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- Tasks: Lead a dynamic marketing team to drive revenue growth and shape commercial strategy.
- Company: Join a leading UK B2B services provider with a strong market presence.
- Benefits: Competitive salary, bonus, 22 days holiday, pension, and growth-linked incentives.
- Why this job: Make a real impact in a fast-paced environment with significant autonomy.
- Qualifications: 5+ years in B2B marketing, strong digital skills, and CRM expertise.
- Other info: Opportunity to represent the business at industry events and collaborate closely with sales.
The predicted salary is between 50000 - 60000 £ per year.
We are partnering with a leading UK B2B services provider, as it enters its next phase of commercial growth. They are seeking a Head of Marketing to transform marketing into a revenue-generating function. This role focuses on pipeline, performance, and measurable growth. This is a unique opportunity to have a central role in shaping commercial strategy and influencing market positioning and future growth of this well-established successful business.
The Role
- Reporting to the Managing Director and leading a team of 7 you’ll:
- Define and execute full-funnel marketing strategy
- Align marketing initiatives directly with sales outcomes
- Optimise CRM and data-led processes (MS Dynamics)
- Implement predictive lead scoring and intelligent segmentation
- Drive campaign personalisation and conversion rate optimisation
- Leverage AI tools for content creation and automation
- Collaborate closely with Sales on pipeline growth
- Represent the business at industry events and strategic partnerships
Candidate Profile
- We are looking for a commercially-focused, data-driven marketing leader who:
- Has 5+ years’ experience in B2B marketing with demonstrable ROI
- Solid digital marketing background - SEO/ PPC/ social media and email campaigns
- Understands outbound growth and account-based marketing
- Has deep CRM expertise, ideally MS Dynamics
- Is proficient in leveraging AI tools for marketing initiatives
- Combines creativity with commercial rigour
- Thrives in high-growth, fast-paced environments
- Experience in buyer intent marketing, product marketing, PR, or video case study production is advantageous.
Why This Role
- Significant autonomy and strategic influence
- Direct link between marketing strategy and revenue performance
- Opportunity to lead a best-in-class revenue engine
- Competitive salary with growth-linked incentives
- 22 days holiday plus bank holidays and pension
Head of Marketing in Wokingham employer: Headliners Recruitment - specialists in Marketing & Digital Recruitment
Contact Detail:
Headliners Recruitment - specialists in Marketing & Digital Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Wokingham
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events or online. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing successes. We want to see how you've driven results in the past, so make it easy for potential employers to see your impact.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company and its market position. We love candidates who come in with insights and ideas on how to drive growth. Show us you’re ready to make an impact from day one!
We think you need these skills to ace Head of Marketing in Wokingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Marketing. Highlight your B2B marketing experience, especially any achievements that demonstrate ROI. We want to see how you've driven growth and aligned marketing with sales outcomes.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've transformed marketing strategies in the past and how you can do the same for us at StudySmarter.
Showcase Your Data Skills: Since this role is all about being data-driven, make sure to highlight your experience with CRM systems like MS Dynamics. Talk about how you've used data to optimise campaigns and drive performance – we love a numbers-driven marketer!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Headliners Recruitment - specialists in Marketing & Digital Recruitment
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your understanding of data-driven marketing. Brush up on key metrics like ROI, conversion rates, and lead scoring. Be ready to discuss how you've used these metrics in past roles to drive growth.
✨Showcase Your Creativity
While being data-driven is crucial, don’t forget to highlight your creative side! Prepare examples of successful campaigns you've led that combined innovative ideas with measurable outcomes. This will show you can think outside the box while still focusing on results.
✨Familiarise Yourself with AI Tools
Since leveraging AI tools is part of the role, make sure you’re up to speed on the latest technologies in marketing automation and content creation. Bring specific examples of how you've used AI in your previous roles to enhance marketing efforts.
✨Align with Sales Strategies
Collaboration with sales is key for this position. Prepare to discuss how you've worked closely with sales teams in the past to align marketing initiatives with sales outcomes. Highlight any strategies you've implemented that directly contributed to pipeline growth.