Global CRM Specialist

Global CRM Specialist – Henley-on-Thames (Hybrid) – £70K – Perm We’re looking for an experienced and strategic Global CRM Specialist to join the team of a growing Henley based B2C business. You’ll be responsible for shaping and delivering a global CRM and loyalty strategy that enhances the customer experience, improves retention, and drives long-term value. Working cross-functionally across marketing, eCommerce, retail, and external partners to bring innovative, data-led CRM initiatives to life. Key Responsibilities * Develop and execute the global CRM strategy and customer lifecycle communications. * Lead the design, launch, and optimisation of our first loyalty programme. * Manage the email marketing calendar, including campaign planning and A/B testing. * Identify data opportunities for deeper customer segmentation and personalisation. * Collaborate with internal teams and agencies on CRM and data integration projects. * Analyse CRM and loyalty data to drive insight-led improvements and performance. * Support in-store clientelling and create scalable CRM tools for retail teams. About You * Strong experience in CRM, ideally in a B2C or D2C environment. * Hands-on knowledge of CRM platforms (e.g. Klaviyo, HubSpot, Shopify). * Data-driven with the ability to interpret insights and optimise campaigns. * Excellent communication and stakeholder management skills. * Comfortable working across global teams and multiple projects simultaneously. * Detail-oriented with strong organisational and process management abilities. * Creative and curious mindset with a passion for marketing innovation. Desirable Skills * Experience with Figma or Photoshop. * Familiarity with loyalty programme design and implementation. * Background in premium, luxury, or lifestyle brands (is a nice to have ). What We Offer * Hybrid working model with flexibility. * Opportunity to build and own a global CRM and loyalty strategy. * Collaborative, inclusive company culture. * Training and development opportunities