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- Tasks: Lead digital marketing strategy and optimise campaigns for our boutique hotel brand.
- Company: Join The Signet Collection, an award-winning group of design-led boutique hotels.
- Benefits: Enjoy competitive salary, discounted stays, and access to wellbeing resources.
- Other info: Flexible working environment with opportunities for career growth and recognition.
- Why this job: Make a real impact in a creative role with a focus on innovation and storytelling.
- Qualifications: Degree-level education or proven experience in digital marketing campaigns.
The predicted salary is between 30000 - 40000 £ per year.
We have an incredible opportunity for a Digital Marketing Executive to join our growing team at The Signet Collection, an award-winning brand of boutique hotels across the UK. The Signet Collection is a growing family of design-led boutique hotels in remarkable locations — where story, soul, and style come together.
Role Overview
Reporting to the Commercial Director, we're looking for a data-savvy digital marketer to lead the digital and online strategy for our growing brand Signet Collection, elevating brand awareness, driving direct revenue, and delivering best‑in‑class digital experiences across our hotels. You will own performance marketing, reporting, analytics, content, and channel optimisation to ensure every touchpoint reflects our premium hospitality brand. This is a full time role, based from our Support Office near Newbury, Berkshire, with occasional travel to our hotels across the Group.
What You'll Do:
- Lead our digital marketing strategy across web, social, email, and paid media, ensuring every touchpoint reflects our premium brand.
- Use data, analytics, and reporting tools (Google Analytics, Meta Suite, PowerBI/Tableau preferred) to optimise campaigns, track performance, and guide decision‑making.
- Manage digital campaigns end‑to‑end; from planning to execution - driving guest acquisition, retention, and conversion.
- Own paid media activity (PPC, paid social, retargeting), continuously testing and refining for stronger ROI.
- Oversee content and storytelling across website, newsletters, and social channels, ensuring high-quality visuals and on‑brand messaging.
- Optimise website UX, content, and conversion pathways to enhance digital guest experience and direct bookings.
- Collaborate with on-site teams, PR, Revenue, and creative partners to deliver integrated, high-impact digital activity across the Group.
What you will bring:
- Educated to a degree level or have proven experience planning and executing 360 digital marketing campaigns.
- Good experience in managing websites using a Content Management System, WordPress or equivalent.
- Strong verbal communication skills for articulating ideas to colleagues and clients.
- Excellent written communication skills for producing high-quality content.
- Attention to detail and accuracy.
- The ability to work independently and flexibly.
- The capacity to prioritise and work across multiple projects.
- Creative skills for contributing new and innovative ideas.
- The ability to work well under pressure and meet deadlines.
We can offer you:
- An excellent starting salary.
- Discounted rates across our hotels and restaurants for you, family and friends to enjoy.
- Wagestream - access up to 40% of your pay before pay date, and save directly from your salary.
- Your Wellbeing Hub - from a 24/7 employee assistance programme, to gym classes, to nutritious recipes, to clinical counselling, we want you to feel cared for at each step.
- 28 days’ holiday + birthday off (including Bank Holidays).
- Team recognition programme to celebrate your achievements.
- Referral bonus scheme for recommending top talent - earn up to £1000.
- Complimentary team meals on shift.
- Long Service Awards - lunches for two with all the trimmings, complimentary room stays with breakfast and dinner, theatre tickets to see The Lion King, and so much more.
- Access to apprenticeships and accredited qualifications up to Level 4.
Ready to make your mark with an award-winning boutique hotel group? Apply today and help us tell the story of The Signet Collection.
Digital Marketing Executive in Newbury employer: Head Office
Contact Detail:
Head Office Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive in Newbury
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media groups related to digital marketing. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best digital marketing projects. This is your chance to demonstrate your creativity and data-savvy approach, which will definitely catch the eye of potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Familiarise yourself with their brand story and think about how you can contribute to their digital strategy. Tailor your responses to show how you can elevate their online game!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining our team. Plus, it gives you a better chance to stand out in the crowd!
We think you need these skills to ace Digital Marketing Executive in Newbury
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for digital marketing shine through! We want to see how excited you are about the role and the brand. Share why you love what we do at The Signet Collection and how you can contribute to our story.
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your experience with data analytics, content creation, and campaign management. We’re looking for someone who can hit the ground running!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate well-structured applications that make it easy for us to see your qualifications and fit for the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about The Signet Collection while you’re at it!
How to prepare for a job interview at Head Office
✨Know Your Digital Marketing Tools
Familiarise yourself with the tools mentioned in the job description, like Google Analytics and Meta Suite. Be ready to discuss how you've used these tools in past roles to optimise campaigns and track performance.
✨Showcase Your Creativity
Prepare examples of innovative digital marketing campaigns you've executed. Highlight your creative skills and how they contributed to guest acquisition or retention, as this role values fresh ideas and storytelling.
✨Demonstrate Data Savviness
Be prepared to talk about how you use data to inform your decisions. Bring specific examples of how you've analysed campaign performance and adjusted strategies for better ROI, as this is crucial for the role.
✨Communicate Clearly and Confidently
Practice articulating your ideas clearly, both verbally and in writing. Since strong communication skills are essential, consider preparing a brief presentation on a past project to showcase your ability to convey complex information effectively.