategy that positions the organisation as a category leader.
- Lead demand generation campaigns across digital, events, content, and ABM to build pipeline and drive revenue opportunities.
- Create insightful, client-focused content that supports sales conversations and strengthens market credibility.
- Oversee digital channels, website optimisation, SEO/SEM, social, email marketing, and analytics.
- Partner closely with Sales, Product, and Client Success to align marketing activity with commercial goals.
- Own marketing analytics, KPIs, reporting, and budget allocation to maximise ROI.
- Manage and develop a marketing team of 3, fostering a high-performance, insight-led culture.
- Conduct market research to refine messaging, identify trends, and inform strategic decision-making.
- 8+ years’ B2B marketing experience, including leadership in SaaS, technology, platform or learning & development organisations. Strategic, happy to be hands on managing campaigns.
- Strong experience in demand generation, digital marketing, funnel optimisation, and insight-led campaign design.
- Skilled at building narratives that translate complex products into clear, client-centric value.
- Confident leading cross-functional collaboration and engaging senior stakeholders.
- Data-driven, commercially focused, and comfortable owning budgets, KPIs, and forecasting.
- A motivating leader with excellent communication, project management, and organisational skills.
- Fully remote role with flexibility and autonomy.
- Opportunity to lead the marketing function of a respected global provider during a high-growth phase.
- Collaborative, innovative culture with strong investment in professional development.
- Competitive salary and benefits, plus performance-related incentives.
If you’re an insight-led marketer with a passion for creating meaningful, commercially impactful campaigns — and you want to shape the future of an evolving learning and technology business — we’d love to hear from you.
Marketing Director – SaaS in London employer: Headliners Recruitment
Contact Detail:
Headliners Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director – SaaS in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the SaaS and marketing world. Attend industry events, webinars, or even local meetups. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Showcase your expertise! Create a personal website or a LinkedIn profile that highlights your achievements in demand generation and digital marketing. Share insights, case studies, or even blog posts that demonstrate your knowledge and passion for the industry.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to marketing strategy and team leadership. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your hands-on experience.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can elevate our brand presence. Your next big opportunity could be just a click away!
We think you need these skills to ace Marketing Director – SaaS in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Director. Highlight your B2B marketing experience, especially in SaaS, and showcase any leadership roles you've had. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can elevate our brand presence. Be sure to mention specific campaigns or strategies you've successfully implemented in the past.
Showcase Your Data-Driven Mindset: Since we're all about insight-led marketing, make sure to include examples of how you've used data to drive decisions and improve campaign performance. We love numbers, so don't shy away from sharing your KPIs and results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Headliners Recruitment
✨Know Your Stuff
Before the interview, dive deep into the company's mission, values, and recent projects. Understand their SaaS offerings and how they position themselves in the market. This knowledge will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Successes
Prepare specific examples of your past marketing campaigns, especially those that drove demand and revenue. Use metrics to back up your achievements, as this aligns perfectly with the data-driven focus of the role. Be ready to discuss how you can replicate that success for the company.
✨Collaborative Mindset
Since the role involves working closely with Sales, Product, and Client Success teams, be prepared to discuss how you've successfully collaborated with cross-functional teams in the past. Highlight your communication skills and how you’ve engaged senior stakeholders to drive results.
✨Ask Insightful Questions
At the end of the interview, ask questions that demonstrate your strategic thinking. Inquire about their current marketing challenges, how they measure success, or what their vision is for the next phase of growth. This shows that you're not just interested in the role but also in contributing to the company's future.
