Fractional Head of Artificial Intelligence -Digital Marketing Consumer Brand

We are seeking consultation and strategic leadership to develop and own our AI strategy and policy for digital marketing. Our overarching goal is to harness the latest AI tools to radically improve how our team operates—streamlining workflows, automating repetitive tasks, and unlocking new opportunities for smarter, faster decision-making. This role is critical to helping us build a competitive edge by driving operational excellence and maximizing the impact of limited resources.

We are at the early stages of our AI exploration and are looking for expert guidance on where and how AI can best be applied to our workflows. At a high level, we aim to significantly reduce time spent on manual, time-intensive tasks such as:

• Ad trafficking and campaign setup
• Social media content scheduling and management
• Performance reporting and analysis
• Creative iteration and A/B testing

We want to build foundational AI capabilities that can evolve with us—not bolted-on tools, but integrated, sustainable systems. This role also spans AI innovation within Translation and Language Processing, supporting our work with translation agency clients.

The ideal candidate will bring a blend of hands-on technical expertise, strategic thinking, and experience in digital marketing, especially in the context of consumer products, media, entertainment, or streaming.

Key Responsibilities

• Strategic AI Leadership
  • Define and own the overarching AI strategy and policy for digital marketing and translation operations.
  • Identify opportunities for automation, optimization, and innovation across content production, localization, and paid media workflows.
  • Create a scalable roadmap that integrates AI into business operations while aligning with team values and strategic goals.
• Hands-On AI Implementation
  • Build and deploy AI solutions to streamline marketing workflows and enhance translation processes.
  • Implement AI in areas such as content creation, scheduling, translation, campaign management, and reporting.
  • Integrate AI tools with existing systems like paid media platforms, analytics dashboards, and productivity tools.
• Organisational and Project Management
  • Lead multiple concurrent AI projects across departments and clients.
  • Set timelines, KPIs, and deliverables aligned with strategic outcomes.
  • Manage change, adoption, and delivery across a fast-moving team environment.
• Leadership and Team Development
  • Provide mentorship, coaching, and education to teams adopting AI tools and practices.
  • Foster a culture of continuous learning, experimentation, and cross-functional collaboration.
  • Lead with empathy and clarity to help team members confidently adapt to AI-powered workflows.
• Client and Stakeholder Engagement
  • Translate complex AI capabilities into clear, actionable insights for stakeholders.
  • Guide clients (especially translation agencies) through AI tool selection, implementation, and evaluation.
  • Present progress, challenges, and results to executive stakeholders with clarity and impact.
• Emotional Intelligence and Interpersonal Skills
  • Bring a collaborative, consultative leadership style rooted in trust, communication, and mutual respect.
  • Build strong relationships across teams and client organizations.
  • Be approachable, adaptable, and a steady guide through organizational change.
  • Stay abreast of the latest developments in AI, marketing automation, NLP, and machine translation.
  • Recommend emerging tools, platforms, and methodologies that improve performance and agility.
  • Continuously optimize workflows, campaigns, and translation outputs using AI insights.

Qualifications

• Education
  • Bachelor’s or Master’s degree in Computer Science, AI, Linguistics, Data Science, Marketing, or a related field.
• Experience
  • Proven experience in strategic AI leadership and hands-on implementation across digital marketing environments.
  • Strong understanding of workflows in consumer product marketing and global digital teams—especially in media, entertainment, or streaming.
  • Practical experience deploying AI solutions in both internal operations and client-facing contexts.
• Skills
  • Strong grasp of paid media and campaign operations.
  • Exceptional project management and organizational capabilities.
  • High emotional intelligence with a collaborative, coaching-oriented mindset.
  • Effective written and verbal communicator who can translate AI concepts for all audiences.
• Preferred Skills
  • Working knowledge of Analytics and BI: Looker Studio, Snowflake.
  • Collaboration and productivity tools: G Suite, Asana.
  • Automation tools: Zapier.
  • AI-enhanced marketing platforms and copilots (e.g., Jasper, Copy.ai, Adobe Firefly).
  • Expertise in Machine Translation (MT) systems such as DeepL, Google Translate API, or custom-built models.
  • Familiarity with NLP techniques for text analysis, sentiment, summarization, and multilingual content processing.
  • Understanding of translation quality assurance processes and AI-driven localization tools.
  • Ability to collaborate with linguists, creatives, marketers, and analysts alike.

Seniority level: Director

Employment type: Contract

Job function: Engineering and Information Technology

Industries: Business Consulting and Services