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- Tasks: Lead the global CRM and loyalty strategy to enhance customer experience and retention.
- Company: Join a growing B2C business in Henley on Thames with a collaborative culture.
- Benefits: Enjoy a hybrid work model, competitive salary, and extensive training opportunities.
- Why this job: Be part of innovative projects that drive customer loyalty and marketing excellence.
- Qualifications: Experience in CRM, preferably in B2C, with strong data analysis skills required.
- Other info: Opportunity to work with premium brands and develop creative marketing solutions.
The predicted salary is between 39600 - 66000 £ per year.
Great opportunity to build and own a global CRM and loyalty strategy in a collaborative, inclusive company culture with loads of training and development opportunities.
We’re looking for an experienced and strategic Global CRM/Loyalty Manager to join the team of a growing Henley based B2C business. You’ll be responsible for shaping and delivering a global CRM and loyalty strategy that enhances the customer experience, improves retention, and drives long-term value.
Working cross-functionally across marketing, eCommerce, retail, and external partners to bring innovative, data-led CRM initiatives to life.
Key Responsibilities- Develop and execute the global CRM strategy and customer lifecycle communications.
- Lead the design, launch, and optimisation of our first loyalty programme.
- Manage the email marketing calendar, including campaign planning and A/B testing.
- Identify data opportunities for deeper customer segmentation and personalisation.
- Collaborate with internal teams and agencies on CRM and data integration projects.
- Analyse CRM and loyalty data to drive insight-led improvements and performance.
- Support in-store clientelling and create scalable CRM tools for retail teams.
- Strong experience in CRM, ideally in a B2C or D2C environment.
- Hands-on knowledge of CRM platforms (e.g. Klaviyo, HubSpot, Shopify).
- Data-driven with the ability to interpret insights and optimise campaigns.
- Excellent communication and stakeholder management skills.
- Comfortable working across global teams and multiple projects simultaneously.
- Detail-oriented with strong organisational and process management abilities.
- Creative and curious mindset with a passion for marketing innovation.
- Familiarity with loyalty programme design and implementation.
- Background in premium, luxury, or lifestyle brands (is a nice to have).
Contact Detail:
Headliners Recruitment - specialists in Marketing & Digital Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global CRM / Loyalty Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and loyalty programmes, especially within the B2C sector. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the CRM and marketing fields, particularly those who have experience with platforms like Klaviyo or HubSpot. Attend industry events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented CRM strategies in previous roles. Highlight your data-driven approach and any measurable outcomes to demonstrate your impact on customer retention and engagement.
✨Tip Number 4
Showcase your creativity by thinking of innovative CRM initiatives that could benefit StudySmarter. Presenting fresh ideas during your interview can set you apart and demonstrate your passion for the role.
We think you need these skills to ace Global CRM / Loyalty Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and loyalty management. Use specific examples from previous roles that demonstrate your ability to develop and execute strategies, manage campaigns, and work cross-functionally.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM and loyalty programmes. Mention how your skills align with the job requirements and provide insights into your creative approach to marketing innovation.
Showcase Data-Driven Achievements: Include quantifiable achievements in your application that showcase your data-driven mindset. For instance, mention any successful campaigns you’ve led that resulted in improved customer retention or engagement.
Highlight Relevant Tools Experience: If you have hands-on experience with CRM platforms like Klaviyo, HubSpot, or Shopify, make sure to highlight this in your application. Discuss how you’ve used these tools to optimise campaigns and enhance customer experiences.
How to prepare for a job interview at Headliners Recruitment - specialists in Marketing & Digital Recruitment
✨Showcase Your CRM Expertise
Be prepared to discuss your hands-on experience with CRM platforms like Klaviyo or HubSpot. Highlight specific campaigns you've managed and the results achieved, as this will demonstrate your capability to shape and execute a global CRM strategy.
✨Emphasise Data-Driven Decision Making
Since the role requires a data-driven approach, come equipped with examples of how you've used data insights to optimise campaigns. Discuss any A/B testing you've conducted and the impact it had on customer engagement and retention.
✨Demonstrate Cross-Functional Collaboration
This position involves working with various teams, so share experiences where you've successfully collaborated across departments. Illustrate how you managed stakeholder relationships and contributed to projects that required input from marketing, eCommerce, and retail.
✨Express Your Passion for Innovation
The company values creativity and innovation in marketing. Be ready to discuss any unique CRM initiatives you've implemented or ideas you have for enhancing customer loyalty. This will show your enthusiasm for driving change and improving customer experiences.
