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For Companies At a Glance
- Tasks: Lead marketing strategies to boost membership and enhance brand visibility.
- Company: Join a leading membership organization making a real impact.
- Benefits: Enjoy a hybrid work model and opportunities for professional growth.
- Why this job: Shape the future of marketing while mentoring a dynamic team.
- Qualifications: 3+ years in senior marketing roles with strong leadership skills required.
- Other info: Ideal for those passionate about communication and strategic growth.
The predicted salary is between 32000 - 48000 £ per year.
3149 – Senior Marketing, Communications and Membership Manager – Hampshire (Hybrid) – Perm – £40-£45K
Are you an experienced marketing professional with a passion for communication, strategy, and membership growth?
We are looking for a Senior Marketing Communications and Membership Manager to lead the development and delivery of multi-channel strategies that increase engagement, drive membership growth, and elevate the brand. This is a fantastic opportunity to shape the marketing and communications direction of a leading membership organisation.
About the Role
This senior leadership position will oversee all marketing and communication activities, manage key relationships, and ensure the organisation’s brand and image are consistently maintained. You will lead a growing team to achieve membership, revenue, and engagement goals through innovative strategies and data-driven insights.
Key Responsibilities
- Develop and implement a strategic marketing and communications plan to grow membership and enhance the organisation’s reach.
- Lead multi-channel campaigns to support membership acquisition, retention, and engagement.
- Oversee the organisation’s website, ensuring it serves as an effective resource and marketing hub.
- Manage relationships with media outlets, influencers, and key stakeholders to increase visibility and impact.
- Ensure consistent branding and tone across all platforms and communications.
- Analyse audience insights and campaign data to refine strategies and improve performance.
- Develop and mentor the marketing and membership team, fostering professional growth and innovation.
- Oversee budget management, ensuring campaigns deliver maximum ROI.
- Collaborate with internal and external stakeholders to identify new opportunities and improve member value.
What You’ll Bring
- 3 + years in a senior marketing or communications role, with a proven track record in strategic planning and execution.
- Membership / subscriptions experience
- Strong leadership, analytical, and interpersonal skills, with experience managing teams and budgets.
- Solid understanding of digital marketing, audience segmentation, and multi-channel campaigns.
- Entrepreneurial mindset, solution-driven approach, and the ability to build meaningful relationships.
- A marketing or communications qualification (degree or CIM) or equivalent experience.
Marketing Communications Manager employer: Headliners Recruitment - specialists in Marketing & Digital Recruitment
Contact Detail:
Headliners Recruitment - specialists in Marketing & Digital Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Communications Manager
✨Tip Number 1
Make sure to showcase your experience in developing and implementing strategic marketing plans. Highlight specific campaigns you've led that resulted in membership growth or increased engagement, as this aligns directly with the role's key responsibilities.
✨Tip Number 2
Demonstrate your leadership skills by discussing how you've successfully managed teams in the past. Share examples of how you mentored team members and fostered a culture of innovation, which is crucial for this senior position.
✨Tip Number 3
Familiarize yourself with the latest trends in digital marketing and multi-channel campaigns. Being able to discuss recent developments and how they can be applied to enhance membership engagement will set you apart from other candidates.
✨Tip Number 4
Network with professionals in the membership organization sector. Building relationships with industry influencers and stakeholders can provide valuable insights and potentially open doors for your application at StudySmarter.
We think you need these skills to ace Marketing Communications Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in marketing communications, especially any roles where you've developed multi-channel strategies or managed teams. Use specific metrics to demonstrate your impact on membership growth and engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for communication and strategy. Discuss how your previous experiences align with the key responsibilities of the role, particularly in leading campaigns and managing relationships with stakeholders.
Showcase Leadership Skills: Emphasize your leadership experience in both your CV and cover letter. Provide examples of how you've mentored teams and driven innovative strategies that resulted in measurable outcomes.
Highlight Relevant Qualifications: Mention any relevant qualifications, such as a degree in marketing or communications, or certifications like CIM. This will reinforce your expertise and commitment to the field.
How to prepare for a job interview at Headliners Recruitment - specialists in Marketing & Digital Recruitment
✨Showcase Your Strategic Thinking
Be prepared to discuss your experience in developing and implementing strategic marketing plans. Highlight specific examples where your strategies led to membership growth or enhanced engagement.
✨Demonstrate Leadership Skills
Since this role involves managing a team, share your leadership experiences. Talk about how you've mentored team members and fostered a collaborative environment to achieve common goals.
✨Highlight Your Analytical Abilities
Discuss how you use data-driven insights to refine marketing strategies. Be ready to provide examples of how you've analyzed campaign performance and made adjustments to improve results.
✨Prepare for Questions on Multi-Channel Campaigns
Expect questions about your experience with multi-channel marketing campaigns. Prepare to explain how you've successfully integrated various platforms to enhance brand visibility and member engagement.
