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For Companies At a Glance
- Tasks: Lead customer acquisition strategies and oversee marketing campaigns for business growth.
- Company: Join a dynamic company focused on innovative marketing excellence.
- Benefits: Enjoy a competitive salary and work in a vibrant, innovative environment.
- Why this job: Make a real impact on customer outcomes while leading a talented digital marketing team.
- Qualifications: Proven experience in e-commerce customer acquisition and strong analytical skills required.
- Other info: This is a senior leadership role with significant influence on business strategy.
The predicted salary is between 80000 - 100000 £ per year.
Role Description
This is a senior leadership role within our Head Office, responsible for driving business growth and customer outcomes through effective customer acquisition strategies.
- Develop and implement customer acquisition strategies that drive business growth and customer outcomes.
- Lead a team of digital marketing specialists to develop channel centres of excellence and drive performance.
- Oversee marketing campaign planning, execution, and optimisation from an acquisition perspective.
Key Performance Indicators
- Measure and report on the effectiveness of customer acquisition strategies.
- Monitor and analyse key performance indicators (KPIs) such as conversion rates, click-through rates, and return on investment (ROI).
- Make data-driven decisions to optimise customer acquisition strategies.
Required Skills and Experience
- Proven experience in customer acquisition with a focus on e-commerce and retail environments.
- In-depth knowledge of acquisition channels, strategies, technology, and tools.
- Excellent knowledge of PPC, SEO, Media Planning, Affiliates, and Programmatic.
- Analytical mindset with data interpretation and data-driven decision-making abilities.
- Strong project management skills with task prioritisation and multiple project management capabilities.
What We Offer
A competitive salary range of £80,000 – £100,000 per annum, depending on experience, and the opportunity to work in a dynamic and innovative environment.
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Head of Marketing Excellence employer: Head Office
Contact Detail:
Head Office Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Excellence
✨Tip Number 1
Familiarize yourself with the latest trends in customer acquisition strategies, especially in e-commerce and retail. This will not only help you understand the market better but also demonstrate your proactive approach during discussions.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of how you've successfully optimized marketing campaigns in the past. Be ready to discuss specific KPIs you monitored and the impact of your decisions.
✨Tip Number 3
Network with professionals in the digital marketing space, particularly those who specialize in PPC, SEO, and programmatic advertising. Engaging with industry experts can provide insights and potentially valuable connections.
✨Tip Number 4
Prepare to discuss your project management experience in detail. Highlight instances where you successfully led teams and managed multiple projects simultaneously, as this is crucial for the Head of Marketing Excellence role.
We think you need these skills to ace Head of Marketing Excellence
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Head of Marketing Excellence position. Highlight key responsibilities and required skills that resonate with your experience.
Tailor Your CV: Customize your CV to reflect your proven experience in customer acquisition, especially in e-commerce and retail. Emphasize your knowledge of PPC, SEO, and other relevant strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your analytical mindset and project management skills. Use specific examples of how you've driven business growth through effective customer acquisition strategies.
Highlight KPIs and Achievements: In your application, be sure to mention any key performance indicators (KPIs) you have successfully monitored and optimized in previous roles. This will demonstrate your data-driven decision-making abilities.
How to prepare for a job interview at Head Office
✨Showcase Your Customer Acquisition Expertise
Be prepared to discuss your proven experience in customer acquisition, especially in e-commerce and retail. Highlight specific strategies you've implemented and the results achieved, as this will demonstrate your capability to drive business growth.
✨Demonstrate Analytical Skills
Since the role requires an analytical mindset, come ready to discuss how you've used data to make decisions in past roles. Be specific about the KPIs you monitored and how they influenced your marketing strategies.
✨Discuss Your Leadership Style
As a senior leadership role, it's crucial to convey your leadership style. Share examples of how you've led teams of digital marketing specialists, focusing on how you foster collaboration and drive performance within your team.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and project management abilities. Think of examples where you prioritized tasks effectively and managed multiple projects simultaneously, showcasing your organizational skills.
