Social Media Executive in Newbury

Have you got a knack for storytelling and shaping the world of boutique hospitality? We are looking for an incredible Social Media Executive to join our Central Commercial team at the Signet Collection.

Role Overview: We’re looking for a Social Media Executive who can translate atmosphere into pixels. This role is about more than posting beautiful imagery. You’ll shape how The Signet Hotel Collection lives and breathes online, capturing the tone, personality, and individuality of each property across social platforms. As a Social Media Executive, you’ll be the voice and visual storyteller for the Signet Collection across our hotels, restaurants and spas. You’ll manage day-to-day social activity, create engaging content, and work closely with the wider marketing team to bring our campaigns to life. This is a hands-on, creative role suited to someone who loves storytelling, knows their trends from their transitions, and has a flair for curating scroll-stopping content that connects with audiences.

Where you'll be working: Based full-time at our Support Office near Newbury, this is a full-time Monday to Friday role, where you will report to the Commercial Director, working closely with marketing, revenue, and on-property teams. You’ll also travel to our hotels to capture authentic, on-brand content that reflects the spirit of each location.

What you'll be doing:

• Content Creation & Management: Plan, create, and publish content across all Signet social media channels (Instagram, Facebook, TikTok, LinkedIn). Capture and produce high-quality visual and written content (photography, short-form video, captions). Manage and maintain a structured content calendar across multiple properties. Maintain a consistent yet flexible brand aesthetic, adapting to each hotel’s unique identity.
• Community & Engagement: Monitor and respond to comments, messages, and guest interactions in a timely, brand-appropriate manner. Build relationships with guests, followers, and brand advocates. Proactively engage with relevant accounts to increase reach and visibility.
• Performance & Reporting: Support commercial campaigns, seasonal promotions, and new hotel openings. Coordinate influencer partnerships and content collaborations. Assist in developing and amplifying user-generated content.

What you'll bring:

• Experience managing or creating content for brand social channels (hospitality, travel or lifestyle experience a plus).
• A creative eye and confident content creator, comfortable filming, editing and writing captions with flair.
• Working knowledge of Canva, CapCut, Meta Business Suite and scheduling tools.
• Strong copywriting skills with an understanding of tone, humour, and storytelling.
• Organised, proactive, and able to juggle multiple projects across properties.
• Passionate about hospitality, people and beautiful places.

We can offer you:

• An amazing opportunity of joining and being part of a very exciting adventure.
• An excellent starting salary, and a fun central office!
• Discounted rates across our restaurants and hotels for you, family and friends to enjoy.
• Wagestream - access up to 40% of your pay before pay date, and save directly from your salary.
• 28 days’ holiday + birthday off (including Bank Holidays).
• Team recognition programme to celebrate your achievements.
• Referral bonus scheme for recommending top talent - earn up to £1000.
• Complimentary team meals on shift.
• Long Service Awards - dinners for two with all the trimmings, complimentary room stays with breakfast and dinner, theatre tickets to the West End, and so much more.
• Industry supplier trips and visits, as well as access to masterclasses and workshops.
• Flexibility to move across our Group, as you develop with us.
• Access to apprenticeships and accredited qualifications up to Level 4.

Ready to make your mark with an award-winning boutique hotel group? Apply today and help us tell the story of The Signet Collection.