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- Tasks: Lead the global CRM strategy and loyalty programme while enhancing customer experience.
- Company: Join a growing B2C business in Henley with a collaborative and inclusive culture.
- Benefits: Enjoy a hybrid work model, competitive salary, and extensive training opportunities.
- Why this job: Be part of innovative, data-driven marketing initiatives that make a real impact.
- Qualifications: Experience in CRM, preferably in B2C, with strong communication and organisational skills.
- Other info: Hands-on knowledge of CRM platforms like Klaviyo or HubSpot is a plus.
The predicted salary is between 42000 - 66000 £ per year.
Great opportunity to build and own a global CRM and loyalty strategy in a collaborative, inclusive company culture with loads of training and development opportunities.
We’re looking for an experienced and strategic Global CRM/Loyalty Manager to join the team of a growing Henley based B2C business. You’ll be responsible for shaping and delivering a global CRM and loyalty strategy that enhances the customer experience, improves retention, and drives long-term value.
Working cross-functionally across marketing, eCommerce, retail, and external partners to bring innovative, data-led CRM initiatives to life.
Key Responsibilities- Develop and execute the global CRM strategy and customer lifecycle communications.
- Lead the design, launch, and optimisation of our first loyalty programme.
- Manage the email marketing calendar, including campaign planning and A/B testing.
- Identify data opportunities for deeper customer segmentation and personalisation.
- Collaborate with internal teams and agencies on CRM and data integration projects.
- Analyse CRM and loyalty data to drive insight-led improvements and performance.
- Support in-store clientelling and create scalable CRM tools for retail teams.
- Strong experience in CRM, ideally in a B2C or D2C environment.
- Hands-on knowledge of CRM platforms (e.g. Klaviyo, HubSpot, Shopify).
- Data-driven with the ability to interpret insights and optimise campaigns.
- Excellent communication and stakeholder management skills.
- Comfortable working across global teams and multiple projects simultaneously.
- Detail-oriented with strong organisational and process management abilities.
- Creative and curious mindset with a passion for marketing innovation.
- Familiarity with loyalty programme design and implementation.
- Background in premium, luxury, or lifestyle brands (is a nice to have).
Contact Detail:
Headliners Recruitment - specialists in Marketing & Digital Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketeer (Buckinghamshire)
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and loyalty programmes. Understanding what works in the B2C space can give you an edge during interviews, as you'll be able to discuss innovative strategies and ideas that align with our vision.
✨Tip Number 2
Network with professionals in the digital marketing and CRM fields. Attend industry events or webinars to connect with others who may have insights into our company culture and expectations, which can help you tailor your approach when you apply.
✨Tip Number 3
Showcase your hands-on experience with CRM platforms like Klaviyo or HubSpot. If you have any case studies or examples of successful campaigns you've managed, be ready to discuss these in detail, as practical knowledge is highly valued in our team.
✨Tip Number 4
Prepare to discuss how you would approach customer segmentation and personalisation. We love creative thinkers, so think about unique ways to enhance customer experiences and drive retention that you can share during your conversations with us.
We think you need these skills to ace Digital Marketeer (Buckinghamshire)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM and loyalty management, especially in B2C or D2C environments. Use specific examples that demonstrate your ability to develop and execute strategies similar to those mentioned in the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing innovation and detail how your skills align with the responsibilities of the Global CRM/Loyalty Manager role. Mention any relevant experience with CRM platforms like Klaviyo or HubSpot.
Showcase Data-Driven Achievements: Include quantifiable achievements in your application that showcase your data-driven approach. For instance, mention how you improved customer retention rates or enhanced campaign performance through data analysis.
Highlight Collaboration Skills: Since the role involves working cross-functionally, emphasise your experience collaborating with various teams. Provide examples of successful projects where you worked with marketing, eCommerce, or retail teams to achieve common goals.
How to prepare for a job interview at Headliners Recruitment - specialists in Marketing & Digital Recruitment
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM platforms like Klaviyo or HubSpot. Be prepared to discuss specific campaigns you've managed and the results they achieved, as this will demonstrate your hands-on knowledge and strategic thinking.
✨Demonstrate Data-Driven Decision Making
Since the role requires a data-driven approach, come equipped with examples of how you've used data to inform your marketing strategies. Discuss any A/B testing you've conducted and the insights gained from those experiments.
✨Emphasise Collaboration Skills
This position involves working cross-functionally, so be ready to share experiences where you've successfully collaborated with different teams. Highlight your communication skills and how you manage stakeholder relationships to achieve common goals.
✨Express Your Passion for Innovation
The company values creativity and innovation in marketing. Share your thoughts on current trends in CRM and loyalty programmes, and be prepared to suggest innovative ideas that could enhance customer engagement and retention.
