At a Glance
- Tasks: Lead global marketing strategy and drive brand growth across diverse international markets.
- Company: Ambitious B2C international group focused on market disruption.
- Benefits: Competitive salary, bonus potential, and the chance to shape a global brand.
- Other info: Opportunity to influence global brand direction and commercial growth.
- Why this job: Make a genuine impact while leading a talented international marketing team.
- Qualifications: 10 years of senior B2C marketing leadership experience in complex environments.
Chief Marketing Officer – B2C - Perm – London (hybrid) - £180K- £240K DOE + bonus Our client is a rapidly growing B2C international group with a portfolio across multiple global markets With an ambitious vision , the organisation is now seeking an exceptional Chief Marketing Officer to lead its global marketing and communications strategy.
This is a highly influential Group-level position for a commercially minded, digitally fluent marketing leader who can combine brand, creative, performance marketing, communications and growth.
You will shape the global Group marketing agenda while working closely with senior executives and marketing leaders across individual markets.
The Role As Chief Marketing Officer, you will define and deliver the overarching marketing and brand strategy, ensuring a strong and consistent global proposition while allowing individual markets to adapt to local audiences.
You will lead a global marketing and communications function and act as a key strategic partner to the executive leadership team, supporting growth, customer acquisition , market expansion and reputation.
Key responsibilities
- Develop and deliver a group-wide brand and marketing strategy across a diverse international portfolio.
- Partner with individual brands to translate group strategy into customers acquisition and revenue growth.
- Lead digital, performance marketing, creative and marketing operations across the group.
- Drive exceptional brand storytelling and creative output across multiple channels and markets.
- Lead, inspire and develop a large, international and culturally diverse marketing team. Oversee global communications, PR, internal communications and executive positioning.
- Lead communications and reputation management during complex or high-profile situations.
- Champion marketing innovation, data-led decision making and continuous optimisation.
- Work closely with senior leadership on growth opportunities, market entry and new programme launches.
- Build strong relationships across internal facing teams.
- Manage relationships with agencies, media, external partners and industry stakeholders.
- Own significant marketing budgets, ensuring strong ROI and commercial accountability.
- Use customer, market and campaign data to identify opportunities and optimise performance.
- Develop talent, succession planning and capability across the wider marketing and communications function.
About You We are looking for a proven senior marketing leader who thrives in complex, international and multi-brand environments.
You will ideally bring
- 10 years' senior B2C marketing leadership experience, from a complex global organisation.
- A strong track record of developing and managing multi-brand strategies across international markets.
- Experience operating at Group, C-suite or equivalent senior leadership level.
- A strong blend of brand, digital, performance and commercial marketing expertise.
- Experience leading large, international and cross-cultural teams.
- A creative mindset with a proven ability to develop compelling brand propositions, campaigns and storytelling.
- Significant experience across communications, PR, media relations, crisis communications and executive communications.
- Strong understanding of CRM, marketing automation, analytics and digital optimisation.
- Exceptional stakeholder management skills and the ability to influence at executive and board level.
- Strong commercial judgement and the ability to connect marketing investment with measurable business outcomes.
- A degree in Marketing, Business or a related discipline; postgraduate qualifications/MBA would be advantageous.
Why Join?
This is an opportunity to join an ambitious, international organisation set on market disruption.
You will have the opportunity to
- Shape the marketing strategy of a substantial international group.
- Lead transformation across a complex multi-brand environment.
- Work with senior executives and leaders across multiple countries.
- Influence both global brand direction and commercial growth.
- Lead a talented international marketing and communications function.
- Make a genuine impact on an organisation focused on improving lives
Chief Marketing Officer in London employer: Headliners Recruitment
Join a forward-thinking company that prioritises innovation and collaboration, offering a dynamic work culture where your technical expertise in Embedded Computing can truly shine. With competitive compensation, including a generous bonus structure and car allowance, as well as ample opportunities for professional development, this role is perfect for those looking to make a meaningful impact across diverse industries such as Medical, Transportation, and Defence. Experience a supportive environment that values your contributions and fosters long-term career growth.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing Officer in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Headliners Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Headliners Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Headliners Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Headliners Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Chief Marketing Officer in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Headliners Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Headliners Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Headliners Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Headliners Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Headliners Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Headliners Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
