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- Tasks: Lead marketing and admissions strategies while managing a team of nine professionals.
- Company: Join Headington Rye Oxford, a prestigious school focused on student success.
- Benefits: Enjoy a strategic role with opportunities for professional growth and collaboration.
- Why this job: Make a real impact on student recruitment and retention in a vibrant school community.
- Qualifications: Experience in marketing and admissions, strong leadership skills, and strategic thinking required.
- Other info: Overseas travel is part of the role to build relationships with agents.
The predicted salary is between 43200 - 72000 £ per year.
This is a fantastic opportunity for an exceptional candidate to take up a critical influential and strategic role.
The Director of Marketing and Admissions will sit on the wider whole school Executive Team and work with the wider Senior Leadership Team of both schools. Managing a team of nine marketing and admissions professionals, they will lead and shape our marketing and admissions strategies and play an integral role in implementing the School’s development plan.
The successful candidate will work closely with teaching and non-teaching staff along with overseas agents, partner schools and other stakeholders to continue to attract, recruit and retain pupils who will thrive at Headington Rye Oxford.
Strategic direction
- Provide awareness of market intelligence, sector developments and best practice in the fields of marketing and admissions.
- Develop the school Marketing Strategy, contribute to the School Development Plan, determining target audiences for EYFS, Prep, Senior, Sixth Form, day and boarding and execute strategies to reach them.
- Develop and implement a strategy to increase the size of the Prep School by successfully recruiting and retaining boys.
- Foster and nurture internal and external stakeholder relationships including feeder school heads, key agents and consultants, Senior Leadership Team and Senior Management Group.
- Develop a positive and proactive customer-focused culture amongst teaching and support staff.
- Manage the Marketing and Admissions budget.
- Ensure that CRM systems are in place and optimised for provision of accurate data and information.
- Oversee the programme of Marketing and Admissions events to ensure their effectiveness.
- Create reports for the Governors, Head and Head of Prep, as required.
- Oversee and review KPIs for Marketing and Admissions.
- Membership of Executive Committee and Senior Management Group.
- Clear appreciation of all roles within the department and the ability to step in and provide cover as required.
Admissions
- Lead and oversee all admissions-related activity from EYFS to Sixth Form.
- Ensure the effective implementation of the Admissions Policy.
- Review admissions processes and systems regularly as required.
- Ensure compliance with admissions legislation, implementing best practice and disseminating guidance as appropriate.
- Ensure compliance, in consultation with Newland Chase Education, with the latest policy guidance issued by UK Visas and Immigration (UKVI) regarding sponsorship of international students, maintaining appropriate records throughout a student’s time at the school.
- Set the tone for friendly, professional, proactive customer engagement.
- Determine key admissions dates for each entry year, including Marketing events, application deadlines, entrance and scholarship days, marking deadlines, decision meeting dates and results publication dates.
- Oversee admissions events such as Entrance Days, Meet the Head events and New Pupil’s Day.
- Liaise with the Bursar regarding applications for financial assistance.
- Present results and supporting information to the decision panel, advising on the number of offers to be made, setting the tone and content for communication of results and responding to feedback and appeal requests.
- Manage the Admissions Register and liaise with the Local Education Authority (LEA) regarding joiners and leavers in line with LEA policy.
- Manage the numbers forecast for each academic year.
- Manage, in liaison with the Head of Boarding, the boarding houses forecast.
- Represent the School at events as appropriate both in the UK and overseas.
- Overseas travel will be required to continue to foster and develop relationships with our agents.
Marketing
- Lead and oversee all Marketing activity and its development.
- Provide strategic oversight of advertising and promotional campaigns.
- Establish marketing collateral requirements and oversee the publications schedule and production of all publications, display materials and promotional items.
- Provide strategic oversight of the website, school brand and internal/external communications.
- Undertake strategic market research to guide the Executive Team and Governors on the future direction of the School.
- Analyse key marketing performance metrics and use tracking tools to provide market research, forecasts, competitor analysis and consumer trends to formulate actionable marketing and admissions targets.
- Develop and implement a strategy for communicating with prospective and joining families.
- Lead strategic and operational relationships with key external suppliers, including designers, web developers, photographers, videographers and digital media providers.
- Develop and deliver an annual programme of marketing events such as Open Mornings and Future Schools events.
- Liaise with and closely monitor the performance of overseas recruitment agencies.
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Director of Marketing and Admissions employer: Headington Rye Oxford
Contact Detail:
Headington Rye Oxford Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Marketing and Admissions
✨Tip Number 1
Familiarize yourself with the latest trends in marketing and admissions, especially in the education sector. Understanding market intelligence and best practices will help you demonstrate your strategic thinking during interviews.
✨Tip Number 2
Network with professionals in the education marketing field. Attend relevant events or webinars to connect with potential colleagues and stakeholders, which can give you insights into the role and the school's culture.
✨Tip Number 3
Prepare to discuss specific strategies you've implemented in previous roles that align with the responsibilities of this position. Highlight your experience in managing teams and budgets, as well as your ability to foster relationships with various stakeholders.
✨Tip Number 4
Research Headington Rye Oxford thoroughly. Understand their current marketing strategies and admissions processes, and be ready to suggest innovative ideas that could enhance their efforts in attracting and retaining students.
We think you need these skills to ace Director of Marketing and Admissions
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Director of Marketing and Admissions position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in marketing and admissions. Focus on your strategic leadership roles, team management, and any successful campaigns you've led that align with the school's goals.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also demonstrates your passion for education and your vision for the role. Mention specific strategies you would implement to enhance marketing and admissions efforts.
Showcase Stakeholder Engagement: In your application, emphasize your experience in building relationships with various stakeholders, such as schools, agents, and families. Provide examples of how you've successfully engaged with these groups in previous roles.
How to prepare for a job interview at Headington Rye Oxford
✨Showcase Your Strategic Vision
As a candidate for the Director of Marketing and Admissions, it's crucial to articulate your strategic vision for the role. Prepare to discuss how you would develop and implement marketing strategies that align with the school's development plan and target audiences.
✨Demonstrate Stakeholder Engagement Skills
Highlight your experience in fostering relationships with various stakeholders, including teaching staff, overseas agents, and partner schools. Be ready to provide examples of how you've successfully engaged these groups to achieve common goals.
✨Prepare for Data-Driven Discussions
Since the role involves managing budgets and analyzing KPIs, come prepared to discuss your experience with data analysis and CRM systems. Be ready to explain how you've used data to inform marketing decisions and improve admissions processes.
✨Exhibit a Customer-Focused Mindset
The school values a positive and proactive customer-focused culture. Prepare to share examples of how you've created a welcoming environment for prospective families and how you would set the tone for customer engagement in this role.
